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All Journal Sosiohumaniora Dinasti International Journal of Education Management and Social Science JURNAL ILMIAH SIMANTEK EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ilmiah Smart JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara JRAM (Jurnal Riset Akuntansi Multiparadigma) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Community Service (Abdisci) Jurnal Ilmiah Smart Siber International Journal of Digital Business Manajemen : Jurnal Ekonomi
Andriasan Sudarso
Universitas IBBI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Harga, Produk, dan Promosi Terhadap Minat Beli Pada Toko Online Lazada Lili Suryati; Lenny Menara Sari Saragih; Fajrillah Fajrillah; Andriasan Sudarso; Altari Meli Gita Tarigan
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1222

Abstract

The purpose of this study was to determine the effect of price, product, and promotion on buying interest in the Lazada Online Store. The method used in this research is a descriptive quantitative method which is carried out through data collection using questionnaires and statistical test data analysis. The sample taken is the entire population in this study, amounting to 79 respondents. The instruments used are validity and reliability tests. Analysis of the data used is multiple linear regression analysis. The hypothesis test used is a partial t-test, simultaneous F-test, and determination test.The results of the multiple linear regression test are Y = 3,713+0,157X1+0,202X2 +0,512X3+e. The results showed that partially Price, Product, and Promotion had a significant and significant effect on Buying Interest at the Lazada Online Store. And the results of the study simultaneously show that Price, Product, and Promotion have a significant and significant effect on Buying Interest at the Lazada Online Store. The coefficient of determination obtained for the effect of Price, Product, and Promotion has a significant and significant effect on Purchase Interest obtained by 70.90%, while the remaining 29.10% is influenced by other factors not examined in this study
PENGARUH EXPERIANTIAL MARKETING TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada UD CC PRODUCTION) Andriasan Sudarso
Jurnal Manajemen Akuntansi Dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Ilmiah SMART
Publisher : Sekolah Tinggi Manajemen Bisnis (STMB) MultiSmart

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.532 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh panca indera, perasaan, pikiran, tindakan dan hubungan terhadap kepuasan pelanggan pada UD CC Production. Metode yang digunakan adalah metode penelitian deskriptif. Populasi dan sampel dalam penelitian ini adalah jumlah pelanggan pada UD CC Production yaitu dari bulan Januari 2017 sampai Desember 2017 yang berjumlah 79 orang. Pengujian data dilakukan dengan menggunakan analisis statistik yaitu analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial dapat diketahui perasaan, pikiran, tindakan dan hubungan berpengaruh signifikan terhadap kepuasan pelanggan sedangkan panca indera tidak berpengaruh terhadap kepuasan pelanggan. Secara simultan, panca indera, perasaan, pikiran, tindakan dan hubungan berpengaruh signifikan terhadap kepuasan pelanggan pada UD CC Production. Kesimpulan menyatakan bahwa hanya perasaan, pikiran, tindakan dan hubungan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada UD CC Production.
Pengaruh Harga, Keamanan dan Promosi Terhadap Keputusan Pembelian Toko Online Lazada Kevin Prilano; Andriasan Sudarso; Fajrillah Fajrillah
Journal of Business and Economics Research (JBE) Vol 1 No 1 (2020): Februari 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.251 KB)

Abstract

The purpose of this study was to analyze the effect of price on Lazada online store purchase decisions, analyze the effect of security on Lazada online store purchase decisions, analyze the effect of promotions on Lazada online store purchase decisions, and analyze the effect of price, security, and promotion on online store purchase decisions Lazada This research method is a type of quantitative research. Data sources of this study include primary data and secondary data. The population in this study was the Environmental Society 19 in Tanjung Mulia Subdistrict, Medan Deli District, totaling 950 people. The sampling technique used in this study was purposive sampling and obtained as many as 125 customers. The data analysis technique used is the classic assumption test which includes normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression, hypothesis testing which includes t test and F test, and coefficient of determination (r2). The results obtained from the t test results obtained t-value of the variable price of -2.668 smaller than the value of t table -1.658, t-value of security variable 13.490 is greater than the value of t table 1.658, and the t-value of the promotion variable 3.428 is greater than the value of t table 1.658. From the F test results obtained Fcount value of 94.732 is greater than the value of Ftable 2.68. From the test results the coefficient of determination obtained by 69.4% of the purchase decision variable is influenced by the price, security and promotion variables, while the remaining 30.6% is explained by the influence of other factors or variables outside the model such as brand image, distribution channels, service quality , and others that are not discussed in this study.
The Influence of Brand Image, Price, Product Quality, and Distribution on Purchase Decisions for Fiesta Chicken Nugget Products (Smart Superstore Medan City) Andriasan Sudarso; Lili Suryati; Lenny Menara Sari Saragih; Fajrillah Fajrillah; Shamir Hasyim Syarif; Klara Ratna Putri Nazara
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i2.1839

Abstract

The purpose of this study was to determine the effect of brand image, price, product quality, and distribution on decisions in purchasing products from Fiesta Chicken Nugget (Smarco Superstore, Medan City). The results of the multiple linear regression test Y= 1.409 + 0.102X1 - (-0.045) X2 + 0.711X3 + 0.127X4+e. The results showed that partially Brand Image, Price, Product Quality, and Distribution, on the Purchase Decision of Fiesta Chicken nuggets. And the results of the study simultaneously showed that Brand Image, Price, Product Quality, and Distribution, had a significant and significant effect on Purchase Decisions. The coefficient of determination obtained for the partial effect of Brand Image, Price, Product Quality, and Distribution, on Purchase Decisions is obtained by 70%, while the remaining 30% is influenced by other factors not examined in this study.
PENGARUH HARGA, LOKASI DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN ANDRIASAN SUDARSO; LILI SURYATI; SHAMIR HASYIM SYARIF; SITI AISAH
JURNAL ILMIAH SIMANTEK Vol 6 No 3 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine how the influence of Price (X1), Location (X2) and Product Innovation (X3) on Consumer Satisfaction (Y) at Waroeng Steak and Shake Jalan T. Amir Hamzah Medan. The data is taken directly from the object of research, namely Waroeng Steak and Shake Jalan T. Amir Hamzah Medan. The data used is data on consumer visits in 2021. The research was conducted from February to May 2021. The population in this study was 4200 people with a sample of 98 respondents. This study uses quantitative data that is processed with the SPSS v Application. 17, with multiple linear regression method. The test results show that simultaneously the variables Price (X1), Location (X2) and Product Innovation (X3) have a significant effect on Consumer Satisfaction (Y). While partially the Price variable (X1) has a negative but not significant effect on Consumer Satisfaction (Y), the Location variable (X2) has a significant effect on Consumer Satisfaction (Y), and the Product Innovation variable (X3) has a significant effect on Consumer Satisfaction (Y). The contribution of the influence given by the whole variable is 72.5%.
The Model of Impulse Buying: Consider Price Discounts and Store Displays Nunung Ayu Sofiati; Lili Suryati; Wikrama Wardana; Nana Trisnawati; April Gunawan Malau; Andriasan Sudarso; Albert Gamot Malau
Journal of Accounting and Finance Management Vol. 4 No. 1 (2023): Journal of Accounting and Finance Management (March - April 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i1.208

Abstract

This research endeavors to investigate the effects of Impulse Buying Discount Price and In-Store Display on Borma Departement Store Bandung. Additionally, it seeks to determine the combined influence of Price Discount and In-Store Display on Borma Departement Store Impulse Buying in Bandung. The study employs a descriptive quantitative methodology and involves the analysis of data collected from 980 customers at Borma Departement Store Terrain, with 91 respondents selected using a formula method. Both library and field research are used to gather data systematically and objectively. The analytical method used is descriptive analysis, and the findings indicate that Price Discount has a significant positive effect on Impulse Buying, while In-Store Display has a partially positive and significant impact on this phenomenon. The combination of discounted pricing and eye-catching in-store displays can effectively stimulate impulse purchases.
PENTINGNYA PENINGKATAN SOFT SKILL DI ERA DISRUPSI BAGI PENDIDIK DAN TENAGA KEPENDIDIKAN SMA RK BINTANG TIMUR YPK. ST. LAURENSIUS PEMATANG SIANTAR Elvie Maria; Victor Victor; Andriasan Sudarso
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 2 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1135.48 KB) | DOI: 10.46880/methabdi.Vol2No2.pp145-153

Abstract

Disruption era is marked by major and fundamental changes in all areas of life, due to disruptions which change the system of social life in general, massive innovation and change occur, this is what has changed various systems from old to new patterns. Efforts to deal with the era of disruption are by improving the quality of human resources, digital transformation, and not stopping to innovate. Realized it was of disruption, as one of the best schools in Pematangsiantar, SMA RK Bintang Timur, YPK St. Laurensius continues to strive to maintain its existence, so one of the strategies adopted is to hold seminars to improve the quality of its human resources, namely educators and educational staff in this institution are called Teachers and Employees with the aim of understanding and realizing the importance of improving the soft skills required in the era of disruption, in order to improve individual and organizational performance.
Pengaruh Pengetahuan, Ketegasan Sanksi dan Sistem Administrasi Perpajakan dalam Membayar PBB DI Kecamatan Juhar Tan Kim Hek; Andriasan Sudarso
JRAM (Jurnal Riset Akuntansi Multiparadigma) Vol 10, No 1 (2023): Juli
Publisher : Universitas Islam Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/akutansi.v10i1.7356

Abstract

This study is to examine the influence of tax knowledge, firmness of tax sanctions, and tax amnesty against about obedience to taxpayer. This study focus on taxpayers every people who were in district of Juhar to know: (1) Influence of knowledge about obedience taxpayer, (2) Influence of assertiveness tax sanctions to taxpayer, and (3) Influence of tax administration system taxpayers. Used data is the primary data from the spread of the questionnaire to 97 respondents and data that can be processed as much as 30 questionnaires. Method of sample collection is use convenience sampling. Technique used data analysis is the technique of regressing linear doubled. Regression test results showed that (1) knowledge of tax that influence of positive and significant about obedience taxpayers, (2) assertiveness tax sanctions that influence of positive and significant about obedience taxpayers, and (3) tax administration system influential positive and significant about obedience taxpayers. The magnitude of the influence variable independent seen from the value of the coefficient determination (R2) of 0,553, which means that the knowledge of tax, assertiveness sanctions taxes, and tax administration system give the influence of positive towards of docility taxpayers of 55,3%.  
CUSTOMER SATISFACTION MEDIATES THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER LOYALTY Andriasan Sudarso; Lili Suryati; Lenny Menara Sari Saragih; Maretta Ginting; Wikrama Wardana; Lenggogeni Lenggogeni; Rita Zahara
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i3.46323

Abstract

The purpose of this research is to investigate the ways in which features of a business’s operations, such as the level of service quality and the value it gives to consumers, may have a direct influence on the degree to which customers are satisfied with the company and remain loyal to the organization. In this investigation, the technique for evaluating the data is called structural equation modeling partial squares (SEM-PLS), and the application that was used is called Warp PLS. Both of these terms relate to the same thing: the evaluation method for the data. One hundred persons, in all, took part in the inquiry that was being conducted. According to the findings, there was a significant and obvious correlation between the quality of service that was provided to customers and the value that they got in terms of customer satisfaction as well as customer loyalty. This was the case even though there was no direct causal relationship between the two variables. In addition, there is a connection between happy customers and a successful firm. The service that they got by looking at the value that was supplied to the customer.
PENGARUH EXPERIANTIAL MARKETING TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada UD CC PRODUCTION) Andriasan Sudarso
Jurnal Manajemen Akuntansi Dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Ilmiah SMART
Publisher : Sekolah Tinggi Manajemen Bisnis (STMB) MultiSmart

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh panca indera, perasaan, pikiran, tindakan dan hubungan terhadap kepuasan pelanggan pada UD CC Production. Metode yang digunakan adalah metode penelitian deskriptif. Populasi dan sampel dalam penelitian ini adalah jumlah pelanggan pada UD CC Production yaitu dari bulan Januari 2017 sampai Desember 2017 yang berjumlah 79 orang. Pengujian data dilakukan dengan menggunakan analisis statistik yaitu analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial dapat diketahui perasaan, pikiran, tindakan dan hubungan berpengaruh signifikan terhadap kepuasan pelanggan sedangkan panca indera tidak berpengaruh terhadap kepuasan pelanggan. Secara simultan, panca indera, perasaan, pikiran, tindakan dan hubungan berpengaruh signifikan terhadap kepuasan pelanggan pada UD CC Production. Kesimpulan menyatakan bahwa hanya perasaan, pikiran, tindakan dan hubungan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada UD CC Production.
Co-Authors Agnes Ilfani Ndruru Ahidin, Udin Almastoni Altari Meli Gita Tarigan Angela Anastasya Zagoto April Gunawan Malau Arthur Simanjuntak Cahyono, Yoyok Della Puspita Br Pangaribuan Dona Pasaribu Elvie Maria Ester Siska Meida Daely Fajrillah Fajrillah, Fajrillah Gani, Petrus Haris Eko Prabowo, Faizal Hartono Hartono Hek, Tan Kim Hendra Soewarno, Hendra Johanes Terang Kita Perangin Angin Kevin Prilano Klara Ratna Putri Nazara Lenggogeni Lenggogeni Lenggogeni, Lenggogeni Lenny Menara Sari Saragih Lili Suryati Malau, Albert Gamot Manalu, Brilliant Handyman Maretta Ginting Mipo, Mipo Nadapdap, Kristanty M. N. Nana Trisnawati Nandan Limakrisna Nasution, Sabrina Azura Nelisa Aulia br Ginting Nunung Ayu Sofiati (Efi) Peni Cahyati, Peni Pertiwi, R. Dewi R. Dewi Pertiwi Rachmawati, Mila Rita Zahara Saragih, Rufinus Setiawan Soeratin, Boyke Shamir Hasyim Syarif Sipur SITI AISAH Sofiati, Nunung Ayu Syahrum Agung Tan, Kim Hek Victor Victor Victor Victor Wardana, Wikrama Wikrama Wardana Yanris, Gomal Juni Yoyo Sudaryo