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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Owner : Riset dan Jurnal Akuntansi REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Insight Power (Kekuatan Wawasan) - Jurnal Pengabdian Kepada Masyarakat Digital (JUPED) Skena Bisnis
Alexander Barus
Universitas IBBI
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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STRATEGI KETERIKATAN PELANGGAN DI MEDIA SOSIAL UNTUK OPTIMALISASI KEGIATAN UMKM DI ERA DIGITAL Dwi Martiyanti; Murwani Eko Astuti; Alexander Barus; Anggono Anggono; Edison Parulian
Jurnal Pengabdian Kepada Masyarakat Digital Vol 2, No 2: JUPED - Mei 2023
Publisher : Insight Power (Kekuatan Wawasan)

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Abstract

The use of social media by the public in Indonesia to interact and communicate with individuals and products has increased. Business actors can use social media to support business activities in strengthening competitiveness and expanding their market. However, in reality, still many business actors have not maximized the consistent use of social media and even lack knowledge in utilizing this technology. This method of community service was applied in lectures and interactive dialogues/discussions through webinars. The activity results show an increasing public understanding of digital media use, especially social media, to support their business. Participants understood strategies concerning customer engagement when using social media as a marketing tools. It is recommended that counseling and training technically related to digital media as business support are regularly conducted so that MSMEs can increase their productivity and competitiveness.Kata Kunci: digital marketing, social media, engagement strategy, MSMEs
Co-creation value: From time to time Alexander Barus; Dwi Martiyanti; Hendri Sembiring; Piji Pakarti; Fajrillah Fajrillah
Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Vol 19, No 3 (2023): Agustus
Publisher : Faculty of Economics and Business, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.13691

Abstract

This literature review uses a systematic review approach and bibliographic analysis. The data source is google scholar, and the search for article data uses PoP by using the terms: "co-creation", "co-create", "value-in-use" and service-dominant logic. The articles sampled are articles of the Q1 / Q2 category based on the Scimagojr. Books, book sections, conferences, Indonesian and foreign languages (except English) were not included as sample articles. The sample of articles is limited to the period 2014 – 2019. This literature review uses software assistance: Excel, PoP, Mendeley and VOS viewer. Co-creation or the perspective of service-dominant logic has received great attention by researchers and has been studied in a wide variety of research fields. The systematic review that was carried out resulted in several theories that were often used, namely, social exchange theory, social role theory, planned behavior theory, self-identity theory and self-determination theory. Co-creation as a study is implemented in various research contexts, such as: tourism, hospitality and so on. The authors with the most cited articles are: Lusch Nambisan (2015), with a total of 950 citations. Researchers who produced the most articles in the period 2014 - 2019 are Edvardsson, Bo (12 documents); Brodie, Roderick J. (7 documents). Co-creation variables are generally used as independent and dependent variables, but some researchers have used them as mediating and moderating variables. During the period the samples were taken, qualitative research dominated over empirical test research. The journal with the most prolific publication of articles is the Journal of Business Research. The most prolific publisher is Emeraldinsight.com. China is the country that most often research on co-creation. Co-creation research with a focus on dyadic relationships is still very limited.
Pengaruh Karakteristik Individu, Kelompok Referensi, dan Tingkat Pendapatan dalam Penggunaan Produk Palsu Edison Parulian; Shamir Hasyim Syarif; Alexander Barus; Ahmad Saputra; Lenny Menara Sari Saragih
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 3 (2023): Volume 7 Nomor 3 Agustus 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i3.12711

Abstract

Industri barang palsu terutama pada produk-produk merupakan ancaman bukan saja terhadap terhadap perekonomian global, namun juga terhadap industri dan merek lokal. Karena dengan semakin kuat merek (terutama barang-barang mewah) yang dipalsukan, maka seringkali menyebabkan turunnya permintaan akan merek-merek lokal yang orisinal. Peneltian ini bertujuan untuk membuat sebuah model yang dapat memprediksikan keputusan seseorang untuk membeli barang palsu berdasarkan karakteristik individu konsumen. Objek barang palsu ditentukan berdasarkan hasil interaksi antara karakteristik barang dan penggunaanya yang membentuk apa yang dinamakan dimensi dari conspicuous consumption dalam penelitian ini. Hasil penelitian menunjukkan bahwa karakteristik gender tidak berpengaruh secara signifikan terhadap tingkat probababilitas penggunaan produk bajakan pada kelompok mahasiswa Universitas IBBI. Kelompok referensi yang dalam penelitian ini merupakan teman dan sahabat (peer influence) yang kerap dijadikan referensi dalam pembelian berpengaruh siginifikan terhadap probabilitas penggunaan barang palsu. Sedangkan dari karakteristik pendapatan dapat dinyatakan bahwa semakin tinggi latar belakang pendapatannya maka akan semakin tidak ingin menggunakan produk bajakan untuk menunjukkan kemampuan finansial dan kekaguman diantara teman-teman mahasiswa di lingkungan kampus.
Pengaruh Self-Efficacy Terhadap Perilaku Keuangan Mahasiswa Anggono; Alexander Barus; Siti Aisyah Nasution; Fuji Astuty; Tarwiyah
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 3 (2024): Artikel Research July 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i3.2351

Abstract

The problem examined in this research is the uncontrolled financial behavior of students. The purpose of this study was to examine the differences in financial behavior of students with high, moderate, and low self-efficacy and to examine the effect of self-efficacy on student financial behavior. The population of this research consisted of 150 students. The sampling technique used in this research was simple random sampling, so the research sample consisted of 109 students. The type of research used is quantitative research. The research method used is ex post facto (causal-comparative). The data collection technique used is a questionnaire. Data analysis techniques used are descriptive statistics, pre-requisite tests consisting of normality tests, homogeneity tests, and inferential statistics such as one-way ANOVA and further tests. This research produced four research results. First, there are significant differences in students' financial behavior with low, moderate, and high self-efficacy. Second, students with moderate self-efficacy have higher financial behavior than those with low self-efficacy. Third, students with high self-efficacy have higher financial behavior than those with low self-efficacy. Fourth, students with high self-efficacy have higher financial behavior than those with moderate self-efficacy. This research concludes that self-efficacy positively and significantly affects student financial behavior.
PENGARUH KUALITAS WEBSITE, NILAI HEDONIS DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PADA SITUS BELANJA ONLINE Dea Anggraini; Alexander Barus; Ripka Seri Idahnaita Ginting; Yusdiana; Ahmad Saputra
Skena Bisnis Vol. 1 No. 2 (2024): Skena Bisnis Journal (SB)
Publisher : Fakultas Ilmu Sosial Dan Humaniora, Universitas Ibbi

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas website, nilai hedonis, dan kepercayaan terhadap loyalitas elektronik konsumen dan danpaknya terhadap ewom. Penelitian kuantitatif, populasi pada penelitian ini adlaah generasi Z di kota Medan. Metode pengambilan sampel adalah purposive sampling dan teknik analisis yang digunakan smart PLS 3. Penelitian ini menemukan bahwa kualitas website dan nilai hedonis tidak berpengaruh terhadap loyalitas, sedangkan kepercayaan dan berpengaruh terhadap loyalitas. Loyalitas berpengaruh positif terhadap ewom.
Co-Authors Ahmad Saputra Anggono Anggono Dea Anggraini Dwi Martiyanti Dwi Martiyanti Edison Edison Fajrillah, Fajrillah Fuji Astuty Hendri Sembiring Lenny Menara Sari Saragih Murwani Eko Astuti Piji Pakarti Ripka Seriidahnaita Ginting Shamir Hasyim Syarif Siti Aisyah Nasution Tarwiyah Yusdiana