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Range Anxiety, Brand Trust, dan Perceived Domestic Product Quality Terhadap Adoption Intention Sepeda Motor Listrik Buatan Dalam Negeri di Jawa Timur Hironimus Hari Kurniawan; Heru Kustanto
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.40411

Abstract

Penetrasi sepeda motor listrik di Indonesia masih di bawah satu persen dari pasar sepeda motor nasional, meskipun merek produksi dalam negeri terus bertambah dan pemerintah kembali memberikan bantuan pembelian yang hanya berlaku untuk unit dengan Tingkat Komponen Dalam Negeri (TKDN) minimal 40 persen. Penelitian ini menguji pengaruh Range Anxiety, Brand Trust, Perceived Domestic Product Quality, dan Government Incentive Attractiveness terhadap Adoption Intention sepeda motor listrik buatan dalam negeri. Survei lapangan dilakukan terhadap 448 responden di Surabaya, Sidoarjo, Gresik, Pasuruan, Malang, dan Batu, dengan kuesioner skala Likert lima poin yang dianalisis menggunakan regresi linier berganda pada SPSS. Hasil penelitian menunjukkan bahwa Brand Trust dan Perceived Domestic Product Quality merupakan prediktor terkuat; Range Anxiety berpengaruh negatif signifikan, sedangkan Government Incentive Attractiveness tidak berpengaruh signifikan. Temuan ini bertolak belakang dengan penelitian terdahulu di Indonesia yang menempatkan harga dan manfaat ekonomi sebagai pendorong adopsi dan mengindikasikan bahwa hambatan utama bukan keterjangkauan harga melainkan defisit kepercayaan terhadap produsen dalam negeri.
Strengthening Business Mindset in Facing Digitalization for the People of Gapan, Philippines Justita Dura; Fadilla Cahyaningtyas; Rina Dewi Indahsari; Nur Lailatu Aqromi; Siti Nurul Afiyah; Setyorini Setyorini; Samsul Arifin; Karolus Danar Kurniawan; Hironimus Hari Kurniawan; Adriani Kala'lembang
International Journal Of Community Service Vol. 4 No. 3 (2024): August 2024 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i3.289

Abstract

This community service program aims to increase understanding and digitalization skills among business people in Gapan. This program includes various main activities such as seminars, practical skills training, as well as assistance and mentoring sessions. Participants gain insight into the importance of digitalization, skills in using business software, data management, digital marketing, and e-commerce. Mentoring and mentoring help participants apply knowledge in their business context, overcome practical challenges, and develop an adaptive and innovative mindset. The program results show an increase in participants' awareness, knowledge and skills regarding digitalization. Evaluation through participant satisfaction surveys and training observations indicated a high level of satisfaction and a need for more practical sessions and more intensive mentoring. Overall, this program has succeeded in preparing the people of Gapan to face the digital era and increasing their business competitiveness. Important findings include increased access to technology, knowledge about e-commerce, use of data for business decisions, as well as changes in attitudes and mindsets that are more adaptive and innovative. This program makes a positive contribution to increasing competitiveness and local economic growth