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All Journal Journal of Economics and Business UBS Interdisciplinary Social Studies Mabsya: Jurnal Manajemen Bisnis Syariah Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management ATHENA: Journal of Social Culture and Society Journal of Economics and Management Scienties IIJSE Danadyaksa: Post Modern Economy Journal Greenation International Journal of Tourism and Management Jurnal Ekonomi, Manajemen, Akuntansi Journal of Business Innovation and Accounting Research
Misbak
Universitas Swadaya Gunung Jati
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Service Quality dan Perceived Value terhadap Continuous Usage Intention Pengguna Grabfood di Cirebon Ricardi Dewanoto; Misbak Misbak; Keke Shabrina Nurmalitasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16347

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh service quality dan perceived value terhadap continuous usage intention pengguna GrabFood di Kota Cirebon. Pendekatan penelitian yang digunakan adalah kuantitatif dengan desain asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada 270 responden pengguna aktif GrabFood yang dipilih menggunakan teknik non-probability sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa service quality berpengaruh positif dan signifikan terhadap continuous usage intention, yang berarti semakin baik kualitas layanan yang dirasakan pengguna, maka semakin tinggi kecenderungan mereka untuk terus menggunakan layanan GrabFood. Selain itu, perceived value juga terbukti berpengaruh positif dan signifikan terhadap continuous usage intention, yang menunjukkan bahwa persepsi pengguna terhadap manfaat layanan dibandingkan dengan biaya yang dikeluarkan berperan penting dalam meningkatkan penggunaan berkelanjutan. Secara simultan, service quality dan perceived value berpengaruh signifikan terhadap continuous usage intention dengan kontribusi sebesar 55,6%. Temuan penelitian ini menegaskan bahwa peningkatan kualitas layanan dan nilai yang dirasakan pengguna menjadi faktor penting dalam mempertahankan loyalitas pengguna layanan pesan antar makanan berbasis aplikasi.
The Influence of Live Streaming on Flash Sale and ITS Impact on Impulse Buying of Shopee E-Commerce Users in Indonesia Ridwan Alif Nurfatria; Hakim Ramadhan; Muhammad Rifqi; Adi Setiawan; Misbak
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.288

Abstract

This study aims to analyze the influence of Live streaming and Flash sale variables on the Impulse Buying behavior of Shopee E-commerce users in Indonesia. The method used is quantitative with descriptive analysis techniques to explain the characteristics of the sample and inferential analysis techniques using SPSS and AMOS software analysis tools. The study population consisted of Shopee e-commerce users in Indonesia, with a sample of 140 respondents selected by non-probability methods with purposive sampling techniques and analysis methods used in this study namely validity test, reliability test, classical assumption test, cross-tabulation test and path analysis. Data was obtained by distributing google form questionnaires through social media. The results of the analysis show that the existence of Live Streaming and Flash Sale has a positive and significant effect on Impulse Buying. This research provides a deeper understanding of the factors that influence Impulse Buying behavior in the context of Live Streaming and Flash Sale of Shopee e-commerce users. The results of this study can provide guidance for Shopee and other e-commerce parties to design more effective marketing strategies and focus on Flash Sale to increase impulse purchases. The results of the validity test output show that the data of this study is declared valid and the reliability test shows that each variable in this study is declared reliable or consistent. The statistical assumption test shows a positive and significant influence, which means that quality Live Streaming can provide stimulus to the Flash Sale program which is a limited number of offers for a short period of time so that it can encourage users to make impulse purchases or unplanned purchases. The path analysis fit model test shows a match of several samples that can subsidize the population as a whole
The Influence of Brand Ambassador, Brand Image, and Brand Trust on Repurchase Intention (Study on Generation Z Consumers of Skintific Products in Cirebon) Isma Nurul Khotimah; H. Misbak
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.543

Abstract

The rapid growth of the skincare industry has intensified competition among brands, compelling companies to adopt effective marketing strategies to drive consumer repurchase intention. Skintific, as one of Indonesia's growing skincare brands, leverages brand ambassadors, builds brand image, and enhances consumer trust to maintain customer loyalty. However, the extent to which these factors influence repurchase intention among Generation Z consumers remains underexplored. This study therefore aims to analyze the influence of brand ambassador, brand image, and brand trust on repurchase intention among Generation Z consumers of Skintific skincare products in Cirebon City. A quantitative approach with explanatory research method was employed. Data were collected through an online questionnaire distributed to 100–150 respondents selected via purposive sampling. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. Results indicate that brand ambassador, brand image, and brand trust each exert a positive and significant influence on repurchase intention, both simultaneously and partially. Among the three variables, brand ambassador demonstrates the most dominant effect. These findings suggest that an effective brand ambassador strategy, supported by a positive brand image and high consumer trust, can significantly increase the repurchase intention of Generation Z consumers toward Skintific skincare products.
The Influence of Greenwashing on Green Trust with Green Consumer Confusion and Green Perceived Risk as Mediating Variables: A Case Study of Aqua Mineral Water Najwa Ummi Alfauzziyah; Misbak; Tiara Muthiarsih
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 2 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah (on Progress)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/16198

Abstract

This study investigates the effect of greenwashing on green trust, with green consumer confusion and green perceived risk as mediating variables, using AQUA mineral water as the case study. Motivated by rising consumer environmental awareness, companies have increasingly adopted green marketing strategies. However, misleading or exaggerated environmental claims risk reducing consumer trust while increasing confusion and perceived risk. This quantitative study tested the proposed hypotheses using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with bootstrapping analysis, based on data collected from AQUA consumers. The findings reveal that greenwashing exerts a positive and significant direct effect on green trust. Similarly, both green consumer confusion and green perceived risk positively and significantly affect green trust. Moreover, the results confirm that green consumer confusion and green perceived risk significantly mediate the relationship between greenwashing and green trust, supporting all proposed hypotheses. Theoretically, this research enriches the sustainable marketing literature, particularly in the Indonesian context, and reinforces the relevance of Signaling Theory and Perceived Risk Theory. Practically, it provides actionable insights for companies to craft transparent and credible environmental communication strategies to foster enduring consumer trust.
From Awareness to Action: The Role of Green Product, Green Promotion, and Green Brand Image on Green Purchase Intention Among Innisfree Consumers Elsa Afril Liyaningsih; Misbak; Tiara Muthiarsih
Journal of Economics and Business UBS Vol. 15 No. 4 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/3d17rq18

Abstract

In this study, the aim of this study is to find out Green Product, Green Promotion, and Green Brand Image towards Green Purchase Intention in Innisfree consumers in Cirebon City. This study used a quantitative approach of associative clauseal design with 100 respondents selected through purposive sampling. The data were collected using a Likert scale questionnaire and analyzed using multiple linear regression with the help of SPSS. Green Product partially has no positive effect on Green Purchase Intention. Meanwhile, Green Promotion and Green Brand Image partially have a positive and significant effect on Green Purchase Intention. Simultaneously together it has a significant impact on green purchase intention. R2 shows that 88.2% of the variation in Green Purchase Intention and the rest is influenced by other variables. These findings confirm that promotion and environmentally friendly brand image are key factors in encouraging green purchase intentions, while green products have not yet become the main consideration of Innisfree consumers in Cirebon City in determining purchase intentions
Co-Authors Adi Setiawan Afnan Taroqi Fathul Bahari Dharliana Hardjowikarto Dimas Faturrahman Elsa Afril Liyaningsih Ezhar Taqfhiran Calies Galih Maulana Hakim Ramadhan Isma Nurul Khotimah Julia Verboeket Keke Shabrina Nurmalitasari Laelatul Badriyah Lia Yulia Moh Muklis Sulaeman Mohamad Arju Syifa Muhamad Munawir Muhammad Rifqi Najwa Ummi Alfauzziyah Nihayah Yustika Sari Nurisnaeni Nurisnaeni Ricardi Dewanoto Ridwan Alif Nurfatria Rihke Liestia Rival Rivaldi Soesanty Maulany Tiara Muthiarsih Tiara Muthiarsih Tiara Muthiarsih Tiara Muthiarsih Tiara Muthiarsih Yolla Quaisyah Nias Yuli Indriyani