Article Per Year (5 Year)
p-Index From 2021 - 2026
2.986
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Matematika dan IPA Jurnal Industri Hasil Perkebunan JURNAL GALUNG TROPIKA Resona : Jurnal Ilmiah Pengabdian Masyarakat Jurnal Aplikasi Teknologi Pangan Jurnal Ilmiah Ecosystem JURNAL MANAJEMEN BISNIS JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) AGROTEK: Jurnal Ilmiah Ilmu Pertanian Jurnal Ilmiah Agribios Wiratani : Jurnal Ilmiah Agribisnis Sipakaraya : Jurnal Pengabdian Masyarakat Jurnal Balireso: Jurnal Pengabdian pada Masyarakat
Sabahannur, St
Fakultas Pertanian Universitas Muslim Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
STRATEGI PEMASARAN ONLINE DAN OFFLINE USAHA CEMILAN MELALUI IMPLEMENTASI BUSINESS PLAN Nurliani, Nurliani; Khaerunnisa, Anni; Sabahannur, St.; Rahbiah, Sitti
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.7020

Abstract

Marketing is a company's function of creating, communicating, and delivering value to customers in order to manage mutually beneficial customer relationships. Entrepreneurship in the culinary sector holds great promise for a region's economic growth by creating jobs and increasing its competitiveness. Snack businesses offer good prospects for development because they don't require large capital but offer high demand. This study aims to describe online and offline product marketing and formulate a marketing mix strategy (product, price, promotion, and distribution) to increase sales volume. This research is a case study of a home industry in Makassar City, as part of the implementation of a business plan. The results show that during snack product marketing activities, the company focused on using online marketing strategies through social media platforms such as Instagram, WhatsApp, and Facebook. Online marketing successfully reached a wider consumer base, built the brand, and presented the product with attractive visual content. Digital product, pricing, distribution, and promotion strategies were implemented through discounts and free shipping. Offline marketing utilized word-of-mouth and recommendations from colleagues/friends, who served as sources of information for consumers.
Pemberdayaan Kelompok Tani Desa Leang-Leang Kecamatan Bantimurung Kabupaten Maros Melalui Pembuatan Susu Kedelai Sabahannur, St.; Ralle, Andi
Jurnal BALIRESO Vol 10, No 2 (2025)
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/balireso.v10i2.367

Abstract

Optimalisasi Segmentasi Pasar Produk Juiceyo Di Kota Makassar Lestari, Pramita Ayu; Sabahannur, St.; Amri, Andi Azrarul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34366

Abstract

The increasing public awareness of healthy lifestyles has not been fully supported by the availability of beverages that are truly pure without added sugar, water, or preservatives. This study aims to optimize market segmentation for JuiceYo products in Makassar City and to develop more effective marketing strategies. The research employed a descriptive approach, with data collected through a digital questionnaire distributed to 50 respondents. Data were analyzed based on demographic characteristics, consumer behavior, and purchasing power. The results indicate that the main market segment consists of Generation Z and millennials aged 20–29 years, accounting for 88% of respondents, dominated by students and employees with daily expenditures ranging from IDR 15,000 to IDR 30,000. A total of 96% of respondents considered the price of IDR 23,000 per bottle acceptable for a pure juice product. Digital marketing strategies through Instagram and WhatsApp proved effective in increasing market reach and consumer interest. These findings suggest that proper market segmentation can enhance marketing effectiveness and increase the sales potential of healthy fruit-based beverages.
Optimalisasi Value Proposition Produk Juiceyo Di Kota Makassar Putri, Adinda; Sabahannur, St.; Amri, Andi Azrarul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34367

Abstract

Growing public awareness of healthy lifestyles is driving demand for natural, nutrient-rich fruit-based beverages. However, many juice products on the market still contain added sugar and water, which reduce their nutritional value. This study aims to analyze JuiceYo’s value proposition and its role in the development of the healthy beverage industry in Makassar. The methodology employed is qualitative descriptive analysis through the implementation of a business plan, market validation, and analysis of the Business Model Canvas (BMC) and Value Proposition Canvas (VPC). Data was collected through business observations, production trials, and consumer feedback surveys. The results indicate that JuiceYo’s primary advantage lies in its 100% pure juice products, free from added sugar, water, or preservatives, processed using the cold-pressed method to preserve nutritional content. Market validation revealed that the majority of consumers are dissatisfied with juices that are too sweet and watery, making this product well-suited to their needs. The target market includes urban residents, particularly Generation Z and millennials aged 20–34. With a price of Rp23,000 per bottle and a sales target of 196 bottles per month, JuiceYo has strong market potential. Optimizing the value proposition has proven crucial for enhancing competitiveness and business sustainability.
Penerapan Teknologi Budidaya Kedelai Desa Binaan Sentra Penghasil Kedelai di Leang-leang Kecamatan Bantimurung Aminah Aminah; Yusriani Yusriani; St. Sabahannur; Marliana S Palad; Abd. Akbar; Muhammad Fadel
Sipakaraya : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Sipakaraya : Jurnal Pengabdian Masyarakat
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/sipakaraya.v4i1.5563

Abstract

This community service program aimed to apply research findings in the food sector to ensure soybean availability, enhance community independence and welfare, expand farmers’ knowledge of standardized soybean cultivation, and raise awareness of the nutritional importance of soybean milk in preventing stunting. The activity was carried out on September 10, 2025, in Leang-leang Village, Bantimurung District, Maros Regency, South Sulawesi, through counseling and technology guidance. The partners’ main problems included limited knowledge of cultivation, excessive use of chemical fertilizers, inefficient fertilization, repeated use of farm-saved seeds, limited capacity in seed production, and the inability to process harvests into value-added products. The results showed improved knowledge and skills of the Siparingerrang and Borongpaoe farmer groups in standardized soybean cultivation. Partners received a seed sorting machine to separate large and small seeds, as well as a push-type planter with 12 holes to increase efficiency. In addition, product diversification such as soybean milk, soybean flour, and tempe/tofu chips has the potential to increase farmers’ income and strengthen community food security.
Co-Authors Abd. Akbar Abdul Haris Ahmad Haris Haruna Akbar, Abd. Alawiah, Tuti Aminah Aminah Aminah Aminah Amri, A. Azrarul Amri, Andi Azrarul Andi Azrarul Amri Andi Ralle Anita Rahman Fadel, Muhammad Has, Nur Alfiani Idham Adha ISKANDAR HASAN Khaerunnisa, Anni Lestari, Pramita Ayu Lingga Herawati Muhammad Fadel Nirwana Nirwana Nirwana, Nirwana Nirwana, Nirwana Nurdin, Ririn Ainin Nisa Nurliani Nurliani Nurliani Nurliani Nursyamsuryani Nursyamsuryani Palad, Marliana S Palad, Marliana S. Putri, Adinda Rahbiah, Sitti Rahman, A. Adlu Rasmeidah Rasyid Patingari Rosada, Ida St. Subaedah Suryanti Syam, Netty Tulnafsi, Latifah Yusriani, Yusriani Zulfikar Zulfikar