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Sabahannur, St
Fakultas Pertanian Universitas Muslim Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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STRATEGI PEMASARAN ONLINE DAN OFFLINE USAHA CEMILAN MELALUI IMPLEMENTASI BUSINESS PLAN Nurliani, Nurliani; Khaerunnisa, Anni; Sabahannur, St.; Rahbiah, Sitti
AGRIBIOS Vol 23 No 02 (2025): NOVEMBER
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i02.7020

Abstract

Marketing is a company's function of creating, communicating, and delivering value to customers in order to manage mutually beneficial customer relationships. Entrepreneurship in the culinary sector holds great promise for a region's economic growth by creating jobs and increasing its competitiveness. Snack businesses offer good prospects for development because they don't require large capital but offer high demand. This study aims to describe online and offline product marketing and formulate a marketing mix strategy (product, price, promotion, and distribution) to increase sales volume. This research is a case study of a home industry in Makassar City, as part of the implementation of a business plan. The results show that during snack product marketing activities, the company focused on using online marketing strategies through social media platforms such as Instagram, WhatsApp, and Facebook. Online marketing successfully reached a wider consumer base, built the brand, and presented the product with attractive visual content. Digital product, pricing, distribution, and promotion strategies were implemented through discounts and free shipping. Offline marketing utilized word-of-mouth and recommendations from colleagues/friends, who served as sources of information for consumers.
Co-Authors Abdul Haris Ahmad Haris Haruna Akbar, Abd. Alawiah, Tuti Aminah Aminah Amri, A. Azrarul Andi Azrarul Amri Anita Rahman Fadel, Muhammad Has, Nur Alfiani Idham Adha ISKANDAR HASAN Khaerunnisa, Anni Lingga Herawati Nirwana Nirwana Nirwana, Nirwana Nirwana, Nirwana Nurdin, Ririn Ainin Nisa Nurliani Nurliani Nurliani Nurliani Nursyamsuryani Nursyamsuryani Palad, Marliana S Rahbiah, Sitti Rahman, A. Adlu Rasmeidah Rasyid Patingari Rosada, Ida St. Subaedah Suryanti Syam, Netty Tulnafsi, Latifah Yusriani, Yusriani Zulfikar Zulfikar