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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA Jurnal Manajemen & Keuangan Jurnal Samudra Ekonomi dan Bisnis JURNAL ILMIAH GLOBAL EDUCATION Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Proceeding International Seminar of Islamic Studies Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Management Dynamics: International Journal of Management and Digital Sciences
Efry Kurnia
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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The Influence of Price, Product Quality, and Brand on Purchasing Decisions at Thrifting in Pasar Melati, Medan Angelica Marito Sitanggang; Misa Renata Ginting; Roza Maya Sari; Efry Kurnia
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.280

Abstract

Consumer purchasing decisions for thrifting products are influenced by factors such as price, quality, trends, and availability. Consumers tend to choose thrifting because the prices are more affordable and the products offer uniqueness that is not mass-produced. As the popularity of thrifting increases, competition is also becoming more intense. Business actors are racing to develop marketing strategies through social media and marketplaces. Product differentiation, competitive pricing, and attractive services have become key elements in attracting consumer interest. The population in this study includes all consumers who purchase thrifting products at Pasar Melati, Medan City, with an unknown or biased total population size. Therefore, the sampling technique used is the Lemeshow formula, which allows for sample size calculation when the total population is not known with certainty. The sampling method applied is accidental sampling, where respondents are randomly selected based on their availability and willingness to participate in the study, totaling 96 respondents. The results of the study indicate that price has a significant influence on consumer purchasing decisions for thrifting products at Pasar Melati, Medan City. Product quality also affects consumer purchasing decisions for thrifting items at the same location. Brand image contributes to consumers’ considerations in determining purchasing decisions for thrifting products at Pasar Melati. Simultaneously, price, product quality, and brand have a significant effect on consumer purchasing decisions for thrifting products at Pasar Melati, Medan City.
Co-Authors Angelica Marito Sitanggang Dennis Wijaya Eri Yanti Nasution Kriswan Maryam Monika Rangkuti Michael Tanadi Misa Renata Ginting Novi Aisha Raihanah Daulay Roza Maya Sari Roza Maya Sari Sari, Roza Maya Uswah Hasanah