Garuda - Garba Rujukan Digital

Analysis of the Influence of Product Cost and Perceived Advertising Costs Through Digital Devices on Digital Brand Equity of American Fast-Food Products McDonalds Sudirjo, Frans; Fajri, Muhammad Iqbal; Ilyas, Arifai; Kespandiar, Tengku; Permadi, Indra
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.497

The purpose of this research is to demonstrate and examine how perceived advertising budget and pricing deals affect perceived quality and brand image, as well as how brand loyalty, brand awareness, and brand image are affected. Descriptive research is what this study is doing. The research approach employed by the investigators was a cross-sectional design. In this study, a questionnaire is used to collect data. This study's target demographic consists of all individuals who have visited, seen, and bought merchandise. Scientists employed judgmental sampling, a non-probability sampling method. One hundred persons made up the research sample. This study makes use of the confirmatory factor analysis approach in conjunction with the SEM data processing technology. The analysis's findings indicated that perceived advertising spending positively impacted perceived quality. Brand loyalty is positively impacted by perceived ad spend. Brand recognition is positively impacted by perceived ad spending. Brand image benefits from perceived advertising expenditure. Discounts on prices positively impact the perception of quality. Discounts have a detrimental effect on a brand's reputation. Thus, these results provide important insights for companies in designing their marketing strategies. They need to carefully consider the allocation of their promotional funds, ensuring that investment in perceived advertising spending is balanced with the benefits derived while also being mindful of the risks associated with excessive use of price deals. By understanding the relationship between these factors, companies can optimize their marketing efforts to strengthen their brand image and improve their product performance in the marketplace.

MSME business tranformation through mobile e-commerce applications Fajri, Muhammad Iqbal; Gani, Imam Prawiranegara; Fauzi, Fauzi; Manafe, Mesri Welhelmina Nisriani; Asmara, Maisa Azizah
Jurnal Info Sains : Informatika dan Sains Vol. 14 No. 01 (2024): Informatika dan Sains , Edition March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The expansion of information technology fundamentally alters business operations and social interactions. For MSMEs, e-commerce is emerging as a significant force in digital marketing. Skills deficiencies in technology and restricted market access are obstacles. Mobile e-commerce application adoption offers substantial advantages, including access to international markets, enhanced operational effectiveness, and increased consumer involvement. Adoption of these applications increases the sales and operational efficacy of MSMEs, according to research. For MSMEs, the adoption of mobile e-commerce creates economic expansion and business opportunities. In order to create mobile e-commerce applications that are adaptable to market shifts and user demands, R&D is utilized. The primary functionalities of the application implementation outcomes are as follows user registration, order management, login, item data management, sales, payments, and transaction reports. The application is designed using the UML methodology, which depicts purchasers and system administrators as well as actions that can be executed based on feature requirements.

Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Produk Hp Iphone Di Kota Semarang Fajri, Muhammad Iqbal; Dewi, Luh Komang Candra; Abdul, Elfis Mus; Munizu, Musran; Setianti, Yanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11701

Tujuan penelitian ini adalah untuk menguji dan menganalisis bagaimana brand image dan kualitas produk memengaruhi keputusan pembeliaan ulang produk HP IPhone di kota Semarang. Penelitian ini melibatkan populasi di kota Semarang yang telah membeli atau menggunakan produk HP IPhone lebih dari satu kali. Dalam penelitian ini, sampel diambil menggunakan metode purposive sampling. Konsumen yang memenuhi kriteria yang ditetapkan peneliti adalah 67 orang yang dipilih untuk disurvei. Penelitian ini mengumpulkan data melalui kuesioner yang dikirim melalui formulir Google Forms. Analisis data dilakukan menggunakan analisis regresi linier berganda. Hasil analisis menunjukkan bahwa citra merek berdampak positif dan signifikan terhadap keputusan pembelian ulang HP IPhone di Kota Semarang. Kualitas produk juga berdampak positif dan signifikan terhadap keputusan pembelian ulang HP IPhone di kota Semarang.

Meningkatkan Kepuasan Pelanggan dengan Service Quality dan Brand Image (Studi Kasus Pelanggan Produk Zara Indonesia) Fibriany, Firstianty Wahyuhening; Tannady, Hendy; Fajri, Muhammad Iqbal; Hariono, Budi; Setyawan, Antonius Ary; Widjayanti, Carolina Ety; Susanto, Primadi Candra; Magdalena, Magdalena
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh Brand Image dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada ZARA di Jakarta. Terdapat dua variabel bebas dalam penelitian ini yaitu Brand Image dan Kualitas Pelayanan, serta satu variabel terikat yaitu Kepuasan Konsumen. Peneliti menggunakan metode kuantitatif dan sampel yang digunakan dalam penelitian ini berjumlah 10 responden yang telah mengetahui ZARA. Teknik yang digunakan dalam penelitian ini adalah purposive sampling yang merupakan bagian dari non- probability sampling. Data penelitian dianalisis dengan menggunakan SPSS 25, dengan hasilnya menunjukkan bahwa variabel Brand Image berpengaruh signifikan terhadap Kepuasan Konsumen, dan Kualitas Pelayanan juga berpengaruh signifikan terhadap Kepuasan Konsumen, serta Brand Image dan Kualitas Pelayanan secara bersama-sama berpengaruh terhadap Kepuasan konsumen.Kata Kunci: Brand image, Kualitas Pelayanan, Kepuasan Konsumen.

Introduction to Creative Economy for Early Childhood in Beurandeh Village: Building a Creative and Independent Generation Saputra, Irwan; Miswar, Edy; Kusuma, Teuku Meldi; Umuri, Khairil; Nabilah, Nabilah; Fajri, Muhammad Iqbal
Jurnal Pengabdian Bakti Akademisi Vol 1, No 4 (2024): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v1i4.42486

Themed community service activities aim to introduce the basic concepts of creative economy to young children. This activity was implemented with interactive learning methods involving stories, games, and creative activities, such as making crafts and painting. The active participation of 20 children aged 5 to 8 years old showed high enthusiasm, which contributed to the improvement of children's understanding of creative economy concepts and practical skills. The results of the activity showed a significant increase in understanding and skills, with the percentage of basic understanding increasing from 70% to 85% and practical skills from 60% to 80%. In addition, this activity also succeeded in fostering children's independence and creativity, which is expected to be a provision for a more creative and innovative generation in the future. The main challenges in implementing this activity are the limited props and the lack of understanding of parents about the importance of the creative economy at an early age. The long-term impact of this activity is expected to improve community welfare through the development of an independent and innovative creative generation.

The Impact of Digital Marketing and Celebrity Endorsements on Consumer Purchase Intentions in the Modern Business Landscape Fajri, Muhammad Iqbal; Yudiandri, Tri Eko; Ratnawita, Ratnawita; Rasyid, Rulyenzi; Jati, Prihatina
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7394

The purpose of this research is to test the impact of digital marketing and celebrity endorsers on consumer purchasing interest in Wardah Brand Products. This research uses a quantitative method with regression analysis. The sampling technique in this research is using purposive sampling and the number of samples in this research is 110 respondents. The data were analyzed using Multiple linear regression analysis with the help of IBM SPSS 25. The results of this research show that digital marketing and celebrity endorsers have a positive and significant effect on consumer purchasing interest in Wardah Brand Products. The results of this study can be used as a reference for further researchers who will study similar problems.

Meningkatkan Kepuasan Pelanggan dengan Service Quality dan Brand Image (Studi Kasus Pelanggan Produk Zara Indonesia) Fibriany, Firstianty Wahyuhening; Tannady, Hendy; Fajri, Muhammad Iqbal; Hariono, Budi; Setyawan, Antonius Ary; Widjayanti, Carolina Ety; Susanto, Primadi Candra; Magdalena, Magdalena
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3950

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh Brand Image dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada ZARA di Jakarta. Terdapat dua variabel bebas dalam penelitian ini yaitu Brand Image dan Kualitas Pelayanan, serta satu variabel terikat yaitu Kepuasan Konsumen. Peneliti menggunakan metode kuantitatif dan sampel yang digunakan dalam penelitian ini berjumlah 10 responden yang telah mengetahui ZARA. Teknik yang digunakan dalam penelitian ini adalah purposive sampling yang merupakan bagian dari non- probability sampling. Data penelitian dianalisis dengan menggunakan SPSS 25, dengan hasilnya menunjukkan bahwa variabel Brand Image berpengaruh signifikan terhadap Kepuasan Konsumen, dan Kualitas Pelayanan juga berpengaruh signifikan terhadap Kepuasan Konsumen, serta Brand Image dan Kualitas Pelayanan secara bersama-sama berpengaruh terhadap Kepuasan konsumen.Kata Kunci: Brand image, Kualitas Pelayanan, Kepuasan Konsumen.

Penerapan Sistem Tumpang Sari Kopi Robusta dan Nilam sebagai Upaya Diversifikasi Usaha Tani di Desa Teuladan Putera, Muzakkir; Zulfan, Zulfan; Wiguna, Husein Sadewa; Fajri, Muhammad Iqbal; Riady, Muhammad Antos; Newton, Newton
Nawadeepa: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Juni
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/nawadeepa.v4i2.513

Desa Teuladan, located in kecamatan Lembah Seulawah, Aceh Besar Regency, has long been known as a center for patchouli cultivation, which has become the main source of income for the local community. However, limited processing facilities, particularly the lack of patchouli oil distillation equipment, have posed serious obstacles, leading to decreased farmer incomes. In an effort to maintain economic sustainability, some farmers have started to switch to cultivating robusta coffee, which is considered more stable in terms of market demand and selling price. Nevertheless, the desire to preserve patchouli as an identity commodity of the village remains strong. This community service activity was carried out to assist farmers in optimizing land use through the application of an intercropping system combining robusta coffee and patchouli. The stages of the activity included socialization of the intercropping concept, training on integrated cultivation techniques, preparation of seedlings, and discussions with farmers regarding the selection of appropriate planting patterns. Based on group discussions, the border method was considered easier to understand and apply, and more suitable for land conditions with existing natural shade trees. Therefore, the probability of adopting the border method as the main planting pattern is estimated at around 80%. This initiative is expected not only to help improve land productivity and diversify income but also to strengthen farmers’ capacity in managing a more adaptive and sustainable cultivation system.

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