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All Journal Jurnal Ilmu Manajemen dan Bisnis Jurnal Pengabdian West Science West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Empiris Jurnal Pengabdian Pada Masyarakat (EJPPM)
Irfan Akadji
Universitas Bina Mandiri Gorontalo
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Strategies to Improve Employee Performance through Effective Leadership and a Healthy Culture Maman Musa; Rini Angriani; Irfan Akadji; Syamsinah Syamsinah; Ghoriqna Fibachril Wahdah
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1530

Abstract

This article discusses strategies for improving employee performance through effective leadership and a healthy organizational culture. In the context of a competitive world of work, the role of leadership is crucial in creating a work environment that supports motivation and productivity. This study identifies leadership characteristics that contribute to the development of a positive organizational culture, such as openness, good communication, and recognition of employee achievements. In addition, this article also explores how a healthy organizational culture, characterized by values of collaboration and trust, can improve job satisfaction and, ultimately, employee performance. Through the analysis of the review literature, this article provides practical recommendations for managers and leaders to implement effective strategies in improving employee performance.
Pendampingan Metode Heuristik dalam Pemecahan Masalah Kuantitatif Kompleks pada Siswa MAN 1 Kota Gorontalo Afifah Farhanah Akadji; Irfan Akadji; Ahmad Farhan Mardani Jusuf
Empiris Jurnal Pengabdian Pada Masyarakat Vol. 4 No. 1 (2026): April 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/dbz3ga85

Abstract

Ketidakmampuan dalam melakukan pemodelan matematika dan ketergantungan pada rumus prosedural seringkali menjadi hambatan utama bagi siswa dalam menyelesaikan persoalan logika kuantitatif yang kompleks. Pengabdian masyarakat ini dilakukan untuk membekali siswa dengan kemampuan berpikir taktis dan efisien, mengingat standar kompetensi akademik tingkat tinggi yang menuntut ketajaman penalaran, bukan sekadar hafalan. Metode yang digunakan dalam kegiatan ini adalah pendampingan intensif selama 20 pertemuan bagi siswa MAN 1 Kota Gorontalo dengan menerapkan metode Heuristik, yang meliputi teknik eliminasi strategis, substitusi variabel, dan visualisasi masalah. Hasil pengabdian menunjukkan peningkatan signifikan pada kapasitas kognitif siswa, yang tercermin dari kenaikan rata-rata skor pre-test sebesar 30-45 menjadi 85-90 pada post-test. Selain peningkatan nilai secara kuantitatif, siswa menunjukkan perubahan perilaku kognitif yang lebih berani dalam menghadapi soal tipe Higher Order Thinking Skills (HOTS) dan lebih efisien dalam manajemen waktu pengerjaan. Kesimpulannya, penguasaan metode heuristik terbukti efektif menjadi jembatan bagi siswa dalam mentransformasi masalah kuantitatif yang kompleks menjadi solusi yang logis dan terstruktur, sehingga sangat direkomendasikan untuk diterapkan sebagai pengayaan kurikulum di tingkat madrasah.
Penguatan Kapasitas Aparatur Desa Melalui Transformasi Digital Pelayanan Publik Darman Darman; Maman Musa; Irfan Akadji; Aulia Abdul Rahman; Marsanda Hatiku; Nirva Agrianti; Farlian B Ma'u
Jurnal Pengabdian West Science Vol 5 No 06 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i06.3573

Abstract

Transformasi digital menjadi salah satu strategi penting dalam meningkatkan kualitas tata kelola pemerintahan dan pelayanan publik di tingkat desa. Namun, keberhasilan implementasi transformasi digital sangat dipengaruhi oleh kapasitas aparatur desa dalam memahami dan memanfaatkan teknologi informasi secara efektif. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan wawasan aparatur Desa Butu, Kecamatan Tilongkabila, Kabupaten Bone Bolango mengenai pentingnya transformasi digital dalam pelayanan publik serta memperkuat kesiapan mereka dalam menghadapi perkembangan teknologi di lingkungan pemerintahan desa. Metode pelaksanaan kegiatan dilakukan melalui penyampaian materi, simulasi, dan sesi tanya jawab yang melibatkan aparatur desa sebagai peserta utama. Materi yang diberikan mencakup konsep transformasi digital, pemanfaatan teknologi informasi dalam administrasi pemerintahan, pengelolaan data pelayanan, serta peningkatan kualitas pelayanan publik berbasis digital. Simulasi dilakukan untuk memberikan gambaran praktis mengenai penerapan teknologi digital dalam mendukung pelayanan publik yang lebih efektif, transparan, dan responsif. Hasil kegiatan menunjukkan bahwa peserta memiliki antusiasme yang tinggi selama pelaksanaan kegiatan dan memperoleh pemahaman yang lebih baik mengenai peran teknologi digital dalam mendukung penyelenggaraan pemerintahan desa. Melalui sesi simulasi dan tanya jawab, peserta juga mampu mengidentifikasi berbagai peluang serta tantangan yang dihadapi dalam implementasi RMAN transformasi digital di lingkungan kerja mereka. Kegiatan ini memberikan kontribusi positif dalam meningkatkan wawasan aparatur desa mengenai pentingnya digitalisasi pelayanan publik dan mendorong tumbuhnya kesadaran untuk terus mengembangkan kompetensi digital dalam mendukung pelayanan yang berkualitas. Dengan demikian, kegiatan pengabdian ini menjadi langkah strategis dalam mendukung penguatan kapasitas aparatur desa serta mendorong terwujudnya pelayanan publik yang lebih modern, transparan, dan berorientasi pada kebutuhan masyarakat.
The Effect of Social Media Marketing and Word of Mouth on Marketing Promotion with Brand Image as a Mediating Variable at Flamboyan MSMEs in Gorontalo Darman Darman; Aulia Abdul Rahman; Irfan Akadji
West Science Interdisciplinary Studies Vol. 4 No. 06 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i06.2929

Abstract

This study aims to analyze the influence of Social Media Marketing and Word of Mouth on Marketing Promotion with Brand Image as a mediating variable in Flamboyan Gorontalo MSMEs. This study is motivated by the importance of utilizing social media and word of mouth communication in increasing the effectiveness of MSME marketing promotion amidst increasingly competitive business competition. The research method used is a quantitative approach with a survey technique. Data were obtained by distributing questionnaires to consumers who have purchased Flamboyan Gorontalo MSME products. The sampling technique used was accidental sampling. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through the SmartPLS application. The results of the study indicate that Brand Image has a positive and significant effect on Marketing Promotion. Word of Mouth has a positive and significant effect on Brand Image. Conversely, Social Media Marketing has no significant effect on Brand Image or Marketing Promotion. In addition, Word of Mouth also has no significant effect on Marketing Promotion. The results of the indirect effect test indicate that Brand Image is unable to mediate the effect of Social Media Marketing on Marketing Promotion or the effect of Word of Mouth on Marketing Promotion. The research findings indicate that the success of marketing promotions in the Flamboyan Gorontalo MSME is more determined by the strength of its brand image than by social media marketing activities and direct word-of-mouth communication. This research contributes to the development of digital marketing and brand management literature, and provides input for MSMEs in designing marketing strategies that focus on strengthening brand image to increase the effectiveness of marketing promotions and business competitiveness.
The Effect of Social Media Marketing and Word of Mouth on Marketing Promotion with Brand Image as a Mediating Variable at Flamboyan MSMEs in Gorontalo Darman Darman; Aulia Abdul Rahman; Irfan Akadji
West Science Interdisciplinary Studies Vol. 4 No. 06 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i06.2929

Abstract

This study aims to analyze the influence of Social Media Marketing and Word of Mouth on Marketing Promotion with Brand Image as a mediating variable in Flamboyan Gorontalo MSMEs. This study is motivated by the importance of utilizing social media and word of mouth communication in increasing the effectiveness of MSME marketing promotion amidst increasingly competitive business competition. The research method used is a quantitative approach with a survey technique. Data were obtained by distributing questionnaires to consumers who have purchased Flamboyan Gorontalo MSME products. The sampling technique used was accidental sampling. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through the SmartPLS application. The results of the study indicate that Brand Image has a positive and significant effect on Marketing Promotion. Word of Mouth has a positive and significant effect on Brand Image. Conversely, Social Media Marketing has no significant effect on Brand Image or Marketing Promotion. In addition, Word of Mouth also has no significant effect on Marketing Promotion. The results of the indirect effect test indicate that Brand Image is unable to mediate the effect of Social Media Marketing on Marketing Promotion or the effect of Word of Mouth on Marketing Promotion. The research findings indicate that the success of marketing promotions in the Flamboyan Gorontalo MSME is more determined by the strength of its brand image than by social media marketing activities and direct word-of-mouth communication. This research contributes to the development of digital marketing and brand management literature, and provides input for MSMEs in designing marketing strategies that focus on strengthening brand image to increase the effectiveness of marketing promotions and business competitiveness.
THE INFLUENCE OF ENVIRONMENT AND WORK ENTHUSIASM ON EMPLOYEE DISCIPLINE AT THE BONEPANTAI SUBDISTRICT OFFICE, BONE BOLANGO REGENCY Meyskeh Yusuf; Darman; Irfan Akadji
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.1525

Abstract

This study aims (1) to examine the influence of the work environment on employee discipline, (2) to examine the influence of work enthusiasm on employee discipline, and (3) to examine the influence of the work environment and work enthusiasm on employee discipline. The method in this research uses a quantitative approach. The population consists of 30 people. The sampling technique uses census sampling,, with a total of 30 individuals. Data collection was conducted through observation and questionnaires. Data analysis was performed using validity and reliability tests, normality tests, multiple linear regression, and t- and F-tests. The results of the study showed that the work environment variable (X1) had a calculated t-value > the t-table value (3.347 > 2.051), with a significance value of 0.002 <0.05. The work spirit variable (X2) yielded a calculated t-value > the t-table value (3.780 > 2.051), with a significance value of 0.001 < 0.05. The work environment (X1) and work spirit (X2) variables on work discipline (Y) yielded a calculated F-value greater than the F- table value (15.095 > 3.35), with a significance value less than 0.05 (0.000 < 0.05).
Co-Authors Afifah Farhanah Akadji Ahmad Farhan Mardani Jusuf Aulia Abdul Rahman DARMAN Farlian B Ma&#039;u Ghoriqna Fibachril Wahdah Maman Musa Marsanda Hatiku Meyskeh Yusuf Nirva Agrianti Rini Angriani syamsinah syamsinah