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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Abdi Masyarakat Indonesia Prosperity: Journal of Society and Empowerment Jurnal Visi Komunikasi Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Komunikasi Global Mediator: Jurnal Komunikasi Inovasi Jurnal Pengabdian Masyarakat (IJPM) Jurnal Audiens
Kurniawan Prasetyo
Universitas Mercu Buana
Religion Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Virtual identity in the use of Tiktok for youth in Jakarta, Indonesia Mahmudah, Siti Muslichatul; Rahayu, Muthia; Prasetyo, Kurniawan
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3916

Abstract

In this digital era, the use of social media has grown very rapidly. The use of TikTok social media among teenagers is considered as a place where they can find their identity, so the presence of TikTok is a very interesting phenomenon among teenagers. This study aims to determine the identity of the use of virtual tiktok in adolescents in the Jakarta. This research method is descriptive with a qualitative approach by interviewing adolescent informants (15-24 years) in the Jakarta who actively use Tik Tok social media as a primary data collection technique and also conduct literature and documentation studies as secondary data. In the results of the study, social media users, especially teenagers who use TikTok can control various aspects of themselves that they want to be displayed in digital public spaces. There are several teenagers who fall into the real-life identity type and some for pseudonymity (real identity begins to blur and even fake), none of them have fully become anonymized in this study because each content they create is often held by themselves and things they enter into. It's also an identity because with their faces people will recognize them and it doesn't really matter to them if there are other teenagers who choose to become different (anonymity).
Content Analysis of Online News Portal Coverage of Covid-19 Vactination Issues in Indonesia Prasetyo, Kurniawan; Ajitrisna, Heribertus Elingga
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 2 (2023): December 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i2.762

Abstract

Online news portal is the substantial sources of information for the public, especially regarding the COVID-19 vaccination. Reviewing emerging themes and content on online news portals can provide insight for policymakers and stakeholders to interpret the diversity of information flows. The purpose of this study is to describe the tendency of presenting news and the objectivity of reporting on the online news portal kompas.com regarding the issue of covid-19 vaccination in Indonesia. This study uses the concept of objectivity which is divided into two dimensions, namely the factual dimension and the impartial dimension. The factual dimension contains sub-dimensions of truth, informative, and relevance. The impartiality dimension consists of balance and neutrality sub-dimensions. This research uses quantitative content analysis method. The population in this study is news text articles on news portal Kompas.com from January 1 to March 31, 2021 as many as 1,961 news, with a margin of error of 8%, obtained a sample of 145 news. Based on the research results, Kompas.com presents news in hard news format using short paragraphs. In relation to the COVID-19 vaccination, Kompas.com presents a lot of news related to the implementation of the COVID-19 vaccination with the government (both central and regional) as the main resource person. Regarding objectivity, there is a clear effort from Kompas.com in producing objective news that already looks good, but the standard of objectivity must be further improved.
More Than Marketing: Inclusive Content and Customer Engagement in Disability-Oriented MSMEs on Instagram Prasetyo, Kurniawan; Bate, Andi Pajolloi; Iqbal, Muhamad
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7491

Abstract

This study investigates the role of inclusive content in enhancing customer engagement for disability-oriented MSMEs in Indonesia, using @sunyicoffee on Instagram as a case study. Despite the growing demand for inclusive marketing, little quantitative evidence exists on its impact, especially in non-Western contexts. Adopting a cross-sectional quantitative survey design, the study collected data from 400 Instagram followers and analyzed it using simple regression to measure inclusive content dimensions and customer engagement indicators. The results revealed that inclusive content significantly influences five engagement dimensions: enthusiasm, attention, absorption, interaction, and identification. Key mechanisms include emotional resonance, authentic representation, inclusive language, accessible design, and shared values. The findings validate inclusive communication as a relational, not just representational, strategy, highlighting its capacity to convert audiences into community participants. This research offers theoretical implications by positioning inclusive content as a driver of relational engagement and practical insights for MSMEs aiming to build a sustainable digital community. Future research is encouraged to explore cross-platform applications and expand to broader cultural contexts.
Scale Up BUMDes Through Digitalization and Network Development at BUMDes in Lumintu, Mojorembun, Blora District Nur Fitri, Alifa; Rahmi, Amelia; Hilmi, Mustofa; Diyana, Dinunah; Prasetyo, Kurniawan
Prosperity: Journal of Society and Empowerment Vol. 5 No. 2 (2025): December
Publisher : Universitas Islam Negeri Walisongo Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/prosperity.v5i2.20579

Abstract

This study aims to assess the impact of the Asset-Based Community-Driven Development (ABCD) approach on the development of Village-Owned Enterprises/Badan Usaha Milik Desa (BUMDes) in Lumintu Village, Mojorembun Village, Blora District. The scope of the research includes aspects of organisational management, product digitalization, network development, and public relations. The method used was descriptive qualitative. Data collection techniques used interviews, observation, and documentation. The assistance was conducted through product digitalization training, company profile video creation, and social media optimisation, which proved to expand the market reach and improve the operational effectiveness of BUMDes. The results show that digital transformation and strengthening the organisational structure can improve business competitiveness and strengthen strategic networks with the government and neighbouring companies. These findings provide important empirical evidence on the effectiveness of an asset-based approach in empowering rural communities economically. This study also confirms the urgency of digitalization for microenterprise development in rural areas. Recommendations for future research include a quantitative impact analysis of digitization with a broader scope and an exploration of more effective networking strategies. These will support the development of a sustainable rural empowerment model.
Co-Authors Ajitrisna, Heribertus Elingga Amelia Rahmi Andi Pajolloi Bate Diyana, Dinunah Eka Perwitasari Fauzi ENDRI ENDRI Meilandri, Rio Muhamad Iqbal Mustofa Hilmi Nur Fitri, Alifa Rahayu, Muthia Siti Muslichatul Mahmudah Yuni Tresnawati