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All Journal Jurnal InterAct Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Komunikasi Jurnal ASPIKOM Ranah: Jurnal Kajian Bahasa MITRA: Jurnal Pemberdayaan Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Magistra Andalusia : Jurnal Ilmu Sastra Journal of Information Systems and Informatics Jurnal InterAct Jurnal Komunikasi Global Journal of Indonesia Marketing Association Komunikatif : Jurnal Ilmiah Komunikasi
Kartikawangi, Dorien
Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Social Media Management System for Educational Promotion Singgalen, Yerik Afrianto; Kartikawangi, Dorien; Winayu, Birgitta Narindri Rara
Journal of Information System and Informatics Vol 7 No 1 (2025): March
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v7i1.1052

Abstract

Educational institutions, particularly tourism study programs, face significant challenges in managing fragmented and inefficient social media promotion strategies that hinder student recruitment and weaken institutional visibility. These problems arise from inconsistent content delivery, lack of stakeholder coordination, and limited performance monitoring and analytics capacity. To address these challenges, this research employs the Rapid Application Development (RAD) methodology through four stages: Requirements Planning, User Design, Construction, and Cutover. The requirement planning phase involved gathering aspirations from all stakeholders within the study program to ensure alignment in designing creative and effective promotional content. The resulting system integrates automated content workflows, scheduling algorithms, demographic-based audience targeting, and real-time performance analytics. The findings indicate substantial improvements in resource efficiency, precision of outreach, enrollment conversion rates, and institutional branding consistency. This research provides a comprehensive framework for transforming academic promotional practices through digital system integration, specifically tailored to the operational needs of educational institutions.
Pengaruh Gamification Terhadap Brand Engagement dengan E-satisfaction sebagai Variabel Mediator Stella Setiawan; Dorien Kartikawangi
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 11 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v11i1.3866

Abstract

Seiring berkembangnya teknologi, pengimplementasian gamification, yaitu membawa elemen permainan dalam berbagai bidang sudah banyak dilakukan, termasuk dalam e-commerce atau perdagangan elektronik. Pengimplementasian gamification dilakukan dengan berbagai tujuan, seperti membuat konsumen terlibat secara aktif dengan suatu brand. Penelitian ini dilakukan pada implementasi gamification Shopee Tanam dalam aplikasi Shopee Indonesia untuk melihat apakah terdapat pengaruh gamification terhadap brand engagement. Konsep yang digunakan adalah gamification dengan dimensi entertainment, interaction, dan novelty; e-satisfaction terkait convenience, customisation, information, dan communication; dan brand engagement yang mencakup emosi, kognitif, dan sosial. Penelitian ini menggunakan metode kuantitatif dan memperoleh data melalui survei. Hasil penelitian yang diperoleh menunjukkan bahwa implementasi gamification Shopee Tanam dapat mempengaruhi brand engagement Shopee secara langsung tanpa dimediasi oleh e-satisfaction terhadap Shopee Tanam. Namun, dengan dimediasi oleh e-satisfaction, implementasi gamification Shopee Tanam memiliki pengaruh yang lebih besar terhadap brand engagement.
Digital Mapping of Fermented Foods for the Advancement of Gastronomy Tourism in Indonesia Singgalen, Yerik Afrianto; Kartikawangi, Dorien; Winayu, Birgitta Narindri Rara
Journal of Information System and Informatics Vol 7 No 2 (2025): June
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v7i2.1055

Abstract

This research introduces a pioneering digital mapping framework for Indonesian fermented foods that integrates geospatial technologies with traditional gastronomic knowledge systems. Employing Rapid Application Development methodology on the Oracle APEX platform, the study establishes a comprehensive documentation infrastructure capturing the geographical distribution, production methodologies, and cultural significance of diverse fermentation practices across Indonesia's archipelagic landscape. The resulting prototype offers multifunctional capabilities through an intuitive interface design that serves preservation imperatives and tourism development objectives. Findings demonstrate that systematic digital documentation of fermented food traditions creates measurable economic opportunities through enhanced destination competitiveness, specialized culinary tourism routes, and improved market visibility for artisanal producers. The community-driven documentation protocols position local knowledge-holders as primary content contributors, while the system architecture establishes essential connections between geographical contexts and traditional fermentation techniques. This research addresses critical documentation gaps while establishing standardized protocols applicable beyond Indonesia to other regions with significant fermentation heritage. The digital mapping system ultimately functions as both a cultural preservation mechanism and a strategic asset for sustainable gastronomy tourism development, offering a replicable model for transforming endangered culinary knowledge into economically viable digital assets that benefit traditional food-producing communities.
Co-Authors Adam , Evants Adam, Evants Amsal Salomo Amsal Salomo Anggraini, Raissa Syifa Chyntia Novy Girsang Clara R.P Ajisuksmo Emanuel D.E. Paramitha Evants Adam Ferdinand Adi H. Pand, Regina Pinasthika Kamelia Steffi Katharina Endrianti Sukamto Lidwina F.N. Sunjaya Mohammad Reza Prasetya Murniati Agustian Mutiara Annisa Fathma Rayini Dahesihsari Regina Pinasthika H. P Stella Setiawan Tjhintia, Veronica Virginia C. Johan Winayu, Birgitta Narindri Rara Yerik Afrianto Singgalen