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All Journal Jurnal InterAct Agregat: Jurnal Ekonomi dan Bisnis IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Jurnal Ekonomika Dan Bisnis Jurnal Pendidikan Indonesia (Japendi) Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi Bisnis Antartika JIFA (Journal of Islamic Finance and Accounting)
Sari, Bida
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Utilization of Media Advertising of Giant Supermarket as an Information Source Erna Mariana Susilowardhani; Bida Sari
Jurnal InterAct Vol 4, No 2 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.254 KB) | DOI: 10.36388/ia.v4i2.765

Abstract

The increasing number of supermarkets in the capital city of Jakarta, causing supermarkets have been competing to attract consumers. They make a variety of media advertising. One is Giant Supermarket. But, the consumers differ in the way of getting information as a reference from the media advertising of Giant Supermarket. Therefore, in this study, researchers want to know the consumers experience in utilization of media advertising which is made by Giant Supermarket as a source of information for them. This study use the concepts of marketing communications. Some of the concepts are the concept of promotion, promotional mix, advertising, media advertising: above the line and below the line. Researchers use a qualitative-descriptive approach. Researchers use a type of primary data and secondary data. For primary data, researchers conduct observation and in-depth interviews to a number of informants. For secondary data, researchers conduct a literature review and documentation. Researchers use an authenticity as a technique of data validity. The results obtained, that among consumers, they utilize different of media advertising as a source of information for them. They were relying on information from the catalog, banners, or advertising in newspapers. Each medium has less and also more benefits according to the informants. Things to be noted by the Giant Supermarket is related to the availability of the product being promoted between the products are listed in media advertising and the products are existed in Giant Supermarket itself.
CONSUMERS’ COMMENTS ON ONLINESHOP: DISRUPTION OR JUST CANDID COMMENTS? Erna Mariana Susilowardhani; Bida Sari
Jurnal InterAct Vol 6, No 2 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.523 KB) | DOI: 10.36388/ia.v6i2.1257

Abstract

Online shop is an Internet-based business, which is increasing in Indonesia, such as Lazada, Zalora, Tokopedia, Elevenia, Bukalapak, and so on. They attempt to provide maximum service, especially related with security transactions and interesting promotion to capture consumers as much as possible. In an online shop business, usually C to C business, where online shop serves as an intermediary party between merchants with consumers. This can be the weakness because quality of products and services depend on retailers, not the online shop itself, but the responsibility is imposed to the retailers. In this case, numerous comments are given by the consumers who made purchases. Not only positive comments, but also negative ones. The comments typically are on the quality and condition of item, condition of packaging, delivery time, and so on. In this study, researchers looked at the experiences from the consumers of online shops, who tend to respond to comments of other consumers who bought the goods. This research used the concept of e-commerce, and consumer behavior. To deepen understand the experience of consumers, researchers conducted in-depth interviews as the primary data. The informants are consumers who usually purchase through online shops. Authenticity and triangulation of method are used as data validity technique. The results stated that informants pay attention with the comments from previous buyers. They also noticed whether the goods are a favorite (many buyers) or not, including the number of followers (if sold via Instagram), and star sign. If the online shop and sellers’ partners ignore such comments, it will be a disruption for themselves. These findings provide input to online shops to realize the importance of comments from consumers and increase better services, including coaching to the retail merchant partners.
Co-Authors Adita, Azkiya Shafa Alam , Ilham Kudratul Alberto Parlinggoman Marbun, Mark Andhara, Nuurul Shadrina Andriany, Vivi Aria, Aulia Rafadila Arista Sari Muslim, Rachel Athira, Hasna Ayu Azalia, Nayla Belo, Sonia Christianti, Gaby Mangihut Deomega, Fransisca Regina Dipa, Alfian Dwi Yanty, Cindy Effendi , Joni Erna Mariana Susilowardhani Erna Mariana Susilowardhani Fajriani, Salsabila Gusmao Piedade, Nolania Cristy Irianis, Yan Lely Indriaty Lumbanbatu, Laura Melia Sari M. Sasmita, Endang Maghfira Mahanani, Estu Mahardika TB, Dewa Ngakan Ketut Aditya Meidiastri, Nadhira Muhammad Zacky Mubarok Mustar, Febriyan Nugroho, Iman Nurrasyad, Raka Aji Nursina Nursina, Nursina Oktaviano L, Gili Artha Panjaitan, Rosianna Clara Rahayu, Maryati Ramadhon, Satrio Cahyo Ribeiro, Gloria Rufial , Rufial Salsabila, Thalita Dera Sarpan, Sarpan Shabina, Azizah Tilman, Lerrya Utami, Nastiti Edi Wanialisa, Mery Wulandari, Rifka