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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Media Akuntansi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Journal Research of Social Science, Economics, and Management
Margaretha Prihatiningsih
Universitas Pignatelli Triputra
Economics, Econometrics & Finance Environmental Science Social Sciences Other

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The Training on the Use of E-Cashier Application for MSMEs of Eltha Kartasura Market Snacks Dewi Kartikasari; Maria Rosa Kumala Dewi; Leonardo Gilang Indra Nugraha; Margaretha Prihatiningsih; Evi Dewi Kusumawati; Alfa Santoso Budiwidjojo Putra
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 6, No 3 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v6i3.10207

Abstract

This Community Service activity aims to develop the knowledge and skills of Micro, Small and Medium Enterprises (MSMEs) Jajan Pasar Eltha Kartasura through e-cashier training. This service partner is one of the MSME players in Kartasura who is engaged in the culinary field. The method used in the implementation of this community service is Participatory Action Research (PAR). The implementation of these activities starts from the diagnosis stage, namely the identification of the main problems that the research subjects have and want to solve or change. The next stage is action planning identified that researchers and practitioners or other stakeholders of the research topic work together to systematically develop steps to overcome the problems that arise. The next stage is taking action with e-cashier training to increase knowledge in expediting the process of buying and selling goods aims to make it easier to record sales transactions. Furthermore, direct evaluation is carried out to find out that the solution provided can solve the problems that occur. The final stage is to identify learning by handing over 1 set of e-cashier application equipment that can assist in making sales transaction notes through the smart cashier application. After the training and mentoring, there was an increase in the knowledge and skills of MSME players in the Eltha Kartasura Market about the importance of making notes using the e-cashier application so that there is no tearing of notes. This can be seen from the comparison before and after using the e-cashier application directly. After using the E-cashier application, it can make it easier for MSME actors to make financial records. In terms of knowledge, MSME actors increase knowledge in financial management. In terms of skills, all buying and selling transactions are recorded properly, making it easier to count incoming and outgoing goods. The results obtained after the community service implementation increased turnover by 5%, which amounted to Rp3,150,000 and production capacity increased by 5% to 420 pcs.
GENERATION Z PERCEPTIONS AND THE INVESTMENT FEASIBILITY OF BATIK MSMES: EVIDENCE FROM THE CAPITAL ASSET PRICING MODEL Margaretha Prihatiningsih; Yusup Hari Subagya; Raymond Gunanta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 3 (2026): IJEBAR: Vol. 10, Issue 3, September 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i3.20479

Abstract

This study investigates the influence of Generation Z perceptions on the investment feasibility of Esti Dina Collection Batik MSMEs using the Capital Asset Pricing Model (CAPM). A quantitative explanatory approach was employed with data collected from Generation Z university students through a structured questionnaire. Data were analyzed using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that student perceptions positively influence income improvement and the application of CAPM in evaluating MSME investments. Income improvement also mediates the relationship between investor perceptions and CAPM adoption. These findings suggest that investment decisions among Generation Z are driven not only by expected returns but also by economic expectations and business sustainability considerations. The study contributes to behavioral finance literature by integrating psychological and financial perspectives in evaluating investment opportunities within cultural-based MSMEs. Keywords: Generation Z, CAPM, MSMEs, Investment Feasibility, Behavioral Finance, Batik Industry.
Co-Authors Alfa Santoso Budiwidjojo Putra Darmanto Darmanto Dewi Kartikasari Evi Dewi Kusumawati Felix Ikko Intan Paska Kuntono Kuntono Leonardo Gilang Indra Nugraha Maria Rosa Kumala Dewi Raymond Gunanta Sibarani, Elisabeth Fransiska Titik Dwiyani Vitalis Ari Widiyaningsih Vitalis Ari Winidyaningsih Yusup Hari Subagya YUSUP HARI SUBAGYA Yusup Hari Subagyo Yusup Hari Subagyo