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All Journal Jurnal Semesta Ilmu Manajemen dan Ekonomi
Bambang
Universitas Syiah Kuala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Sales Promotion on Purchasing Decisions At Mini Markets in The Gayo Lues District Community Bambang
Jurnal Semesta Ilmu Manajemen dan Ekonomi Vol. 1 No. 4 (2025): Edisi Juni
Publisher : PT PUSTAKA CENDEKIA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/j-sime.v1i4.290

Abstract

This study aims to analyze the influence of promotion on purchasing decisions in choosing a place to eat in Makmur Swalayan Blangkejeren, both partially and simultaneously. Using an associative method, this study involved 100 respondents as a sample, and data were collected through questionnaires. The analysis technique used is multiple linear regression. The results of the study show that promotion has a positive and significant influence on purchase decisions. Simultaneously, promotions have a positive and significant effect on customer decisions, as shown by the value of Fcal 41.433 greater than Ftable 3.94
Co-Authors Adhy Firdaus Gamar Al Haddar Soussou Raharimalala Yenik Pujowati