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All Journal The International Conference on Education, Social Sciences and Technology (ICESST) Journal of Managerial Sciences and Studies
Enny Istanti
University Bhayangkara Surabaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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The Aftermath of Some Variables Toward Consumer Preferences of Isotonic Drinking in Surabaya Achmad Daengs GS; Enny Istanti; Indriana Kristiawati; Rina Dewi; Diana Zuhro; Retno Susanti
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 2 No. 2 (2023): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v2i2.339

Abstract

Drinking in packaging business still has appeal for entrepreneurs, it is same as in the market, and the selling of drinks is no death business. Drinking business is promising the prat profits, because it has a large market as well, especially for a country with a population of -ccroximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking vcrrket has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its share of USD 2.9 to 3.4 billion in 2009 and continued to rise from previous years. Mizone has ranked first in three of the Top Brand Index began in 2008 to 2010 with Pocari Sweat as the competitors. The purpose of this study is to determine the effect of (I) consumer attitudes to the advertising toward consumer attitudes to the brands, (2) consumer attitudes to the advertising toward brand image, (3) consumer attitudes towards consumer preferences, (4) brand image toward consumer preferences; (5) consumer attitudes on the brand toward brand image. The population in this study is that consumers who buy and consume Mizone, with the characteristics are minimum in high school on education and domiciled in Surabaya. The sampling technique is using accidental sampling. The analysis techniques are using Structural Equation Model (SEM) with support of AMOS 15.0 program, based on the results it was obtained that there are effect of consumer attitudes on advertising toward consumer attitude on advertising toward brands image; there are effect of consumer attitudes on advertising towards brand image; there are effect of brand images towards consumer preferences; there are effect of brand image on consumer preferences; there are effect of consumer attitudes on brand toward brand image.
THE INFLUENCE OF MOTIVATION AND WORK ENVIRONMENT ON THE PERFORMANCE OF NAFISA PRODUCTION EMPLOYEES IN SURABAYA Erni Hariyanie; Achmad Daengs GS; Rina Dewi; Bambang Karnain; Sugiharto; Enny Istanti
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.31

Abstract

This research was motivated by a decline in performance at Nafisa Production in Surabaya. Because Human Resources are central figures in organizations and companies. In order for management activities to run well, the company must have employees who are knowledgeable and highly skilled and strive to manage the company as optimally as possible so that employee performance increases. The more employees have high performance, the company's overall productivity will increase so that the company will be able to survive in global competition. The purpose of this research is to determine the influence of motivation and work environment on employee performance.Using the questionnaire method by distributing questionnaires to 35 Nafisa Production employee respondents in Surabaya. Based on data analysis and simultaneous hypothesis testing in this research, it can be seen that motivation (X1) and work environment (X2) simultaneously influence employee performance (Y), this can be proven by the calculated F value (23.380) > F table (2.034 ). Meanwhile, the R multiple value of 0.771 shows that the closeness of the relationship between the independent variable and the dependent variable is 77.10%. Meanwhile, the coefficient of multiple determination is 0.594, which means that all independent variables can explain employee performance (Y) by 59.40%. Partially, motivation influences the performance of Nafisa Production employees, this can be seen from the calculated t value, which is greater than motivation (X1) of 2.918 compared to the work environment variable which is only 2.918. Thus it is concluded that motivation and work environment have a significant influence on the performance of NAFISA Production Surabaya employees.
Application of the Activity Based Costing Calculation Method in Determining the Cost of Production PT. Sakura Makmur Wijaya in the city of Surabaya Darul Asmawan; Achmad Daengs GS; Enny Istanti; Rina Dewi; Diana Zuhro
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.32

Abstract

The research carried out by this researcher was a qualitative descriptive study by obtaining data through documentation, literature study, observation and interviews. This research aims to compare whether determining the cost of production using the Activity-Based Costing method is more appropriate than using the traditional method at PT. Sakura Makmur Wijaya. Researchers took samples of products produced by the company, namely gondola shelves, bookshelves and warehouse shelves in 2016. Calculating the cost of production using traditional methods which are currently still carried out by the company, the results for gondola shelves were IDR. 10,329,489,695.58, bookshelf Rp. 3,448,701,959.66, and warehouse shelves amounting to Rp. 1,290,430,635.75. Meanwhile, using the Activity Based Costing method, the results obtained for Gondola Shelves were IDR 10,322,044,996.50, for Bookshelves IDR 3,444,432,305.13, and for Warehouse Shelves IDR. 1,302,144,989.37. The results of the research show that calculating the cost of goods manufactured using the Activity Based Costing System when compared with the traditional system calculation gives lower results for Gondola Shelf and Bookcase products, except for Warehouse Shelves. Differences occur due to overhead rates being charged for each product. In the traditional system, the costs for each product are only charged to one cost driver, namely the product units produced. Meanwhile, in the Activity-Based Costing System method, factory overhead costs for each product are charged to many cost drivers, so that the Activity Based Costing System is able to track the costs incurred by product types precisely based on the consumption of each activity required and can be used as an alternative by company in allocating its costs.
IMPACT OF PROVIDING COMPENSATION ON EMPLOYEE PERFORMANCE (Case Study at PT. Griya Mapan Nusantara) Erna Handayan; Enny Istanti; Achmad Daengs GS; RM. Bramastyo Kusumo Negoro
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.61

Abstract

The involvement of people in a company in an organizational context is expected to play an active role in the successful achievement of multiple goals, both individual goals and organizational goals. Good organizational management is characterized by a sense of ownership of the people involved in it, and on the other hand, this involvement also needs to be balanced with comparable remuneration so that this will also lead to employee performance demands. The role of employees is seen as very important for the success of an organization in the sense that no matter how perfect an organization's plans are, if employees cannot carry out their duties with high enthusiasm, then an organization or company will not achieve the results desired by the company. Likewise, the importance of the role of compensation strategy will have a positive impact on the company because indirectly the compensation strategy itself is remuneration provided by the company to employees for the services they have provided to the company. Forms of compensation in the form of premiums, transport allowances and health benefits or other forms are financial and non-financial manifestations that must always be budgeted for by management. In a general understanding of the concept, compensation is everything that employees receive as compensation for what they contribute. Compensation issues are interrelated with internal consistency and external consistency where internal compensation is related to the concept of relative salaries within the organization and external consistency is related to the relative level of salary structures that apply outside the organization. The balance between internal consistency and external consistency is considered very important to ensure that employees feel satisfied and remain motivated and effective for the organization as a whole.
THE IMPACT OF BRAND IMAGE AND SELF-CONCEPT ON MOBILE PHONE PURCHASE DECISION I Gede Wiyasa; Arys Prada; Enny Istanti; Achmad Daengs GS
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.74

Abstract

This research is motivated by the rapid development of technology, which has led to the emergence of various new products, particularly in the mobile phone category, intensifying market competition. Mobile phones have become essential items in daily life, making it increasingly difficult for mobile phone brands to stand out. As a result, companies strive to attract consumers by leveraging product features. The aim of this study is to determine the effect of brand image and self-concept on purchasing decisions. Data was collected using a questionnaire with purposive sampling technique on 89 respondents who use mobile phones. The population consists of male and female students at Universitas 45 Surabaya. The independent variables in this study are brand image, self-concept, and purchase decision. Hypothesis testing using multiple regression analysis shows that both independent variables significantly influence the dependent variable (purchase decision). The R-value of 0.718 indicates a strong relationship, close to 1, and the coefficient of determination (R²) is 0.515.
Co-Authors Achmad Daengs GS Arys Prada Bambang Karnain Darul Asmawan Diana Zuhro Diana Zuhro Erna Handayan Erni Hariyanie GS , Achmad Daengs I Gede Wiyasa Kristiawati, Indriana Retno Susanti Rina Dewi Rina Dewi RM. Bramastyo Kusumo Negoro Sugiharto