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THE EFFECT OF SERVICE QUALITY AND PATIENT SATISFACTION ON PATIENT LOYALTY MEDIATED BY PATIENT TRUST AT RUMAH INDONESIA SEHAT (RIS) HOSPITAL Fenny Kristinawati; Wani Devita Gunardi; Fushen
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 2 No. 4 (2023): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v2i4.630

Abstract

The increasing number of hospitals and the development of health industry have resulted in competition between healthcare providers. In facing the inevitable competition in the health industry, healthcare providers are required to adjust and evolve to achieve higher standards. Things that can be done to face the demands of this market is improving the quality and patient satisfaction. The goal is to increase patient trust and loyalty. This research aims to determine the effect of service quality and patient satisfaction on patient loyalty mediated by patient trust at Rumah Indonesia Sehat (RIS) Hospital. There were 67 samples in this study. The data used in this study is a type of quantitative data obtained from filling out questionnaires by selected respondents through a simple random sampling method. The analysis method used in this study is the Structural Equation Model (SEM) using the SmartPLS program. The result of this study shows that there is a significant effect of service quality and patient satisfaction on patient loyalty with patient trust as an intervening variable.
THE IMPACT OF PATIENT SATISFACTION ON PATIENT LOYALTY WITH THE MEDIATING EFFECT OF HOSPITAL IMAGE AT UKRIDA HOSPITAL Reni Oktavina; Soegeng Wahyoedi; Wani Devita Gunardi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1062

Abstract

The rapid advancement of technology and information has encouraged public organizations to develop innovative products and services that can meet the needs and desires of customers. Customers are thus pleased with the services they receive. Image and patient satisfaction are critical factors in influencing true loyalty in order to reuse and recommend to others. Data collected through questionnaires was analyzed using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) software. The 100 participants in this study were outpatients who visited Ukrida Hospital more than once. According to the findings of the study, the direct effect of hospital image influences patient satisfaction and loyalty, whereas the indirect effect of hospital image can mediate patient satisfaction on patient loyalty. Ukrida Hospital desperately needs this to improve its image and increase patient satisfaction and loyalty.
HEALTH IS THE MOST ESSENTIAL THING IN SURVIVAL AND THE CHOICE IS DETERMINED BY EACH INDIVIDUAL Maitri Kalyani; Bernard T. Widjaja; Wani Devita Gunardi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1063

Abstract

The necessities of human life include shelter, clothing and food. If the needs have been met, then human life can be said to be prosperous, but nevertheless, the need for health is the most essential thing in continuing the process of life. However, a clinical facility that has an idle capacity of 140 people with only 21% of visits if left unchecked will worsen the clinic situation. The purpose of this study was to determine the magnitude of the influence of service quality and location of the Ahmad Yani Lanumad Clinic on the selection of clinics mediated by brand image at the Semarang Army Aviation Education Center. The method in this study used quantitative descriptive analysis, with 125 respondents. Data collection was carried out by distributing questionnaires face-to-face and analyzed with the Warps application and SmartPLS 4.0. Conclusions obtained in this study Service quality has a significant effect on clinic selection but not clinic location if not mediated by brand image .