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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Homes Journal: Hospital Management Studies Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Social And Economics Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam journal of social and economic research Journal of Ekonomics, Finance, and Management Studies
Wani Devita Gunardi
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Pengaruh Electronic Word of Mouth Instagram dan Kualitas Pelayanan Terhadap Minat Kunjungan Balik Pasien ke RSI Hasanah Muhammadiyah Mojokerto dengan Brand Image Sebagai Variabel Mediasi Feni Wahyuningsih; Wani Devita Gunardi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9171

Abstract

The world has developed rapidly in all aspects, one of which is in the field of technology. This affects the increase in electronic word-of-mouth (eWOM) which has a major impact on the interest in returning to a service. eWOM plays an important role in shaping patient perceptions of the quality of hospital services. Brand image also plays an important role, especially amidst the increasingly tight competition between government and private hospitals. This study aims to determine the influence of electronic word of mouth (eWOM) Instagram and service quality on patient return visit interest to RSI Hasanah Muhammadiyah Mojokerto with brand image as a mediating variable. The research sample was taken from 100 respondents of RSI Hasanah Muhammadiyah Mojokerto patients with an age range of 18-75 years. Data were obtained through questionnaires distributed randomly both online via google form, and offline using questionnaire sheets. The analysis technique used was SEM-PLS (Structural Equation Model-Partial Least Square) using SmartPLS software version 3.3.2. From the results of the analysis, it was obtained that eWOM did not have a significant effect on the intention to return where the p value was 0.096> 0.05, while service quality had a significant effect on the intention to return with a p value of 0.002 <0.05. eWOM did not have a significant effect on brand image where the p value was 0.582> 0.05, while service quality had a significant effect on brand image with a p value of 0.000 <0.05. The brand image variable itself did not have a significant effect on the intention to return patients (p value 0.076> 0.05). Brand image was also unable to mediate the influence of the two eWOM-instagram variables and service quality on the intention to return patients where the p values ​​were 0.636 and 0.124, respectively. The absence of a relationship between eWOM-IG and brand image on the interest in patient return visits is due to the fact that there are still respondents who are not active users of Instagram social media so they are less updated with the hospital profile updated via Instagram. This study found that service quality has a significant effect on brand image and patient return visit interest because it can be used as input for the hospital. The hospital also needs to further consider the use of Instagram social media in conducting promotions that are easily accessible to the community in their area so that they can be right on target in their use, such as by including Instagram links or IDs in various hospital promotional media.
Pengaruh Marketing Mix (Product, Place, Promotion, Price, People) Terhadap Minat Berkunjung Masyarakat ke Poli Anak Rumah Sakit Islam Hasanah Muhammadiyah Mojokerto Pestaria Sianipar; Wani Devita Gunardi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9340

Abstract

Good hospital service is crucial because patients' perceptions of service quality are formed during their visit to a healthcare institution. The marketing mix is the most visible (tangible) component of a company's marketing activities, making it crucial because companies must create attractive offers and consider appropriate distribution and promotion tactics. The purpose of this study was to examine the influence of the marketing mix (product, place, promotion, price, people) on public intention to visit the Children's Clinic at Hasanah Muhammadiyah Islamic Hospital, Mojokerto. The study sample was taken from 80 respondents at the Children's Clinic at Hasanah Muhammadiyah Islamic Hospital, Mojokerto. Data were obtained through questionnaires, and the analysis used was multiple linear regression. The results of the analysis obtained that: 1) The product variable (X1) partially has a significant effect on the interest of the community visiting the Children's Polyclinic of RSIH Muhammadiyah Mojokerto (0.026 < 0.05). 2) The location variable (X2) partially has a significant effect on the interest of the community visiting the Children's Polyclinic of RSIH Muhammadiyah Mojokerto (0.004 < 0.05). 3) The promotion variable (X3) partially has a significant effect on the interest of the community visiting the Children's Polyclinic of RSIH Muhammadiyah Mojokerto (0.006 < 0.05). 4) The price variable (X4) partially has a significant effect on the interest of the community visiting the Children's Polyclinic of RSIH Muhammadiyah Mojokerto (0.001 < 0.05). 5) The employee variable (X5) partially has a significant effect on the interest of the community visiting the Children's Polyclinic of RSIH Muhammadiyah Mojokerto (0.003 < 0.05). 5) The variables product (X1), place (X2), promotion (X3), price (X4), and people (X5) simultaneously significantly influence public interest in visiting the Pediatric Clinic of RSIH Muhammadiyah Mojokerto (0.000 < 0.05). To increase public interest in visiting, the hospital needs to pay attention to the marketing mix and demonstrate concern for patients in need of healthcare services, provide personalized attention to each individual, and remind patients of medical recommendations to follow. The hospital is expected to continue providing professional services to both BPJS patients and the general public so that the public maintains trust in the hospital's services.
Pelaksanaan Sistem Manajemen Kesehatan dan Keselamatan Kerja (SMK3) di RS An-Nissa Rejang Lebong Tahun 2024 Anggrainy Intan Kusuma Putri; Wani Devita Gunardi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9343

Abstract

                The Occupational Health and Safety Management System (SMK3) plays a vital role in ensuring the safety of both healthcare workers and patients within the high-risk environment of hospitals. This study aims to evaluate the implementation of SMK3 at An-Nissa Hospital in Rejang Lebong, covering key aspects such as policy, planning, organization, implementation, evaluation, and continuous improvement. A qualitative research approach with a phenomenological design was used to explore in depth the motivations, attitudes, perceptions, and values influencing SMK3 practices. Data were collected through triangulation techniques, including direct observation, in-depth interviews with key informants, and document analysis consisting of decrees, regulations, and photo evidence related to occupational health and safety activities. The findings indicate that while SMK3 implementation at An-Nissa Hospital is underway, it has not yet fully met the standards outlined in the Hospital Occupational Health and Safety Management Guidelines. Strengthened management commitment and regular evaluations are needed to improve system effectiveness. An optimal SMK3 implementation is expected to create a safe, healthy, and productive work environment for all hospital personnel.
Co-Authors Anggrainy Intan Kusuma Putri Budi Haryono Eka Desy Purnama Evriarti, Paulina Rosa Evy Herawati Feni Wahyuningsih Julianty Arisandi Nasution Margaretha Cecilia Mazirul Agung Santara Pestaria Sianipar Saparso Yanto Hindrawan