Garuda - Garba Rujukan Digital

Recent Trends in Social Media Marketing Strategy Wayan Sri Maitri; Suherlan Suherlan; Riyan Dwi Yulian Prakosos; Agus Dedi Subagja; Abu Muna Almaududi Ausat
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12517

The development of technology and the internet has changed the way companies interact with their consumers. Social media marketing has become one of the increasingly important aspects of a company's marketing strategy. This study aims to analyse the current trends in social media marketing strategies. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while viewing and recording data, and then using analytical techniques such as data reduction, visualisation, and inference to draw conclusions. The study arrived at the conclusion that current trends in social media marketing strategies include the use of video content, collaboration with influencers, the use of stories, the use of AR and VR technologies, content personalisation, UGC, audience engagement and responsiveness, the use of data and analytics, data management and privacy, and the ability to adapt to changing trends and user behaviour. Effective social media marketing strategies capitalise on these trends to expand reach, increase brand awareness and build strong relationships with audiences.

GAYA HIDUP, WORK-LIFE BALANCE, INTERNAL LOCUS OF CONTROL TERHADAP KINERJA MAHASISWA PEKERJA PART-TIME DI KOTA DENPASAR Wayan Sri Maitri
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.962

Penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup, work-life balance dan internal locus of control terhadap kinerja mahasiswa pekerja part-time di Kota Denpasar. Sampel penelitian ini terdiri dari mahasiswa pekerja part-time di Kota Denpasar sebanyak 84 orang. Pengumpulan data dengan penyebaran kuesioner yang menggunakan skala likert. Data tersebut diolah menggunakan metode analisis regresi linier berganda melalui SPSS 22. Hasil penelitian menunjukan bahwa variabel gaya hidup, work-life balance, dan internal locus of control terhadap kinerja memperoleh nilai F-hitung sebesar 31,310 dengan nilai signifikansi sebesar 0,000(

FOSTERING PRODUCTIVITY: THE INTERPLAY OF WORK-LIFE HARMONY AND SOCIAL SUPPORT IN GENERATION Z Sri Maitri, Wayan; Putra P, Komang Widhya Sedana
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 5 No. 1 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v5i1.166

The given study investigates the impact of work-life harmony on productivity among Generation Z employees and further discusses whether this relationship is moderated by social support. The general objectives of this research are to investigate the influence of work-life harmony on productivity and to examine the influence of social support on such a relationship. A quantitative approach was followed; hence, the data collected from 150 respondents in Bali Province were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that work-life harmony significantly enhances productivity, thereby confirming the first hypothesis. Furthermore, social support from family, friends, and colleagues also positively moderates both work-life harmony and productivity, thus confirming the second hypothesis. These findings bring to the fore the necessity of recognizing that both work-life harmony and social support are interlinked issues within an organizational setup. Alive to policies that allow flexibility in working and social environments that are supportive, better well-being and performance of the employees in Generation Z can be enabled. This study, therefore, provides important lessons that will be useful for human resource strategies seeking to navigate effectively the dynamic work landscape today.

From Waste To Wealth: Community Service For Sustainable Furniture Production komang Widhya Sedana Putra P; Wayan Sri Maitri
Jurnal Masyarakat Maritim Vol 8 No 2 (2024): Jurnal Masyarakat Maritim
Publisher : Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmm.v8i2.7282

The PKM activity was carried out in Dalung, Badung, Bali. It adopts the use of reclaimed wood in furniture production. The background of this activity is that UMKM (Micro, Small, and Medium Enterprises) face an obstacle in their efforts to manage the cost of production and increase product quality. High dependence on new wood raises production costs, and as a result, it confines profitability. The program was designed to enhance the operational skills of UMKM operators to process reclaimed wood efficiently for lower cost production and high-quality final products.Participatory approaches were applied, followed by technical training sessions and direct production assistance. The beneficiary activities included identification of problems within a specific context, practical training in techniques for processing reclaimed wood, and managerial skills that aim to improve efficiency in resource use. The activities involved three main stages: socialization and problem identification, technical training, and tutoring during the course of production.The results were fairly impressive: the reduction of production costs by 25-30% due to the use of reclaimed wood, improvement of technical skills of participants, and enhanced product quality to meet local consumer standards. The program promoted active involvement in the community as well, because the participants expressed great interest in the application of the techniques learned. The overall outcomes of PKM helped not only to empower local UMKM but also to train people in sustainable practices within the production of furniture. Therefore, it placed an emphasis on the use of local resources and on continuous training as a stimulus for grass-roots economic growth.

Inovasi Media Sosial dan Kelangsungan Usaha Mikro, Kecil, dan Menengah: Peran Kritis Literasi Digital Maitri, Wayan Sri; Putra P, Komang Widhya Sedana; Laksmi P, Kadek Wulandari; Sukarnasih, Desak Made
Efektor Vol 11 No 2 (2024): Efektor Vol.11 No.2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v11i2.23745

The purpose of this study is to analyze the effects of social media innovation on the business sustainability of MSMEs, taking digital literacy as a moderating variable. This research was conducted in Bali Province using a quantitative approach with data sources sampled from owners of MSMEs. A structured questionnaire was used. The data analysis used PLS-SEM, a technique of robust statistics that is appropriate for studying a complex relationship between variables. The research findings indicated that social media innovation significantly contributed to the sustainability of businesses within the MSME sector. It means that when MSMEs adopt and implement innovative social media strategies effectively, it leads to their overall sustainability and hence improves business outcomes. In fact, it was established in this study that the relationship can be moderated by digital literacy, meaning that MSMEs with higher levels of digital literacy are better positioned to leverage social media innovation for increased business sustainability. The results raise the need to incorporate social media innovation with digital literacy to promote sustainable practices among MSMEs. In doing this, businesses can keep up with the rapidly changing landscape of new technologies in ways that improve their competitive advantage. The paper, therefore, concludes with managerial implications: Owners of MSMEs need targeted training and resources to improve their digital literacy level so as to fully tap into the potential of social media innovations toward long-term sustainability.

Pemanfaatan Tanaman Obat Keluarga untuk Meningkatkan Kesehatan melalui Kegiatan Sosialisasi bagi Organisasi PKK di Dusun Pondok Purnawira Komang Widhya Sedana Putra P; Ni Komang Sri Berliana Dewi; Wayan Sri Maitri
Kolaborasi: Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Kolaborasi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Inspirasi El Burhani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56359/kolaborasi.v5i2.487

Introduction: Family Medicinal Plants (TOGA) serve as a natural solution for fulfilling family health needs. However, the knowledge and awareness of the PKK women regarding the benefits and cultivation of TOGA remain limited. Therefore, socialization and training are necessary to enhance their understanding and skills in utilizing TOGA effectively. Objective: This program aims to improve the knowledge and skills of PKK women in Dusun Pondok Purnawira in cultivating and utilizing TOGA as an alternative for family health maintenance and exploring its economic potential. Method: The activities were conducted through socialization and hands-on practice in the form of an interactive seminar. Participants were introduced to various types of TOGA, their benefits, and simple cultivation techniques using eco-friendly planting media. Educational materials were also shared via the PKK WhatsApp group to minimize paper waste and ensure easy access to information. Result: After the program, participants demonstrated increased knowledge about the benefits and cultivation of TOGA. They began implementing planting practices using recycled materials as planting media. Additionally, discussions emerged on utilizing TOGA not only for health purposes but also as an economic opportunity and home beautification. Conclusion: This program successfully enhanced the awareness and skills of PKK women in cultivating and utilizing TOGA. With accessible information and practical training, participants became more independent in meeting their family’s health needs while exploring the potential of TOGA as a business opportunity. The program's sustainability can be supported through follow-up training and the use of digital platforms for continuous education.

Artificial Intelligence as a Driver of Innovation and Sustainability in Digital Business: The Moderating Effect of Financial Management Sri Maitri, Wayan; Widhya Sedana Putra P, Komang; Lasmi, Ni Wayan
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 22, No 2 (2025): June 2025
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v22i2.35780

Artificial intelligence has emerged as one of the key drivers of innovation and sustainability in digital businesses. This study explores the impact of AI adoption on innovation and digital business sustainability in Indonesia, along with the moderating role of financial management in this relationship. The research uses Partial Least Squares-Structural Equation Modeling (PLS-SEM) with a purposive sample of owners and managers of digital businesses in Denpasar, Bali. Data were collected through structured questionnaires, then analyzed using SmartPLS 4.0. The findings indicated that AI adoption significantly enhanced innovation and digital business sustainability. Furthermore, financial management had a positive but relatively small moderating effect in enhancing the influence of AI on digital business sustainability. These results also signal that an appropriate AI investment strategy should be supported with relevant financial management in order to maximize all the benefits of AI. This study will be expected to provide a reference for digital business stakeholders, such as SMEs and startups, in the design of sustainable AI adoption strategies.

Optimizing Farmers' Income through Digital Innovation in Agricultural Supply Chains: English Sri Maitri, Wayan; Widhya Sedana Putra P, Komang; Ni Wayan Lasmi
GIAT : Teknologi untuk Masyarakat Vol. 4 No. 1 (2025): Mei 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/giat.v4i1.10894

Agriculture plays a very vital role in the development of the rural economy; nevertheless, a large number of farmers are found to be confronted with financial crises due to changes in market prices, inefficient practice, or a very poor awareness of modern technologies. Equipping farmers with up-to-date digital innovations along the value chain focuses on sustainable farming practices, financial literacy, and digital marketing strategies to maximize income. The general vision is to increase farmers’ productivity, profitability, and resilience by equipping them with knowledge that will enable to adapt to changing markets. Participatory approaches involve farmers in workshops and field demonstrations of sustainable agriculture, digital marketing, and financial management. Farmers learn how to manage their farms more effectively by developing their e-commerce platformto market their products, using social media to access broader markets, and applying precision farming techniques. The program participants witnessed improved incomes for the farmers, enhanced access to markets, enhanced financial management, and an improvement in agricultural productivity. Application of the digital tool supported the introduction of sustainable farming practices, therefore, contributing to economic resilience in the long term, as well as environmental sustainability.

EMPOWERMENT OF RURAL CATTLE FARMERS: INTEGRATING SUSTAINABLE PRACTICES AND IMPROVED MARKET ACCESS FOR LIVELIHOOD ENHANCEMENT Sedana Putra P, Komang Widhya; Maitri, Wayan Sri
Progress In Social Development Vol. 6 No. 2 (2025): July 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psd.v6i2.117

Community empowerment through micro-enterprise development can be an effective instrument in poverty alleviation. This study will review sustainable farming practice implementation and improved market access with regard to cattle farmers in Klungkung District, Bali, where there exists strong cultural affinity towards natural conservation. This research, using the theory of sustainable development, which links economic, social, and environmental variables, identifies those interventions that would enhance farmers' management capacity and improve market access. The approach adopted in the study is a qualitative one with a descriptive-analytical design, in which purposive sampling is done from 15 cattle farmers and 5 stakeholders who are involved in livestock management. The results showed marked improvements in health management of the livestock, business planning, and marketing strategies after the intervention. Besides, environmentally friendly agricultural practices, such as the use of organic waste as fertilizer, are also adopted. Marketing groups were formed where farmers could sell directly, thus minimizing dependence on intermediaries, enhancing bargaining power, and improving profit margins. The study has pointed out that the active participation of farmers and stakeholders is very crucial for the success of this empowerment program. Longitudinal studies should be conducted to further monitor the sustainability of the program regarding its long-term impact.

From Waste to Wealth: Community Service for Sustainable Furniture Production Putra P, Komang Widhya Sedana; Maitri, Wayan Sri
Jurnal Masyarakat Maritim Vol 8 No 2 (2024): Oktober, 2024
Publisher : Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmm.v8i2.6986

The PKM activity was carried out in Dalung, Badung, Bali. It adopts the use of reclaimed wood in furniture production. The background of this activity is that UMKM (Micro, Small, and Medium Enterprises) face an obstacle in their efforts to manage the cost of production and increase product quality. High dependence on new wood raises production costs, and as a result, it confines profitability. The program was designed to enhance the operational skills of UMKM operators to process reclaimed wood efficiently for lower cost production and high-quality final products.Participatory approaches were applied, followed by technical training sessions and direct production assistance. The beneficiary activities included identification of problems within a specific context, practical training in techniques for processing reclaimed wood, and managerial skills that aim to improve efficiency in resource use. The activities involved three main stages: socialization and problem identification, technical training, and tutoring during the course of production.The results were fairly impressive: the reduction of production costs by 25-30% due to the use of reclaimed wood, improvement of technical skills of participants, and enhanced product quality to meet local consumer standards. The program promoted active involvement in the community as well, because the participants expressed great interest in the application of the techniques learned. The overall outcomes of PKM helped not only to empower local UMKM but also to train people in sustainable practices within the production of furniture. Therefore, it placed an emphasis on the use of local resources and on continuous training as a stimulus for grass-roots economic growth.

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