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All Journal Jurnal Mantik Open Access Indonesia Journal of Social Sciences Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Open Access Indonesia Journal of Social Sciences Asian Journal of Community Services (AJCS) Abdimas Indonesian Journal Indonesia Auditing Research Journal Innovative: Journal Of Social Science Research Abdibaraya: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara International Journal of Business, Law and Political Science
Tubalawony, Jacsy
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

 1 
The Effect of Celebrity Endorsement, Brand Image, and Social Media Exposure on Customer Purchase Decision on Electronic Products in Indonesia Tubalawony, Jacsy
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1786

Abstract

This study examines the impact of celebrity endorsement, brand image, and social media exposure on consumer purchasing decisions for electronic products in Indonesia. Using a quantitative research approach, data were collected from 200 respondents through a survey employing a Likert scale (1-5). The analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that social media exposure and celebrity endorsement significantly influence consumer purchasing decisions, while brand image does not have a significant effect. These results highlight the growing role of digital marketing and influencer endorsements in shaping consumer behavior in Indonesia. The study provides valuable insights for businesses, emphasizing the need for effective social media strategies and celebrity partnerships to enhance marketing effectiveness. 
The Role of Entrepreneurial Mindset, Digital Marketing Strategies, Social Capital, and Business Model Innovation in Enhancing Startup Growth in Indonesia Tubalawony, Jacsy
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1934

Abstract

This study investigates the role of entrepreneurial mindset, digital marketing strategies, social capital, and business model innovation in enhancing startup growth in Indonesia. Using a quantitative approach, data were collected from 150 startup founders and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The findings reveal that all four factors significantly contribute to startup growth. Entrepreneurial mindset and business model innovation show the strongest effects, followed by digital marketing strategies and social capital. The study highlights the importance of fostering an entrepreneurial mindset, leveraging digital marketing, cultivating social networks, and innovating business models to drive growth in the competitive Jakarta startup landscape. These results provide valuable insights for entrepreneurs, policymakers, and investors seeking to enhance startup performance in emerging economies.
The Influence of Brand Equity, Perceived Quality, and Emotional Attachment on Repurchase Intention of Local Coffee Products in Ambon Tubalawony, Jacsy
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2351

Abstract

This study investigates the influence of brand equity, perceived quality, and emotional bonding on repurchase intention for local coffee products in Ambon, Indonesia. Using a quantitative research approach, data were collected from 155 respondents who had previously purchased local coffee products. The research instrument employed a five-point Likert scale, and data analysis was conducted using SPSS version 25, including validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results show that brand equity, perceived quality, and emotional bonding all have positive and significant effects on repurchase intention, with emotional bonding being the most dominant factor. This suggests that consumers’ emotional connection to local coffee brands strongly influences their loyalty and repeat purchasing behavior. The findings highlight the importance of integrating brand identity, product consistency, and emotional engagement in marketing strategies to strengthen customer relationships and sustain the local coffee market in Ambon. The study contributes to both theoretical understanding and practical marketing applications by demonstrating how emotional and cognitive factors jointly shape consumer loyalty in local product contexts.
Co-Authors A. Kurniawan, Sabda Afdhal Yaman Arizal Hamizar E. Huwae, Victor H. Sitaniapessy, Rainier Iwan Harsono J. Saununu, Siska Jeanete Saununu, Siska Kamaruddin Leuhery, Ferdy Masrur , Muhamad Mohammad H. Holle Muammar W. Maruapey Nanere, Marthin Pelupessy, Merry M. Pelupessy, Merry Margareth Ralahallo, Fransiska Natalia Reken, Feky Saununu, Siska Saununu, Siska Jeanete Setiadi, Bekti Tabelessy, Walter Tehuayo, Erlinda Watumlawar, Evelin