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All Journal Komunikator Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis ASPIRATION Journal Procedia of Social Sciences and Humanities Journal of Feminism and Gender Studies (JFGS)
Longani, Kirti Dang
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Role of Public Relations in Corporate Social Responsibility: An Empirical Study Sharma, Karishma; Mohanty, Shiba Prasad; Longani, Kirti Dang
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.629

Abstract

This exploration paper digs into the essential job of advertising (PR) inside the domain of corporate social obligation (CSR). In the present unique business scene, CSR has arisen as a basic part for associations planning to upgrade their standing, form partner trust, and contribute decidedly to society. PR goes about as the essential channel through which organizations convey their CSR drives, drawing in with different partners and moulding discernments. This paper looks to explain the diverse connection among PR and CSR, inspecting how PR methodologies impact CSR rehearses, discernment the board, and authoritative authenticity. Through a far-reaching examination of hypothetical structures, contextual investigations, and industry bits of knowledge, the exploration expects to reveal insight into the essential objectives and difficulties related with incorporating PR into CSR tries. At last, the discoveries of this study add to a more profound comprehension of how PR fills in as an impetus for advancing corporate social obligation and encouraging feasible strategic policies.
Role of Influencer Marketing in Building Brand Awareness Kalkumbe, Khushi; Marathe, Amol; Longani, Kirti Dang
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.630

Abstract

This research paper explores the role of influencer marketing in building brand awareness, employing a quantitative approach through a Google Form questionnaire supplemented by existing literature reviews. The study aims to assess the effectiveness of influencer marketing in increasing brand recognition and to examine the relationship between influencer activities and brand visibility among target audiences. Findings from the survey reveal a significant correlation between influencer marketing efforts and heightened brand awareness, highlighting the pivotal role of influencers in shaping consumer perceptions and driving engagement. The rejection of the null hypothesis underscores the transformative potential of influencer collaborations as a core component of modern marketing strategies. Recommendations for businesses include prioritizing authenticity and alignment of values in influencer partnerships, along with implementing robust monitoring and evaluation mechanisms to optimize campaign effectiveness. Overall, this research underscores the importance of integrating influencer marketing into comprehensive brand promotion strategies to enhance visibility, engage with consumers authentically, and drive sustainable growth in today's competitive marketplace.
AI and Sustainability Mungse, Sahil; Longani, Kirti Dang
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.655

Abstract

This study examines the role of artificial intelligence (AI) in promoting sustainability efforts worldwide. By analyzing various global initiatives from corporations like Apple, Alibaba, and Tata, we assess AI's impact on environmental sustainability and community trust. The adoption of AI technologies has been pivotal in optimizing resource use, reducing emissions, and enhancing product lifecycle management, thus contributing significantly to sustainable practices. Through qualitative analysis of corporate reports, social media campaigns, and sustainability disclosures, this paper highlights how AI-enabled solutions foster significant advancements in achieving the Sustainable Development Goals (SDGs).
Negotiating Cultural Identity, Hybridization, and Power Dynamics: A Study of Indian Song Cover Videos by Indonesian Singers Rozi, Romdhi Fatkhur; Longani, Kirti Dang
Journal of Feminism and Gender Studies Vol. 6 No. 1 (2026): Journal of Feminism and Gender Studies
Publisher : Pusat Studi Gender Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jfgs.v6i1.53705

Abstract

This study examines the phenomenon of Indian song cover videos produced by Indonesian women on the YouTube platform. It employs a qualitative approach using content analysis of popular cover videos and in-depth interviews with several cover singers as research subjects. The aim is to explore how this performance practice becomes an arena for the negotiation of cultural identity, hybridization, and power dynamics in the era of globalization. By utilizing the theoretical frameworks of hybridization by scholars like Homi Bhabha, Canclini and Pieterse also power-knowledge by Michel Foucault, this research finds the efforts of cover singers to adopt elements of Indian culture, such as singing style, choreography, costumes, and cinematography. The findings indicate that the mimicry practice performed by the cover singers is never entirely perfect. This process instead creates a space for hybridization where Indian and Indonesian cultural elements interact, resulting in a unique form of cultural expression. Furthermore, a Foucauldian analysis reveals that this phenomenon is not merely an act of appreciation but a manifestation of cultural power dynamics that operate subtly. This power works through aesthetic and performance norms disseminated by the popularity of Bollywood, which are then voluntarily self-disciplined and reproduced by the cover singers. Thus, this study argues that Indian song cover videos serve as evidence of how modern cultural identity is formed through a complex interaction of imitation, adaptation, and negotiation.
Co-Authors Ahmad Riyadh Umar Balahmar, Ahmad Riyadh Umar Arora, Sugandh Barykin, Sergey Choirul Fajri Farihanto, M. Najih Gulati, Akash Kalkumbe, Khushi Kusuma, Alan Marathe, Amol Mohanty, Shiba Prasad Mufid Salim, Mufid Mungse, Sahil Najih, Muhammad Novianto, Fiftin Pangestu, Sony Romdhi Fatkhur Rozi Sharma, Karishma Sharma, Preeti Totok Wahyu Abadi Zetira, Andrea Resha