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All Journal CERMIN: Jurnal Penelitian Bisman (Bisnis dan Manajemen): The Journal of Business and Management INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Manajemen dan Budaya Jurnal Penelitian dan Pengabdian Masyarakat Miftah
Nuraeni, Eny
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Journal : Miftah

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Pengaruh Kualitas Pelayanan, Harga dan Lokasi Terhadap Kepuasan Pelanggan Bengkel UD. Jaya Utama Motor Mojokerto Putri, Anis; Wahyudi, Wahyudi; Nuraeni, Eny
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 1 (2025): April 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v3i1.146

Abstract

The purpose of this study was to determine the effect of service quality, price, and location on customer satisfaction at UD. Jaya Utama Motor Mojokerto partially, simultaneously or dominantly. The research method used is a quantitative method. The population in this study were UD workshop customers. Jaya Utama Motor Mojokerto. The sample in this study amounted to 80 respondents. The data analysis method used is multiple linear regression, the coefficient of determination and hypothesis testing using the SPSS version 26 program. Based on the results of the study, it is shown that the results of the multiple linear regression coefficients are Y = 2.126 + 0.461 X1 + 0.236 X2 + 0.771 X3. The service quality variable partially influences customer satisfaction. The price variable partially affects customer satisfaction. Location variables partially affect customer satisfaction. Variables of service quality, price and location simultaneously affect customer satisfaction. Location variable has the most dominant influence on customer satisfaction.
Co-Authors Agus Sunaryo Diah Cahyani Ghozali, Ghozali Hastuti, Poppy Meilina Dian Ismanu, Ahmad Joenarni, Elly Kridaningsih, Anna Novita, Mega D. Pratiwi, Elok Cahyaning Putri, Anis Ratna Agustina Setiawan, Erry Sholeh, Rachmad Wahyudi Wahyudi