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All Journal Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) TECHNOVATE
Pratiwi, Ni Wayan Anggita Dara
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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OPTIMISASI PERIKLANAN DIGITAL: PELATIHAN GOOGLE ADSDAN FACEBOOK ADSBAGI SISWA SMK NEGERI 1 DENDANG Maisusanto, Eko; Desmayani, Ni Made Mila Rosa; Rahayu, Ni Made Astini; Pratiwi, Ni Wayan Anggita Dara; Prayana, I Kadek Wira Dharma
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v5i2.185

Abstract

This community service training program aimed to enhance the digital marketing competencies of vocational high school students through Google Ads and Facebook Ads. The training addressed students’ low understanding of productive digital media use for entrepreneurship. A five-stage method was employed: preparation, pre-test and initial survey, theoretical and hands-on training, guided independent projects, and evaluation. Twenty students participated, and pre-test results indicated limited familiarity with digital advertising concepts (e.g., CPC, CTR, audience targeting). After the practice-based training, knowledge improved significantly, with average post-test scores over 30% higher than pre-test. Participants successfully created simulated ad campaigns, defined target markets, wrote ad copy, set budgets, and evaluated campaign performance. The training not only improved technical skills but also fostered an entrepreneurial mindset, as many students expressed interest in applying digital advertising strategies to personal ventures. In conclusion, the program effectively increased students’ digital marketing literacy and practical skills, aligning with industry needs. It is recommended that digital marketing content be integrated into the school curriculum and similar training be conducted regularly with broader stakeholder support to ensure sustainable impact.
Pelatihan Power BI: Meningkatkan Kinerja Bisnis dengan Analisis Data dan Visualisasi yang Optimal. Putra, I Dewa Putu Gede Wiyata; Nirwana, Ni Kadek Ayu; Aristana, I Dewa Gede; Prayana, I Kadek Wira Dharma; Pratiwi, Ni Wayan Anggita Dara; Desmayani, Ni Made Mila Rosa
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat)
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v3i2.60

Abstract

Power BI merupakan alat analisis data yang populer dan powerful di era digital saat ini. Dengan kemampuannya untuk mengumpulkan, mengolah, menganalisis, dan memvisualisasikan data dengan mudah dan cepat, Power BI membantu pengguna dalam mendapatkan insight dan informasi yang berguna untuk pengambilan keputusan bisnis yang lebih efektif. Kerjasama antara institusi pendidikan, INSTIKI, dan perusahaan konsultan, Gama Consulting & Training, bertujuan untuk meningkatkan pengetahuan dan keterampilan peserta dalam memanfaatkan Power BI untuk analisis data bisnis yang efisien dan pengambilan keputusan yang terinformasi. Pelatihan dilakukan dengan berbagai metode, termasuk penyampaian materi, diskusi, sesi praktek, dan penyebaran kuesioner. Hasilnya menunjukkan kepuasan peserta secara keseluruhan, dengan umpan balik positif terhadap materi yang disajikan. Studi ini merekomendasikan pelatihan lanjutan dengan fokus pada fitur-fitur yang belum tergali untuk mengoptimalkan potensi Power BI sebagai alat komprehensif dalam meningkatkan kinerja bisnis.
Analyzing User Acceptance of Balindo Paradiso University Information System Using UTAUT 2 Model Permana, I Putu Hendika; Aristana, I Dewa Gede; Prayana, I Kadek Wira Dharma; Wijaya , Bagus Kusuma; Pratiwi, Ni Wayan Anggita Dara
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 1 No. 2 (2024): April 2024
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.1.2.2024.96-109

Abstract

Technological developments in Indonesia are increasing rapidly. With the emergence of Information Technology applications and services such as mobile commerce, it has become common practice for Businesses to utilize Information Technology to facilitate their daily operations in the economy, financial sector, and retail sector. Mobile commerce is becoming popular and increasingly widespread among Indonesian people. Along with the increasingly rapid development of technology, Balindo Paradiso is also taking advantage of technological sophistication by building innovations in the m-commerce sector. This system was created to make it easier for students to access all administrative and financial activities. Students can access the application via smartphone or PC. This research was carried out to find out various aspects that impact students' intentions to use the Balindo Paradiso University Information System. This research is aimed at analyzing aspects that impact student acceptance of the Balindo Paradiso Information system. This research aims to recommend development and improvement to the developers of the Balindo Paradiso Information system in accordance with the research results obtained. The UTAUT 2 theoretical framework was used for this investigation using multiple linear regression tests. The results of the hypothesis test state that the performance expectancy, social influence, habit, and perceived trust variables have a high impact on users' intentions to use the Balindo Paradiso University Information System.
Co-Authors Aristana, I Dewa Gede I Putu Hendika Permana Maisusanto, Eko Ni Made Mila Rosa Desmayani, Ni Made Mila Rosa Nirwana, Ni Kadek Ayu Prayana, I Kadek Wira Dharma Rahayu, Ni Made Astini Wijaya , Bagus Kusuma Wiyata Putra, I Dewa Putu Gede