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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Dan Bisnis Ekonomi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Sherly Malini
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Manajemen Dan Bisnis Ekonomi

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Analisis Pengaruh Harga: Studi Kasus Terhadap Keputusan Pembeli Makanan Tradisional Palembang Di Pasar 26 Sherly Malini; Abdul Rahman
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 2 (2024): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i2.1473

Abstract

The city of Pempek as the capital city of South Sumatra Province is well-known as the word "empek-empek" which has the potential to develop food tourism, considering that some of the typical folk foods of this area are of interest to local residents and migrants, including tourists. For consumers, prices are all forms of monetary costs sacrificed by consumers to obtain, own, utilize a number of combinations of goods and services from a product. Many consumers use prices as an influence on purchasing decisions  
Co-Authors Abdul Rahman Agung Indariansyah Agung Indriansyah Dwi Hanadya Fitria Marisya Ilsa Palingga Ninditama M. Bambang Purwanto Muhammad Iqbal Nyayu Ully Auliana Sinta Bella Agustina Tiara Suri Handayani Yike Diana Putri