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All Journal Journal of Management and Social Sciences Jurnal Bintang Pendidikan Indonesia Jurnal Manajemen Dan Bisnis Ekonomi Moneter : Jurnal Ekonomi dan Keuangan Jurnal Ekonomi dan Pembangunan Indonesia
Lala Lala
Unknown Affiliation
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Journal : Journal of Management and Social Sciences

 1 
Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten Lala Lala; Khorihah Khorihah; Andi Suhandi; Mukhamad Riyadh; Riki Gana Suyatna
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1008

Abstract

The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.
Co-Authors Andi Suhandi Arum Widiya Asiah Ramadhani Benius Benius Clinton Sinaga Dani Dani Dicky Perwira Ompusunggu Elfira Veronika Grecia Gustri Malona Inggri Lola Amelia Jelita Ananda Khorihah Khorihah Larissa K.T.T. Situmorang Meta Melinda Aldis MIFTAHUL JANNAH Mika Taradiva Mukhamad Riyadh Mutiara Mutiara Rahmah Norhayati Rahulsep Lukas Tampubolon Riki Cahyadi Riki Gana Suyatna Robin silalahi Rossy Naptania Tasya Amanda Putri Yomelin Andini