Article Per Year (5 Year)
p-Index From 2020 - 2025
3.069
P-Index
This Author published in this journals
All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Riki Gana Suyatna
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
Penerapan Sistem Pemasaran berbasis E-Commerce pada Produk Batik Tulis Dan Cap di Kelurahan Cipocok Ahmad Dadan Hawari; Riki Gana Suyatna
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.608

Abstract

Banten Batik own distinctive characteristics _ And unique because it's on the side every the motive tell a story history legacy culture sultanate offerings in the form of culture , society sultanate Banten . In effort For conserve And protect batik then required introduction to world various various batik motifs in Indonesia and its history. Research qualitative emphasize exists complaint from Heritage batik craftsmen Banten in the Citra Gading Complex , Village Karundang , sub-district cipocok , city attack , against low sale of Heirloom batik Banten . In fact , the number of batik produced is not comparable with number of batik sold . It means more many batiks do not sold , compared to those sold . Temporary system sales carried out by Heritage batik craftsmen Banten in the complex image Gading , village Karundang , sub-district cipocok , city attack , banten , that is system sale conventional . Through promotion between batik craftsman , neighbor , nor batik buyers . The aim is to help , marketing system conventional This not enough maximum to sale of heirloom batik offer . So , it is necessary breakthroughs new For push sale of heirloom batik offer . Wrong One Current problem _ this , that is constraint on batik marketing , which continues experience decline . The reason is the height competition between batik craftsmen . So , total more batik production a lot , in comparison with batik sold , as long as this is the sales process use system Sale conventional . Promotion , take advantage fellow batik craftsmen as well batik buyers . Craftsman Not yet Can take advantage progress technology . So , reach market only limited local to Serang City . for push its height batik sales , with use system digital marketing sales . stages to be done in the digital marketing process of selling heirloom batik offer . including , making webset official special on the page specifically www.batikpusakabanten.com website This under control Heritage Batik Center Banten complex image Gading , sub-district Karundang, subdistrict cipocok , city attack . For speed up the promotion process And sales , then The website www.batikpusakabanten.com will be later will strengthened with it was formed account Facebook , Twitter, Instagram , and networking social other with the same theme buy batik.dalam webset that , too available features interesting , that's the goal For make it easier service ordering .
Analisis Manajemen Strategi Dalam Menghadapi Persaingan Bisnis : Studi Kasus UMKM Cireng Tijang Kota Serang Annisa Nurfadilla; Mita Rosita; Nanda Trisna Dewi; Riki Gana Suyatna
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.609

Abstract

This research was conducted at UMKM Cireng Tijang, the purpose of this study was to find out the Management Strategy in Facing Business Competition. The research used is a descriptive qualitative approach, namely an explanatory data analysis and information related to the theories that will be analyzed in qualitative research and provides conclusions from this research. The subject of this research is UMKM Cireng Tijang. Data collection techniques used were library research, observation, interviews and documentation, the data sources used were primary data and secondary data, and data analysis consisted of inductive techniques, deductive techniques and conclusion drawing. The research results obtained regarding Strategic Management Analysis in Facing Business Competition using a Cost Advantage Strategy, where a cost advantage strategy can be carried out by providing high quality products to customers or innovating the products offered to optimally retain customers.
Efektivitas Media Sosial Instagram Sebagai Media Promosi Pada UMKM Durian Woke: Studi Kasus Konten Digital Cafe Durian Woke Taktakan Fernia Syafutri; Eri Handayani; Anggun Vebiyanti; Riki Gana Suyatna
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.610

Abstract

Strengthening MSMEs in the face of globalization and intense competition means being able to respond to global challenges such as increasing product and service innovation. Consumers' willingness to buy and interest in products sold by MSMEs is increasing. The aim of this research is to determine the effectiveness of Durian Woke MSME product promotion on Instagram media. The effectiveness of advertising actions is measured using the AIDA concept (Attention, Interest, Desire, Action). The research sample consisted of 53 people with active Instagram accounts who followed the Durian Woke Instagram account in the food sector which advertises on Instagram media. The data collection method uses a questionnaire as respondent data. The research results show that the effectiveness of Instagram social media as an advertising medium is beneficial for Durian Woke MSMEs in stimulating consumer interest in finding out about available products.
Strategi Manajemen Pemasaran Pendidikan Berbasis Media Sosial dalam Menarik Mahasiswa Baru Universitas Primagraha Riki Gana Suyatna; Surya Alam; Nurmala Vinata Putri
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.625

Abstract

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian UMKM Kuliner Kecamatan Baros, Kabupaten Serang - Banten Febri Hayati; Siti Optapiani; Alma Herlina; Riki Gana Suyatna
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1031

Abstract

This research aims to analyze the influence of brand image and product quality on the purchasing decisions of culinary SMEs in the Baros District, Serang, Banten. The focus is to provide in-depth insights into key factors that can enhance the attractiveness and sustainability of culinary SMEs at the local level. The research method employed is a quantitative approach, with the population encompassing all consumers in the Baros District who have shopped at culinary SMEs. The sample consists of 60 respondents, selected using non-probability purposive sampling. Data were collected through questionnaires and analyzed using t-tests and F-tests with the assistance of SPSS software version 29.0. Based on the partial test results, both brand image (regression coefficient 0.790, t-value 9.310) and product quality (regression coefficient 0.794, t-value 9.592) significantly influence purchasing decisions (both p < 0.05). Regression analysis indicates that simultaneously, brand image and product quality also have a significant impact on purchasing decisions (F-value 51.517 > F-table 3.16, p < 0.05).
Analisis Kinerja Keuangan Perusahaan Yang Terdaftar Di Bursa Efek Indonesia (BEI) Sebelum Dan Sesudah Akuisis Hamzah Mubarok; Muhamad Yudi Aliudin; Wildan Ma’arif; Riki Gana Suyatna
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1032

Abstract

This research aims to analyze differences in company financial performance before and after making acquisitions in companies listed on the Indonesia Stock Exchange (BEI) which are proxied by the financial ratios Return on Assets (ROA), Current Ratio (CR), Debt to Equity Ratio (DER), and Earning Per Share (EPS). This research was conducted using quantitative methods by taking data from all companies that reported their acquisition activities to the Business Competition Supervisory Commission (KPPU) in 2014 and were listed on the Indonesia Stock Exchange (BEI). The sampling technique in this research used a purposive sampling method and 10 companies were selected as samples. The period used in this research is 2 years before and 2 years after the acquisition. This research uses three data analyzes, namely descriptive statistical tests, normality tests using the One Sample Kolmogorov-Smirnov method, and hypothesis testing with non-parametric tests using the Wilcoxon Signed Rank Test. The results of the partial test using the Wilcoxon Signed Rank Test showed that there were differences in the ROA and EPS ratios in several comparison periods. Meanwhile, the CR and DER ratios did not show any differences in all comparison periods.
Pengaruh E-Commerce Sebagai Penjualan Produk UMKM (Boboko) Di Kecamatan Bandung Dimas Fauzi Farhan; Egi Makmuri; Nurartanti Nurartanti; Rika Sundari; Riki Gana Suyatna
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1850

Abstract

The development of the digital world today is very rapid, in fact progress every year cannot be avoided in the online world. This really affects all sectors, including the business world and the economic sector. One of the digital-based business sectors is e-commerce. The word e-commerce actually comes from English, namely electronic commerce or electronic commerce. And like trade that is carried out directly or face to face, e-commerce also includes the process of promoting, purchasing and marketing products. This research uses a qualitative approach with descriptive research. If the definition of a descriptive method is as follows: a method used to study a group of people, an object, a set of conditions, a system of thought, or a category of events at that time. a systematic, fact-based and precise description, picture or painting of the facts, character and connections of the phenomena studied. During the research and up to the interview and observation stage, the informant did not object to providing information to the researcher. The informants in this research are as follows:Abah (informan) The first informant was an informant named Abah. This Abah was the first informant that researchers were able to interview and observe directly at the location. This is done directly so that you know and see directly how to make it, the process and the final result of the boboko craft. Based on the results of the discussion and explanation above, it can be concluded that, E-commerce is a very easy sale nowadays, which can be accessed by everyone throughout the world who understands the challenges of e-commerce. In contrast to this research, they want to sell their handicrafts via e-commerce / shop, but there are many obstacles that they don't understand, from the flow of creating an account, marketing and the process of sending the goods they want to sell.
Pengaruh Digital Marketing terhadap Keputusan Pembeli pada UMKM Q Raden Kaos Polos di Kota Serang Riki Gana Suyatna; Berliana Pebriyanti; Dede Rifki; Ismalia Nur Hidayah; Sri Mulyaningsih
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2167

Abstract

The purpose of this study was to determine the effect of digital marketing on purchasing decisions at Q Raden kaos polos. The method used in this study is quantitative research methods and instruments used, namely questionnaires measured using a Likert scale. The analysis used in this study is simple linear regression analysis. The number of respondents in this study were 100 respondents consisting of men and women of various ages and occupations. From the results of data analysis obtained the coefficient of determination (R Square) of 0.194, so that it can be interpreted that E-commerce has a very low influence on purchasing decisions at Q Raden kaos polos. The results of the simple linear regression analysis, a positive regression coefficients is obtained so it can be said that the direction of the influence E-Commerce variables on the purchasing decision variable positive.
Pengaruh Gaya Kepemimpinan Otoriter dan Lingkungan Kerja Non Fisik terhadap Kepuasan Kerja Karyawan PT. Nikomas Gemilang Divisi Nike Bagian Cutting Calvin Mahesa Galih; Riki Gana Suyatna; Rosnia Rosliana; Anggi Prayoga
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2176

Abstract

This study aims to determine and analyze whether there is an effect of authoritarian leadership style and non-physical work environment partially and simultaneously on employee job satisfaction at PT. Nikomas Gemilang Nike Division Cutting Section. This research method uses correlational quantitative methods and the sampling technique uses a saturated sample technique. Based on the results of calculations with the t test, the value of tcount>ttable (2,611 > 2,026), it was obtained that the Authoritarian Leadership Style had a significant effect on Job Satisfaction, based on the results of calculations with the t test, the value of tcount>ttable (3.783 > 2,026), it was obtained that the Environment Non-Physical Work has a significant effect on Job Satisfaction. Based on the f test, the value of Fcount>Ftable or (56.094 > 3.251), it can be concluded that simultaneously Authoritarian Leadership Style and Non-Physical Work Environment have a significant effect on Job Satisfaction.
Meningkatkan Kinerja Pemasaran Melalui Ekuitas Merek dan Penciptaan Nilai Bersama: Studi pada UMKM Kuliner Khas Lokal di Provinsi Banten Riki Gana Suyatna
Jurnal Manajemen Riset Inovasi Vol. 2 No. 4 (2024): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i4.3115

Abstract

On a practical level, marketing performance is a key factor used to demonstrate the success of all areas of business. The Micro, Small and Medium Enterprises (MSMEs) sector is an industrial sector that can be relied on as an indicator of economic stability at both the local and national levels. The existence of the phenomenon of fluctuations in the growth and contribution of MSMEs certainly needs further investigation. This study aims to examine the effect of product innovation on marketing performance with brand equity and shared value creation as an intervening variable. The research sample was taken as many as 90 UMKM culinary typical of Banten local with non probability sampling technique, data analysis using SEM-PLS method. From the research results it is known that 1) product innovation has no impact on marketing performance; 2) product innovation has a positive and significant effect on shared value creation; 3) product innovation has a positive and significant effect on brand equity; 4) the creation of shared value has a positive but significant effect on marketing performance; 5) brand equity has a positive and significant effect on marketing performance. In addition, brand equity and shared value creation are able to mediate the relationship between product innovation and marketing performance
Co-Authors Adzroo A’adilah Wijayati Ahmad Dadan Hawari Ahmad Hidayatullah Aimmatul Khazanah Akmaliyah Akmaliyah Alinudin Alinudin Alma Herlina Ana Sapitri Angga Abhar Maulana Anggi Prayoga Anggun Tri Andini Anggun Vebiyanti Anis Satun Nur Khoiriyah Anna Kholifahtul Janah Annisa Nurfadilla Badriyah Badriyah Berliana Pebriyanti Calvin Mahesa Galih Dede Rifki Dimas Fauzi Farhan Dina Aulia Dinal Rahmat Alam Egi Makmuri Ela Nuramalia Eri Handayani Evendi Evendi Faizah Azzahra Febri Hayati Fernia Syafutri Firman Maulana Hamzah Mubarok Hismi Hismi Ismalia Nur Hidayah Ismatunniami Ismatunniami Jaenudin Jaenudin M Syaiful Millah Meisha Amelia Hayatinnufus Meta Juniyanti Mita Rosita Muhaimin Muhaimin Muhamad Riski Muhamad Yudi Aliudin Nanda Trisna Dewi Nilam Cahya Listyani Nurartanti Nurartanti Nurmala Vinata Putri Rika Sundari RISKA AMALIA Robby Hernanada Rosnia Rosliana Rt.Sri Ratna Ayu Kamillah Sadam Muklis Saefi Sahrul Sahrul Sakinah Sakinah Santy Fitnawati WN Sintiawati Sintiawati Siti Mariskah Siti Ma’ani Siti Optapiani Siti Syaodah Sri Mulyaningsih Sukiyah Sukiyah Surya Alam Susilawati Susilawati Wildan Ma’arif