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All Journal International Journal of Multidisciplinary: Applied Business and Education Research JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Delantar, Alexander Franco A.
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Navigating The Publishing Landscape: Lived Experiences of Marketing Pro-fessionals in the Publishing Industry Tojoy, Annabelle; Polinar, Mark Anthony N.; Delantar, Alexander Franco A.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 4 (2025): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.04.17

Abstract

The publishing industry is rapidly evolving, driven by digital advance-ments and shifting consumer demands. Marketing professionals are crucial in navigating these changes, employing innovative strategies to achieve the organization’s objectives. This phenomenology study ex-plores marketing professionals’ lived experiences and understanding of the meaning of their experiences in the publishing industry. Six (6) marketing professionals participated in the interview and were se-lected based on the set inclusions by the researchers. A structured in-terview guide was employed to unearth the participants' lived experi-ences and understand the essence of their responses, and Colaizzi’s method was used to generate the study’s themes. Subsequently, the study generated four key themes: (1) challenges encountered by a mar-keting professional, (2) marketing strategies utilized by a marketing pro-fessional, (3) motivational factors as fuel to a marketing professional, and (4) observed trends in the publishing industry. The overall results suggest that marketing professionals in the publishing sector are tasked with finding a balance between innovative creativity and adaptability to ongoing changes. They must adeptly leverage new trends and execute successful strategies while managing the challeng-es of a highly competitive and rapidly changing environment. To achieve success, these professionals should be resourceful and vision-ary, consistently enhancing their methods to address the needs of a dynamic market.
Training and Development in Employee Retention and Organizational Effectiveness at a Manufacturing Firm in Naga City, Cebu, Philippines Tabasa, Chester S.; Polinar, Mark Anthony N.; Delantar, Alexander Franco A.; Delantar, Allan B.; Ouano, Celso L.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 6 (2025): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.06.09

Abstract

This descriptive-correlational study investigates the relationship between training and development, employee retention, and organizational effectiveness within a manufacturing firm in Naga, Cebu, Philippines. Three hundred sixty respondents were selected randomly to participate in the study, utilizing a validated and reliable questionnaire to collect pertinent data. The findings, analyzed using Spearman's rho, indicate a significant correlation between training and development, employee retention, and organizational effectiveness. Furthermore, simple linear regression analysis demonstrates that training and development correlate and serve as predictors of employee retention and organizational effectiveness. This emphasizes the importance of implementing comprehensive training and development programs that significantly boost employee retention and improve overall organizational effectiveness. Such initiatives are essential not only for fostering individual growth and skill enhancement but also for aligning with strategic human resource planning, ensuring that the workforce is equipped to meet current and future challenges. Accordingly, it is concluded that training and development should be viewed not merely as supplementary efforts but as essential components of a comprehensive business strategy, which contribute significantly to organizational success. Implementing an employee-centered training program fosters employee engagement, empowerment, and a sense of purpose.
The Shift to a Cashless Society in Cebu City: User Behavior and Implications for the Cash Management Sector Espiriti, Lynneth; Polinar, Mark Anthony N.; Delantar, Alexander Franco A.
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 4 (2025): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i4.1904

Abstract

The global shift toward a digital economy is accelerating the adoption of cashless systems. However, infrastructural, social, and economic barriers create uneven adoption, especially in developing regions. This transition presents both opportunities and challenges for financial inclusion and the cash management sector. A quantitative survey of 533 respondents examined digital payment habits, comfort levels, and acceptance of a cashless economy. Using binomial logistic regression and Kruskal-Wallis tests, the study analyzed how age, gender, employment, usage frequency, and comfort affect support for going fully digital. Results showed younger respondents and high-frequency users were significantly more supportive. Gender, employment, and comfort were not significant predictors. However, group-level differences in comfort and usage across age and employment categories highlight the persistent influence of socioeconomic factors on digital engagement. While digital payments are frequently used for online shopping, retail, and transit, concerns remain about privacy, inequality, and internet reliability. The key finding is that regular use of digital tools more than demographics or stated preference drives acceptance. This necessitates that the cash management sector modernizes operations, invest in digital capabilities, and build inclusive infrastructure to remain relevant. The study offers critical guidance for policymakers and industry leaders navigating the cashless transition.
Organizational Commitment as A Mediator of Employee Engagement and Retention Among Non-Teaching Staff: Evidence from Selected Universities in Cebu City Rico, Madelline E.; Polinar, Mark Anthony N.; Delantar, Alexander Franco A.; Delantar, Jinky R.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.10

Abstract

Employee retention is a critical concern in universities, as frequent turnover is disruptive and increases operational costs. In Cebu City, non-teaching staff play a vital role in sustaining academic services, yet their retention often depends on how engaged and committed they feel toward their institutions. This study examined whether organizational commitment mediates the relationship between employee engagement and employee retention among non-teaching personnel in selected Cebu universities. Using a quantitative correlational design, survey data were gathered from 100 staff members and analyzed through descriptive statistics, Spearman’s rho, and structural equation modeling. Results revealed high engagement, strong organizational commitment, and generally positive retention intentions. Mediation analysis confirmed that while engagement directly predicts retention, commitment strengthens this link by fostering loyalty and value alignment. These findings suggest that recognition, fair policies, and growth opportunities enhance both engagement and commitment, leading to a more stable workforce. The study highlights the importance of non-teaching staff in ensuring institutional continuity and offers insights for higher education administrators on reducing turnover risk.
The Influence of Promotional Discounts, Perceived Scarcity, and Emotional Appeal on the Purchase Intention of College Students at a State University in Cebu City Kangleon, Ma. Yassah R.; Polinar, Mark Anthony N.; Delantar, Alexander Franco A.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 10 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.10.11

Abstract

This research aimed to explore the impact of promotional discounts, perceived scarcity, and emotional appeals on the purchasing intentions of college students attending a state university in Cebu City. The study employed a quantitative method that integrated descriptive, correlational, and predictive designs. Data were gathered from 395 students through a modified survey questionnaire, yielding a Cronbach's alpha of 0.924. The study employed descriptive statistics, Spearman’s rho correlation, and multiple regression to test the gathered data. The results showed that all three factors significantly influenced students' purchasing intentions; the highest predictor among the three was emotional appeal, followed by promotional discounts and perceived scarcity. This suggests that students may be influenced by marketing strategies that invoke urgency; however, what ultimately affects them more are those that give emotional sentiments while providing value with discounts and promotions. The study, therefore, concludes that students’ purchasing intentions are probably influenced more by marketing strategies that combine emotional engagement with a reasonable price and scarcity acting as a supporting marketing strategy. Furthermore, this research offers valuable insights into how sales promotions, feelings of scarcity, and emotional appeal impact college students' purchasing intentions.
Linking Demographic Profile to Family Influence and Career Decision Preferences Faculin, Candy H.; Villares, Ofelia N.; Jortil, Mariza O. Jortil; Delantar, Alexander Franco A.
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 5 No. 1 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v5i1.1972

Abstract

Despite extensive literature on family and demographic factors influencing career choices, their specific intersection and impact on students in Business and Accountancy programs remain an underexplored area in the Philippines' higher education. This descriptive-correlational study investigated the impact of family and demographic factors on students' career choices at the College of Management, Business, and Accountancy at Cebu Institute of Technology–University (CIT-U). A total of 109 respondents, representing 10% of the enrolled population in the second semester of AY 2024–2025, participated in the survey. Descriptive statistics summarized students’ perceptions of family influence and career preferences, while Chi-square tests and logistic regression models assessed associations and predictive relationships. The results showed that while students increasingly value independence in their choices, families primarily influence career decisions through financial support and encouragement. Employability and financial feasibility emerged as the strongest drivers of career preferences, with financial uncertainty reducing career confidence. Demographic variables, such as age, gender, income, and parents’ education, showed significant associations with family influence or career preferences. However, older students demonstrated greater autonomy in decision-making.  The study emphasized the importance of balancing family involvement, financial support, and career empowerment initiatives while respecting students’ independence. In line with the results, recommendations include strengthening family-inclusive career guidance, providing employability programs, and addressing financial challenges. Policymakers are recommended to promote equitable funding and access to higher education to support informed, independent decision-making for career choices.
Co-Authors Adelan, Lucita A. Almaden, Antoniette M. Buntiago, John Lemuel G. Buntigao, John Lemuel G. Cabatingan, Albim Y. Carillo, Lovella V. Dadulla, Daffodel M. Delantar, Allan B. Delantar, Jinky R. Espiriti, Lynneth Faculin, Candy H. Flores, Jelissa Jortil, Mariza O. Jortil Kangleon, Ma. Yassah R. Nardo, Gladys O. Ocampo, Alex P. Ouano, Celso L. Pasicaran-Escleto, Grezel Polinar, Mark Anthony N. Rico, Madelline E. Romero, Charlotte Tabasa, Chester S. Tojoy, Annabelle Villares, Ofelia N. Zamora, Mary Jane