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Pengaruh Citra Merek, Kualitas Produk dan Customer Value terhadap Keputusan Pembelian Sampo Clear : (Studi Kasus pada Mahasiswa UMUS) Citra Mega Suara; Siti Anah Fadhillah; Hendri Sucipto; Akbar NPD Wahana; Amelia Sholeha
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 4 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i4.1308

Abstract

This study aims to analyze the influence of brand image, product quality, and customer value on the purchase decision of Clear Shampoo among Muhadi Setiabudi University students. The study population was 520 students, a sample of 84 respondents was selected by a simple random sampling method. Survey instruments in the form of questionnaires are used to collect the necessary data. Multiple regression analysis will be used to evaluate the influence between the independent variable (brand image, product quality, and customer value) and the dependent variable (purchase decision). This research is expected to provide a deeper understanding of the preferences and factors that influence students in choosing Clear Shampoo as their hair care product. The results showed that all variables and questions in the questionnaire have been proven valid and reliable based on those made on the purchase decision of Clear Shampoo products in students. The implications of these findings are expected to provide valuable insights for manufacturers and marketers in improving their marketing strategies, especially in understanding how brand image, product quality, and customer value influence buying behavior in this particular target market.  
Pendampingan Pembuatan Akun Lazada E-Commerce UMKM Garam Rebus di Desa Kaliwlingi Mohamad Badrun Zaman; Amelia Sholeha; Hendri Sucipto; Siti Nur Aisyah
Jurnal Kabar Masyarakat Vol. 2 No. 3 (2024): Agustus : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i3.2344

Abstract

In Kaliwlingi Village there are various kinds of MSMEs, such as boiled salt, mangrove batik, soft shell crab, these are all the leading MSMEs in Kaliwlingi Village. Boiled salt is one of the products of Kaliwlingi MSMEs which is a leading MSME. However, Kaliwlingi boiled salt MSMEs also experience several obstacles in running their business, including product marketing which is still by word of mouth, limited human resources and minimal consumer capabilities. The aim of this KKN is to assist in marketing boiled salt products to further expand the boiled salt marketing network. This KKN includes marketing training using E-Commerce and assistance in using E-Commerce. The results of the KKN can be concluded that boiled salt MSMEs in Kaliwlingi Village can run their business professionally, and can increase production capacity due to the increase in the number of customers. The trend regarding the use of E-Commerce in Indonesia will continue to grow and now many people are starting to be selective about E-Commerce because there is intense competition between E-Commerce. What differentiates a company from its competitors lies in the strength of the market itself and UNCTAD (United Nations Conference Trade & Development) has issued a theory of 5 pillars of digital economic strength, namely market share, search engines, social media, video sharing and payment systems. LAZADA Group is a Southeast Asian E-Commerce company founded by rocket internet in 2012, and owned by Alibaba Group. Lazada in Indonesia itself was founded in 2012 and operates until now. Lazada's goal is to be a trusted online shopping place and provide the best quality in terms of quality and service.
Pengaruh Penerapan Iso 9001 dan Kualitas Produk Pada Keputusan Pembelian Amelia Sholeha; Mayang Sari; Bunga Cintia; Alifah Sajidah; Firda Alfi Ningtyas
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 4 (2024): Desember : Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i4.1053

Abstract

This study examines the effect of ISO 9001 implementation and product quality on Purchasing Decisions. This study uses a quantitative method with primary data through a survey to collect data. Respondents in this study were employees of PT Epson Indonesia, with the number of employees who were sampled was 30 employees. The sampling method used in the study was purposive sampling, while the data processing method used the Corrected Item to Total Correlation method for validity testing and the Cronbach's Alpha method for reliability testing. The results showed that from 15 question instruments related to the ISO 9001 variable, product quality, and Purchasing Decisions were declared valid with a significant percentage of 0.05 or 5% and were declared consistent/reliable with Cronbach's alpha of 0.938> 0.60.
Pengaruh Gaya Kepemimpinan Transformasional Dalam Membangun Budaya Inovasi Dan Meningkatkan Keterlibatan Karyawan Gen Z Di Pt. Alfamart. Tbk Mayang sari; Amelia sholeha
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 4 (2024): Desember : Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i4.1054

Abstract

This study analyzes the influence of transformational leadership style in building a culture of innovation and increasing the involvement of Gen Z employees at PT. Alfamart. The study is based on the fact that Gen Z, born between 1997 and 2012, has unique characteristics that require a different leadership style than previous generations. Transformational leadership is considered to be able to meet the demands of Gen Z who want an innovative and flexible work environment. This study uses a quantitative method with survey data from 50 respondents of PT. Alfamart Se-Cikarang. Data analysis uses descriptive statistics (SmartPLS) to see the relationship and influence between transformational leadership variables, innovation culture, and employee engagement. The results of the study show that transformational leadership has a positive and significant influence on the culture of innovation and employee engagement. The culture of innovation has also been proven to mediate the relationship bet employee.
Pemberdayaan Ekonomi UMKM Brebes melalui Literasi Keuangan, Tata Kelola Syariah, dan Pendampingan Legalitas Usaha Amelia Sholeha; Mohamad Badrun Zaman; Hilda Kumala Wulandari; Hendri Sucipto
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 4 No. 1 (2026): Februari : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v4i1.1555

Abstract

Low financial literacy, weak sharia-based governance, and limited business legality remain key barriers to the sustainability of Micro, Small, and Medium Enterprises (MSMEs). These constraints reduce managerial capability, restrict access to formal financing, and hinder business growth. This study developed an integrated mentoring model combining financial literacy, sharia governance, and business legalization using a Participatory Action Research (PAR) approach. 25 MSMEs in Brebes Regency participated in four stages: needs assessment, training, mentoring, and evaluation. Data were collected through pre- and post-tests, bookkeeping observations, and legality checklists. Results showed significant improvements: financial literacy scores increased from 52 to 84 (61.5%), bookkeeping adoption rose from 20% to 88%, and Business Identification Number (NIB) ownership increased from 32% to 84%. Average monthly turnover also grew by 33%. These findings indicate that participatory and practice-based mentoring effectively enhances knowledge, behavior, and economic performance. The model offers a scalable strategy for strengthening sustainable and ethical MSME management.
Pancasila dan Maqashid al-Syari’ah: Integrasi Nilai Kebangsaan dan Hukum Islam dalam Penguatan Hukum Keluarga di Indonesia Mohamad Badrun Zaman; Amelia Sholeha; Hilda Kumala Wulandari; roni roni
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 4 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i4.8757

Abstract

This article aims to analyze the integration of the values of Pancasila with the principles of Maqashid al-Sharia in strengthening family law in Indonesia. The background of this research is based on the importance of developing a family law system that is not only oriented toward legal certainty but also toward justice and the welfare of the family. In the context of Indonesia’s religious and plural society, the integration between national values and the principles of Islamic law becomes a relevant approach in constructing a more comprehensive paradigm of family law. This study employs a normative legal research method with conceptual, philosophical, and statutory approaches. The research data were obtained through library research, including various academic literature, legal doctrines, and regulations related to family law, such as Undang-Undang Nomor 1 Tahun 1974 tentang Perkawinan and Kompilasi Hukum Islam. The results of the study indicate that there is a significant alignment between the values contained in Pancasila and the principles of maqāṣid al-sharī‘ah, particularly in the protection of religion, life, intellect, lineage, and property. This alignment demonstrates that the integration between national values and the principles of Islamic law can serve as a philosophical foundation for strengthening family law in Indonesia. Furthermore, this study shows that such value integration has been reflected in various family law regulations as well as in the practices of religious courts in Indonesia. Therefore, the integrative approach between the values of Pancasila and maqāṣid al-sharī‘ah needs to be continuously developed in order to build a family law system that is more responsive to social dynamics and oriented toward justice and family welfare.