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All Journal JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Akbar NP Darma Wahana
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Economics, Econometrics & Finance

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Pengaruh Pelayanan Publik, Kualitas Kehidupan Kerja, dan Integritas terhadap Kinerja Aparatur Desa Se-Kecamatan Bulakamba Kabupaten Brebes Agustian Nur Alif; Slamet Bambang Riono; Ari Kristiana; Akbar NP Darma Wahana; Amelia Sholeha
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6545

Abstract

This study aims to analyze the influence of public service, quality of work life, and integrity on the performance of village officials in Bulakamba District, Brebes Regency. A quantitative approach was used with a survey method. The population in this study consisted of all 149 village apparatus employees in Bulakamba District. The sample size was determined using the Slovin formula with a 5% margin of error, resulting in 109 respondents selected based on the criteria of being over 17 years old and having at least one year of work experience. Data were collected through the distribution of questionnaires and analyzed using multiple linear regression. The results of the study show that public service has a positive and significant effect on the performance of village officials. The quality of work life also has a positive and significant effect, indicating the importance of a supportive work environment. In addition, integrity has been proven to have a positive and significant impact on performance, emphasizing that honesty and responsibility are crucial factors in improving work outcomes. Simultaneously, public service, quality of work life, and integrity jointly contribute 45.00% to the performance of village officials, while the remaining 55.00% is influenced by other variables not examined in this study.
Pengaruh Kompetensi Individu, Sikap Kerja dan Komunikasi Internal terhadap Kinerja Karyawan (Studi Kasus di PT Kido Mulia Indonesia) Wihartiani Wihartiani; Slamet Bambang Riono; Indah Dewi Mulyani; Dumadi Dumadi; Akbar NP Darma Wahana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6556

Abstract

This study aims to analyze the influence of individual competence, work attitude, and internal communication on employee performance at PT Kido Mulia Indonesia. The background of this research is based on the importance of competent human resources, a positive work attitude, and effective internal communication in improving employee productivity. The research method used is quantitative with an associative approach. The sample consisted of 99 respondents who are employees of PT KMI, selected through purposive sampling. Data analysis was conducted using multiple linear regression with the assistance of SPSS. The results show that, partially, the variable of individual competence has a positive and significant effect on employee performance, with a t-value greater than the t-table value and a significance level below 0.05. Similarly, work attitude and internal communication variables also have a positive and significant influence on employee performance. Simultaneously, the three independent variables significantly influence employee performance. The Adjusted R Square value of 0.736 indicates that 73.6% of the variation in employee performance can be explained by the three independent variables, while the remaining 26.4% is explained by other variables outside the model. The managerial implication of this research emphasizes the importance for company management to enhance employee competence through training programs, foster a positive work culture, and strengthen effective internal communication systems. These actions are expected to support the sustainable improvement of employee performance.
Analisis Iklan Media Sosial dan Kualitas Produk terhadap Keputusan Pembelian dengan Kepuasan Pelanggan sebagai Variabel Intervening pada UMKM Sambal K’diyah Kabupaten Brebes Novanka Yanusa; Andi Yulianto; Syariefful Ikhwan; Akbar NP Darma Wahana; Roby Setiadi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4957

Abstract

This study analyzes the influence of social media advertising and product quality on purchase decisions, with customer satisfaction as a mediating variable at UMKM Sambal K’diyah in Brebes Regency. A quantitative method with SEM-PLS analysis was employed using a sample of 155 respondents. The results show that social media advertising and product quality have a significant positive effect on customer satisfaction (β = 0.630 and β = 0.373). Product quality also significantly influences purchase decisions (β = 0.664), as does customer satisfaction (β = 0.204). Furthermore, customer satisfaction mediates the relationship between both independent variables and purchase decisions. The R² values of 0.570 for customer satisfaction and 0.705 for purchase decisions indicate a strong predictive model. This study highlights the importance of digital promotion and product quality in increasing customer satisfaction and purchase decision-making.
Co-Authors Agustian Nur Alif Amelia Sholeha Andi Yulianto Ari Kristiana Dumadi Dumadi Indah Dewi Mulyani Novanka Yanusa Riono, Slamet Bambang Roby Setiadi Syariefful Ikhwan Wihartiani Wihartiani