Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif
Jois Simarmata
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Dampak Brand Positioning Terhadap Persepsi Konsumen Dan Niat Membeli di Toko Kijora Lemang Batok Christian Putra Tarigan; Jois Simarmata; Lidia Mutiara Hutasoit; Lenti Susana Saragih
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.290

Abstract

This research aims to evaluate the impact of brand positioning strategies on consumer perceptions and purchase intentions in the Lemang Batok store context. The Lemang Batok store is considered as a research object to understand how brand positioning can influence consumer perceptions and their desire to purchase this unique product. Mixed methods were used to combine survey and interview data to gain a holistic understanding.
Analisis Strategi Komunikasi Pemasaran Nronlineshop_ Di Platform Shopee Nadya Rahmadhani; Dilla Syadzwina; Jois Simarmata; Lenti Susanna Saragih; Danny Ajar Baskoro
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 3 (2024): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research analyzes the marketing communication strategy used by Nronlineshop_ on the Shopee e-commerce platform. In the rapidly developing digital era, marketing communication strategy is a key factor in determining the success of an online business. Its aim is to increase visibility, sales, and customer loyalty with effective and efficient strategies. The research employs a method of library study and a qualitative approach, focusing on theory and a case study of Nronlineshop_. The findings show that Nronlineshop_ implements a strategy that includes promotional tools in marketing communication such as advertising, sales promotion, public relations, personal selling, and direct marketing. The main challenge is the intense competition on Shopee, necessitating better product and service differentiation. The recommendations given include developing differentiation strategies, collaborating with influencers, integrating marketing channels, and understanding technology trends.
Co-Authors Christian Putra Tarigan Danny Ajar Baskoro Dilla Syadzwina Lenti Susana Saragih Lenti Susanna Saragih Lidia Mutiara Hutasoit Nadya Rahmadhani