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All Journal Student Scientific Creativity Journal Akuntansi: Jurnal Riset Ilmu Akuntansi
lidya Mutiara Hutasoit
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Student Scientific Creativity Journal

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Pengaruh Komunikasi Pemasaran Dalam Kesuksesan Bisnis di Toko Kelontong Seroja Perawang Lidya Mutiara Hutasoit; Lenti Susanna Saragih; Dany Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3559

Abstract

This research aims to determine the influence of marketing communication on business success at the Seroja Perawang Grocery Store. The research method used is a descriptive method with a qualitative approach. Data collection techniques are carried out through interviews, observation and documentation. The research results show that marketing communication has a significant influence on business success at the Seroja Perawang Grocery Store. This is proven by increased sales, brand awareness and customer loyalty after implementing an integrated marketing communications strategy.
Co-Authors Allya Ega Annisa Hutauruk Aurora Elise Putriku Danny Ajar Baskoro Lenti Susana Saragih Lenti Susanna Saragih Selvia Santa Maria Siallagan