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Purwani Husodo
Universitas Muhammadiyah A.R. Fachruddin
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE ROLE OF HUMAN RESOURCE QUALITY AND PRODUCTION TECHNOLOGY ON THE OPERATIONAL COMPETITIVENESS OF MSMES IN TANGERANG REGENCY WITH MARKET ADAPTABILITY AS A MEDIATING VARIABLE Nirfison; Abu Naim; Rahman Soesilo; Purwani Husodo; Ervina Yennie Permananingrum; Danu Noval Ramadhoni
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1203

Abstract

MSMEs in Tangerang’s Regency has a crucial role in boosting local economic growth, but it also has challenges in boosting operational competitiveness in a dynamic marketplace. This study aims to analyse the impact of Human Resource Management (HRM) quality and production technology on MSMEs operational day, using market flexibility as a mediating variable. This study employs a quantitative approach using the Structural Equation Modelling (SEM) method based on SmartPLS. File is gathered through questionnaires given to 200 MSMEs participants in the Tangerang province. The results of the data analysis indicate that SDM quality has a positive and significant impact on market adaptability (t-statistik = 6,134; p < 0,001) and operational daya saing (t-statistik = 5,221; p < 0,001). Additionally, production technology has a significant impact on market adaptability (t-statistik = 4,987; p < 0,001) and operational competitiveness (t-statistik = 4,653; p < 0,001). The market's ability to adapt significantly demonstrates the relationship between the two bebas variables and the day-to-day operations of MSMEs (t-statistik = 3,874; p < 0,001).This study highlights the importance of Human Resource development and adaptable production technology for the market in boosting MSMEs competitiveness in Tangerang province.
Co-Authors Abu Naim Abu Naim Abu Naim Adelia Dwi Valentin Adi Rizky Pratama Annisa Risqi Sulistya Kusuma Wardhani Bagus Dwi Pandito Bagus Wahyu Pandhito Budianto, Rizki Danu Noval Ramadhoni Deni Muharam Dwi Sosanto Ervina Yennie Permananingrum Fitria Budi Utami Imam Arifin Isma Wahyu Yunian Juwita, Ayu Ratna karismayanti, Siti Maya Lestari, Maya Muhammad Hussin Nirfison Nirfison, Nirfison Nurfy, Ariadin Rahmat Sulaiman Sapriyadi, Sapriyadi Sartono Sartono Sartono Siti Fatimatul Zuhroh Soesilo, Rahman Sudianto Sudianto Suhendra Anjar Dinata Supriyade, Supriyade Suryo Sulistiyo Syamsudin Tohirn Al Mudzakir Yogi Gumilar