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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Formosa Journal of Multidisciplinary Research (FJMR) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan JURNAL MULTIDISIPLIN ILMU AKADEMIK Inovasi Sosial: Jurnal Pengabdian Masyarakat
Erica Adriana
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The Influence of Electronic Word of Mouth (E-WOM), Celebrity Endorsers, and Country of Origin on Purchasing Decisions for Skintific Products Felik Sad Windu Wisnu Broto; Erica Adriana; Aquina Tiara Dewi
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9541

Abstract

The purpose of this study was to analyze and determine the effect of electronic word of mouth (e-wom), celebrity endorsers, and country of origin on purchasing decisions for Skintific products. This study uses a quantitative method approach. The population used is the Indonesian people who use or have used Skintific products with a sampling of 272 respondents. The sampling technique used is non- probability sampling with purposive sampling method. The results show that e-wom, and country of origin have a positive and significant influence on purchasing decisions, while celebrity endorsers have a negative influence on purchasing decisions. The results of this study suggest that brands can consider retaining e-wom into online marketing strategies to improve product purchase decisions. In addition, this study highlights the importance of considering country of origin when marketing products to consumers, as this can significantly influence product purchase decisions. This research contributes to the existing literature by providing insights into the role of e-wom, celebrity endorsers, and country of origin in product purchase decisions, and offers practical implications for brands.
Faktor Komunikasi Efektif dalam Meningkatkan Kinerja Pegawai Cyrious Cyrious; Erica Adriana
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 3 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i3.630

Abstract

Effective communication is an important factor in improving employee performance in an organization. This study aims to describe the factors of effective communication that play a role in improving employee performance. The method used in this study is literature analysis which includes scientific articles and research related to effective communication and employee performance. The findings from this literature study indicate that factors such as open, clear, and open communication between superiors and subordinates, the use of appropriate communication media, active involvement in communication, and the ability to listen empathetically can contribute to improving employee performance. The implication of this finding is the importance of paying attention to and improving effective communication within organizations to achieve optimal employee performance.
Co-Authors Aland Christian Aquina Tiara Dewi Beatriz Beatriz Cyrious Cyrious Ellian Danica Ekaristie Felik Sad Windu Wisnu Broto Fitriza Ferunita Koto Fransiska Cicilia Irwanto Gita Sari Agape Soebijakto Gregorius Sereno Maddison Kando Helena Putri Prima Santi Priambodo I Gusti Ngurah Agung Arya Bhakta Narayana Jevon Paul Irawan Karnalim, Teofilus Louis Febriano Sujono Monica Anastasia Putri Rahayu Lestari Hasih Raja Daud Pratama Richard Michael Duncan Uki Yonda Asepta Yeremia Hari Wibowo