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All Journal INFERENSI BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Al-Qardh Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Jurnal STIE Semarang (Edisi Elektronik) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Manajemen Bisnis Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI JBMR: Journal of Business and Management Review Journal of Management and Entrepreneurship Research Social Science Studies Journal of Management and Islamic Finance Relevance: Journal of Management and Business Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JUEBIR: Journal of Economics and Business Research
Zakky Fahma Auliya
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Online Costumer Reviews (OTRs) dan Rating: Kekuatan Baru pada Pemasaran Online di Indonesia Zakky Fahma Auliya; Moh Rifqi Khairul Umam; Septi Kurnia Prastiwi
EBBANK Vol 8, No 1 (2017): EBBANK Vol.8 No.1 Juni 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.403 KB)

Abstract

The background of this research was  gap research between Nieto et al (Nieto, Hernández-Maestro, & Muñoz-Gallego, 2014) with Wang et al (Wang, Liu, & Fang, 2015). This research added intervening variable namely customer perseption to express customer reviews online and rating on purchase decisions in the Indonesia marketplace by using purposive sampling technique approach. The sample is 100 people in Surakarta that had made a purchase online in the marketplace. Customer reviews online and rating in this study are expected to affect purchasing decisions of online product on the marketplace. By using analytical tools AMOS 21, we found that customer reviews online has a positive and significant effect on the customer perception. Rating is also has positive and significant effect on the customer perception. The results of this study also revealed that the customer perception has positive and significant effect on purchasing decisions.
Apakah Halal Awareness dapat meningkatkan Repurchase Intention? Septi Kurnia Prastiwi; Zakky Fahma Auliya
EBBANK Vol 7, No 2 (2016): EBBANK Vol.7 No.2 Desember 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.961 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis beberapa faktor yang dapat meningkatkan Repurchase Intention pada produk makanan halal . Dua variabel yang diduga dapat mempengaruhi Repurchase Intention adalah Halal Awareness dan Brand Loyalty. Penelitian ini menggunakan metode survei dengan populasi konsumen  mie instan halal di Yogyakarta dan Surakarta, dengan sampel sebanyak 150 responden, dengan pengambilan sampel purposive sampel, dan kuisioner dengan 12 indikator pertanyaan. Hasil uji validitas, reliabilitas, dan uji asumsi klasik mendukung untuk melanjutkan penelitian. Hasil uji analisis regresi linier berganda mendapatkan hasil bahwa variabel Halal Awareness tidak berpengaruh signifikan terhadap Repurchase Intention, variabel Brand Loyalty berpengaruh positif dan  signifikan terhadap variabel dependen Repurchase Intention. Untuk menguji apakah variabel brand loyalty dapat menjadi variabel mediator antara halal awareness dengan repurchase intention, dibuktikan dengan hasil uji sobel test yang menemukan bahwa variabel brand loyalty signifikan sebagai variabel mediator.This study aims to examine the factors that may affect repurchase intention for halal food product. Two variables suspected to affect the repurchase intention are halal awareness and brand loyalty. The design of this study is survery method with a population of halal instant noodles customers in Yogyakarta and Solo, with sample size of 150 respondents, the sampling methods purposive sampling a questionnaire with 12 indicators questions. Test results validity, reliability and classic assumption test support for continuing research. Multiple linier regression analysis get the result that variable halal awareness not significantly affect repurchase intention, but variable brand loyalty can affect positively and significantly related to the dependent variable repurchase intention. To examine variable brand loyalty can be mediator variable halal awareness to repurchase intention, evidence by sobel test and get the result that variable brand loyalty significantly as mediator variable.
Pengaruh Review Online, Kepercayaan Pada Web, Keamanan Bertransaksi Online, dan Privasi Terhadap Niat Pembelian Ulang Pada Toko Online Lazada Aulia Maya Nur Lita; Zakky Fahma Auliya
EBBANK Vol 10, No 1 (2019): EBBANK Vol.10 No.1 Juni 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

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Abstract

The purpose of this study was to determine the effect of online reviews, trust in the web, securityy of online transactions, and privacy toward repurchase intention on Lazada’s online store. The type of research used in this study is quantitative. The population in this study was the community of Solo Raya who had made an online purchase at Lazada. The sampling technique uses nonprobability sampling with incidental sampling techniques. In conducting data processing, this study uses SPSS 23. This research uses a questionnaire as material for collecting data with a sample of 100 respondents. This study uses multiple linear regression analysis. This analysis is used to test the relationship between the independent variable and the dependent variable. The results of this study are (1) Online reviews have no significant effect on repurchase intention, (2) Trust in the web has a significant effect on repurchase intention, (3) The security of online transactions has an effect on repurchase intention, (4) Privacy has a significant effect on repurchase intention
FAKTOR PEMICU PERFORMA PENJUALAN PRODUK PADA TOKO ONLINE TOKOPEDIA Zakky Fahma Auliya; lka Yoga
Solusi Vol 15, No 3 (2016)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v15i3.2056

Abstract

Penelitian ini dilakukan untuk melihat faktor pem.icu yang mempengaruh perform.a penjualan pada Toko Online Tokopedia dengan menggunakan tehnik purpose sampling. Banyak faktor yang diduga mempengaruhi performa penjualan dan variabel yang diduga berpengaruh da)am penelitian ini adalah rating dan OCRs. Dengan menggunakan uji korelasi dan regresi diperoleh basil bahwa variabel rating clan OCRs dapat digunakan untuk mengukur perfonna penjualan. Variabel rating tidak berpengaruh negatif dan tidak signifikan dan hanya variabel OCRs mempunyai pengaruh yang positif signifikasn terhadap perfonna penjualan. Kata Kunci : performa penjualan, rating, OCRs
The Influence of Customers Satisfaction, Switching Barrier and Trust for Brands on Customer Retention: A Research on Millennials Agung Novianto Margarena; Zakky Fahma Auliya
Relevance: Journal of Management and Business Vol. 3 No. 2 (2020)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (961.78 KB) | DOI: 10.22515/relevance.v3i2.2775

Abstract

The purpose of this research is to retest the relation between customer satisfaction, switching barrier, brand trust toward customer retention due to differences between the results from Ranaweera and Prabhu (2003); Dimyati (2015) and Marasabessy et al. (2014); Ullah et al. (2015). This research employed the sample of millennials who have been using IM3 for at least 6 months (coming from Surakarta with the number of 160 respondents) and were taken by the purposive sampling technique. This research used three variables namely dependent variable, independent variable and intervening variable. The employed research method would be the quantitative method. The employed data analysis tool is SEM AMOS version 21.0. The result of this research indicated that all the direct relations had a significant influence. Customer satisfaction and switching barrier affected the brand trust significantly. Customer satisfaction and switching barrier affected customer retention significantly. It was identified that the indirect relation between brand trust as an intervening variable and the customer satisfaction as well as switching barrier had no impact on customer retention. 
The Role Of Student Satisfaction In The Roots Of Determining Word Of Mouth (Wom) Aprih Santoso; Sri Yuni Widowati; Zakky Fahma Auliya
Relevance: Journal of Management and Business Vol. 4 No. 1 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.115 KB) | DOI: 10.22515/relevance.v4i1.3274

Abstract

Abstract This study aims to determine the effect of service quality and Word Of Mouth (WOM) on student satisfaction at the University of Semarang as an Intervening Variable. The independent variable in this study is the quality of service and the dependent variable is Word of Mouth (WOM) while the Intervening Variable is student satisfaction at the University of Semarang. The research was conducted by taking a sample of 129 students of the University of Semarang. The research method uses accident sampling. The technical analysis in this study uses Path analysis. The result shows that service quality and satisfaction directly effect the Word Of Mouth (WOM) of the University of Semarang students. Service quality) has a direct influence on student satisfaction at the University of Semarang and satisfaction is able to moderate the effect of service quality on the Word Of Mouth (WOM) of of the University of Semarang students
Pengaruh Online Customer Review, Label Halal, dan Country Of Origin terhadap Minat Beli Zakky Fahma Auliya; Juliana Alfi Na’iim
JURNAL STIE SEMARANG Vol 13 No 3 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh online customer review, label halal, dan country of origin terhadap minat beli kosmetik Safi. Populasi dalam penelitian ini adalah semua mahasiswi di lima Perguruan Tinggi Islam yang ada di Solo Raya, dengan sampel sebanyak 170 responden yang diambil menggunakan metode purposive sampling. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan aplikasi AMOS versi 24.0. Penelitian ini menggunakan 4 variabel yakni 3 variabel endogen (independen) dan 1 variabel eksogen (dependen). Variabel endogen terdiri dari online customer review, label halal, dan country of origin. Sedangkan variabel eksogen terdiri dari minat beli. Hasil penelitian menunjukkan bahwa online customer review berpengaruh positif dan signifikan terhadap minat beli, label halal berpengaruh positif dan signifikan terhadap minat beli, sedangkan country of origin berpengaruh negatif dan tidak signifikan terhadap minat beli. Hasil penelitian menunjukkan bahwa minat beli konsumen dapat ditingkatkan dengan cara menumbuhkan minat preferensial konsumen melalui online customer review dan label halal.
The influence of Performance Expectations, Business Expectations, and Facilitating Conditions on Interest in Using the QRIS System Himayor Zidan; Zakky Fahma Auliya
Dinamis : Journal of Islamic Management and Bussiness Vol 6, No 1 (2023): April
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v6i1.3869

Abstract

The purpose of this research is to analyze the effect of performance expectations, business expectations, and facilitating conditions on interest in using the QRIS system. The population in this study were students studying at three major universities in Solo Raya, namely students at UIN Raden Mas Said Surakarta, Muhamadiyah University Surakarta and Sebelas Maret University Surakarta. The sample in this study is prospective QRIS users who will use QRIS in the payment transaction method. There were 114 respondents used in this study. The data were analyzed using the IBM SPSS Statistik software version 26. This research method is a quantitative research method. The data analysis method used is multiple linear regression analysis. The results of the study show that: (1) Performance Expectations have no effect on Interest in using the QRIS system. (2) Business Expectations have a significant effect on Interest in Using the QRIS system. (3) facilitating conditions have a significant effect on Interest in Using the QRIS system.
The influence of Hedonic Shopping Motivation, Shopping Lifestyle, and Shopping Enjoyment on Fashion Consumers' Impulse Purchases in e-Commerce Fitriani, Desi Dwi; Auliya, Zakky Fahma
Journal of Business and Management Review Vol. 4 No. 8 (2023): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr48.8552023

Abstract

The purpose of this study is to analyze the effect of Hedonic Shopping Motivation, Shopping Lifestyle, and Shopping Enjoyment on the impulse purchases of fashion consumers on Shopee. The population in this study is consumers domiciled in Karanganyar Regency. The sample in this study is fashion consumers at Shopee who have used and are users of Shopee. The respondents used in this study numbered 120. Data was analyzed using IBM SPSS Statistic software version 26. This research method is quantitative research method. The data analysis method used is multiple linear regression analysis. The results showed that: (1) From the results of significant values of 0.329 > 0.05 and calculated values of 0.980 < table 1.658 so that it can be concluded that Hedonic Shopping Motivation (X1) has no effect on Impulse Buying (Y). (2) From the results of a significant value of 0.000 < 0.05 and a calculated value of 4.862 > table 1.658, it can be concluded that Shopping Lifestyle (X2) has a significant effect on Impulse Buying (Y). (3) From the results of significant values of 0.010 < 0.05 and calculated values of 2.625 > table 1.658 so that it can be concluded that Shopping Enjoyment (X3) has a significant effect on Impulse Purchases (Y). So it can be seen from the three independent variables above that Shopping Lifestyle is the most influential variable in this study, with the value of significance and calculated value.
Kesadaran Umat Muslim Dan Informasi Boikot Produk Terhadap Perilaku Pembelian Melalui Niat Pembelian Margarena, Agung Novianto; Setiawan, Setiawan; Fauzi, Irsal; Aziz, Abdul; Auliya, Zakky Fahma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2361

Abstract

This research aims to find out whether the Israeli and Palestinian wars influence Millennial Muslim purchasing behavior towards pro-Israel products. The large amount of information calling for a boycott of pro-Israel products which is currently popular in Indonesia is the basis for this research. The Theory of Reasoned Action (TRA) construct is used as an analytical framework involving awareness variables, information about product boycotts, purchase intentions, and purchase behavior. This research is classified as quantitative descriptive research with a sampling technique using random sampling of 114 millennial respondents in the city of Salatiga, Indonesia. The analytical tool in this research uses SEM AMOS ver. 21 with instrument tests, normality tests, singularity multicollinearity tests, model feasibility tests, and hypothesis tests. The research results show that awareness as a Muslim and information about product boycotts have a significant effect on purchasing behavior through the intention to purchase pro-Israel products among millennial Muslims. The findings of this research are that collective culture as a Muslim plays a big role in the intention and behavior of boycotting the purchase of pro-Israel products.The recommendation of this research is the need for local substitute products to emerge Keywords: Theory of reasoned action, Muslim awareness, information about product boycott, purchase intention, behavior
Co-Authors Abdul Aziz Agung Novianto Margarena Amini, Yunita Yahya Ananda Isnaini Damayanti Anas Hidayat, Anas Anita Larasati Aprih Santoso Aulia Maya Nur Lita Dewi, Widiyanti Eka Fitriani, Desi Dwi Himayor Zidan Imanda Firmantyas Putri Pertiwi Imanda Firmantyas Putri Pertiwi Intan Nur Prasasti Irsal Fauzi Juliana Alfi Na’iim Kukuh Purbo Marjiyanto lka Yoga Makarim Makarim Margarena, Agung Novianto Moh Rifqi Khairul Umam Moh Rifqi Khairul Umam Muhammad Suyanto, Muhammad Na`iim, Juliana Alfi Ratna Roostika Restu Purba Riyadi Rismaya Sulistyowati Septi Kurnia Prastiwi Septi Kurnia Prastiwi Setiawan Setiawan Setiawan Setiawan Sri Yuni Widowati Umam, Moh Rifqi Khairul Wulan Nur Azizah