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All Journal INFERENSI BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Al-Qardh Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal STIE Semarang (Edisi Elektronik) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Manajemen Bisnis SOLUSI JBMR: Journal of Business and Management Review Journal of Management and Entrepreneurship Research Social Science Studies Journal of Management and Islamic Finance Relevance: Journal of Management and Business Paradoks : Jurnal Ilmu Ekonomi
Auliya, Zakky Fahma
Management Sharia Business, Faculty Of Economics And Islamic Business, UIN Raden Mas Said Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Review Online, Kepercayaan Pada Web, Keamanan Bertransaksi Online, dan Privasi Terhadap Niat Pembelian Ulang Pada Toko Online Lazada Aulia Maya Nur Lita; Zakky Fahma Auliya
EBBANK Vol 10, No 1 (2019): EBBANK Vol.10 No.1 Juni 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.936 KB)

Abstract

The purpose of this study was to determine the effect of online reviews, trust in the web, securityy of online transactions, and privacy toward repurchase intention on Lazada’s online store. The type of research used in this study is quantitative. The population in this study was the community of Solo Raya who had made an online purchase at Lazada. The sampling technique uses nonprobability sampling with incidental sampling techniques. In conducting data processing, this study uses SPSS 23. This research uses a questionnaire as material for collecting data with a sample of 100 respondents. This study uses multiple linear regression analysis. This analysis is used to test the relationship between the independent variable and the dependent variable. The results of this study are (1) Online reviews have no significant effect on repurchase intention, (2) Trust in the web has a significant effect on repurchase intention, (3) The security of online transactions has an effect on repurchase intention, (4) Privacy has a significant effect on repurchase intention
FAKTOR PEMICU PERFORMA PENJUALAN PRODUK PADA TOKO ONLINE TOKOPEDIA Zakky Fahma Auliya; lka Yoga
Solusi Vol 15, No 3 (2016)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v15i3.2056

Abstract

Penelitian ini dilakukan untuk melihat faktor pem.icu yang mempengaruh perform.a penjualan pada Toko Online Tokopedia dengan menggunakan tehnik purpose sampling. Banyak faktor yang diduga mempengaruhi performa penjualan dan variabel yang diduga berpengaruh da)am penelitian ini adalah rating dan OCRs. Dengan menggunakan uji korelasi dan regresi diperoleh basil bahwa variabel rating clan OCRs dapat digunakan untuk mengukur perfonna penjualan. Variabel rating tidak berpengaruh negatif dan tidak signifikan dan hanya variabel OCRs mempunyai pengaruh yang positif signifikasn terhadap perfonna penjualan. Kata Kunci : performa penjualan, rating, OCRs
The Influence of Customers Satisfaction, Switching Barrier and Trust for Brands on Customer Retention: A Research on Millennials Agung Novianto Margarena; Zakky Fahma Auliya
Relevance: Journal of Management and Business Vol. 3 No. 2 (2020)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (961.78 KB) | DOI: 10.22515/relevance.v3i2.2775

Abstract

The purpose of this research is to retest the relation between customer satisfaction, switching barrier, brand trust toward customer retention due to differences between the results from Ranaweera and Prabhu (2003); Dimyati (2015) and Marasabessy et al. (2014); Ullah et al. (2015). This research employed the sample of millennials who have been using IM3 for at least 6 months (coming from Surakarta with the number of 160 respondents) and were taken by the purposive sampling technique. This research used three variables namely dependent variable, independent variable and intervening variable. The employed research method would be the quantitative method. The employed data analysis tool is SEM AMOS version 21.0. The result of this research indicated that all the direct relations had a significant influence. Customer satisfaction and switching barrier affected the brand trust significantly. Customer satisfaction and switching barrier affected customer retention significantly. It was identified that the indirect relation between brand trust as an intervening variable and the customer satisfaction as well as switching barrier had no impact on customer retention. 
Pengaruh Online Customer Review, Label Halal, dan Country Of Origin terhadap Minat Beli Zakky Fahma Auliya; Juliana Alfi Na’iim
JURNAL STIE SEMARANG Vol 13 No 3 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh online customer review, label halal, dan country of origin terhadap minat beli kosmetik Safi. Populasi dalam penelitian ini adalah semua mahasiswi di lima Perguruan Tinggi Islam yang ada di Solo Raya, dengan sampel sebanyak 170 responden yang diambil menggunakan metode purposive sampling. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan aplikasi AMOS versi 24.0. Penelitian ini menggunakan 4 variabel yakni 3 variabel endogen (independen) dan 1 variabel eksogen (dependen). Variabel endogen terdiri dari online customer review, label halal, dan country of origin. Sedangkan variabel eksogen terdiri dari minat beli. Hasil penelitian menunjukkan bahwa online customer review berpengaruh positif dan signifikan terhadap minat beli, label halal berpengaruh positif dan signifikan terhadap minat beli, sedangkan country of origin berpengaruh negatif dan tidak signifikan terhadap minat beli. Hasil penelitian menunjukkan bahwa minat beli konsumen dapat ditingkatkan dengan cara menumbuhkan minat preferensial konsumen melalui online customer review dan label halal.
Factors Affecting Interest in Revisiting Sharia Hotel Zakky Fahma Auliya
AL-QARDH Vol 4, No 2 (2019): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/jaq.v4i2.1552

Abstract

This research was conducted due to the phenomenon of a decrease in the stay period of foreign tourists in Indonesia in June 2018 compared to the stay period in June 2017. The independent variables used in this research are the completeness of sharia attributes and hotel image on sharia hotel consumers in Indonesia. The research samples were 100 respondents selected using accidental sampling. The analytical tool used in this research is Smart PLS 3.0. It was found that the completeness of Sharia attributes and hotel image variables influence the interest of revisiting Sharia hotels.
The influence of Hedonic Shopping Motivation, Shopping Lifestyle, and Shopping Enjoyment on Fashion Consumers' Impulse Purchases in e-Commerce Fitriani, Desi Dwi; Auliya, Zakky Fahma
Journal of Business and Management Review Vol. 4 No. 8 (2023): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr48.8552023

Abstract

The purpose of this study is to analyze the effect of Hedonic Shopping Motivation, Shopping Lifestyle, and Shopping Enjoyment on the impulse purchases of fashion consumers on Shopee. The population in this study is consumers domiciled in Karanganyar Regency. The sample in this study is fashion consumers at Shopee who have used and are users of Shopee. The respondents used in this study numbered 120. Data was analyzed using IBM SPSS Statistic software version 26. This research method is quantitative research method. The data analysis method used is multiple linear regression analysis. The results showed that: (1) From the results of significant values of 0.329 > 0.05 and calculated values of 0.980 < table 1.658 so that it can be concluded that Hedonic Shopping Motivation (X1) has no effect on Impulse Buying (Y). (2) From the results of a significant value of 0.000 < 0.05 and a calculated value of 4.862 > table 1.658, it can be concluded that Shopping Lifestyle (X2) has a significant effect on Impulse Buying (Y). (3) From the results of significant values of 0.010 < 0.05 and calculated values of 2.625 > table 1.658 so that it can be concluded that Shopping Enjoyment (X3) has a significant effect on Impulse Purchases (Y). So it can be seen from the three independent variables above that Shopping Lifestyle is the most influential variable in this study, with the value of significance and calculated value.
Kesadaran Umat Muslim Dan Informasi Boikot Produk Terhadap Perilaku Pembelian Melalui Niat Pembelian Margarena, Agung Novianto; Setiawan, Setiawan; Fauzi, Irsal; Aziz, Abdul; Auliya, Zakky Fahma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2361

Abstract

This research aims to find out whether the Israeli and Palestinian wars influence Millennial Muslim purchasing behavior towards pro-Israel products. The large amount of information calling for a boycott of pro-Israel products which is currently popular in Indonesia is the basis for this research. The Theory of Reasoned Action (TRA) construct is used as an analytical framework involving awareness variables, information about product boycotts, purchase intentions, and purchase behavior. This research is classified as quantitative descriptive research with a sampling technique using random sampling of 114 millennial respondents in the city of Salatiga, Indonesia. The analytical tool in this research uses SEM AMOS ver. 21 with instrument tests, normality tests, singularity multicollinearity tests, model feasibility tests, and hypothesis tests. The research results show that awareness as a Muslim and information about product boycotts have a significant effect on purchasing behavior through the intention to purchase pro-Israel products among millennial Muslims. The findings of this research are that collective culture as a Muslim plays a big role in the intention and behavior of boycotting the purchase of pro-Israel products.The recommendation of this research is the need for local substitute products to emerge Keywords: Theory of reasoned action, Muslim awareness, information about product boycott, purchase intention, behavior
Social Cognitive Factors Influencing Social Commerce Engagement among Generation Z in Indonesia Auliya, Zakky Fahma; Suyanto, Muhammad; Hidayat, Anas; Roostika, Ratna
Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.2-66

Abstract

Objective: This study investigates the social cognitive factors influencing social commerce engagement, focusing on Generation Z users in Indonesia. The objective is to explore the roles of subjective norms, perceived utilitarian value, self-efficacy, and the fear of missing out (FoMO) in shaping purchase intentions on platforms like TikTok. Research Design & Methods: This study uses an explanatory research design to test causal relationships between variables, focusing on Generation Z TikTok users in Indonesia. A non-probability and convenience sampling method was used, with a sample size of 325 respondents, which falls within the recommended range of 100-400 respondents. Findings: Subjective norms were found to significantly influence purchase intentions in collectivist cultures like Indonesia. Perceived utilitarian value, such as convenience and cost-efficiency, also positively impacts purchase intentions. Self-efficacy boosts consumer confidence in navigating social commerce platforms, enhancing purchase intentions. FoMO serves as a crucial mediator, especially during time-sensitive sales or influencer promotions, increasing urgency in purchasing decisions. The intention to buy strongly correlates with actual purchases. Implications and Recommendations: Marketers should leverage micro-influencers to build trust in niche communities. AI algorithms can predict trends from user behavior, while integrating augmented reality (AR) features can improve engagement. Creating exclusive content and limited-time offers can amplify FoMO, encouraging quicker purchase decisions. Clear return policies and product reviews can further enhance consumer confidence. Contribution & Value Added: This study integrates FoMO into social cognitive theory (SCT), offering valuable insights into the psychological factors shaping social commerce behavior. It provides actionable recommendations for marketers to optimize engagement and drive sales.
Model Stimulus-Organism-Response (S-O-R): Peran Trust sebagai Mediasi dalam Keputusan Pembelian Produk N’Pure di TikTok Shop Dewi, Widiyanti Eka; Zakky Fahma Auliya
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1389

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi live streaming dan flash sale terhadap keputusan pembelian, dengan kepercayaan sebagai variabel mediasi, dalam konteks pemasaran produk N’Pure di TikTok Shop. N’Pure merupakan merek lokal Indonesia di bidang kecantikan yang dikenal dengan penggunaan bahan-bahan alami dalam produknya. Data dikumpulkan melalui kuesioner kepada 150 responden di wilayah Solo Raya. Mengacu pada kerangka teori Stimulus-Organism-Response (S-O-R), studi ini menggunakan pendekatan kuantitatif dengan metode analisis Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa live streaming berpengaruh signifikan secara langsung terhadap kepercayaan dan keputusan pembelian. Namun, pengaruh tidak langsung melalui kepercayaan tidak signifikan, Sebaliknya, flash sale tidak memberikan pengaruh signifikan terhadap kepercayaan maupun keputusan pembelian, baik secara langsung maupun tidak langsung. Sehingga kepercayaan tidak berperan sebagai mediator yang efektif dalam hubungan tersebut. Temuan ini menekankan pentingnya optimalisasi strategi live streaming sebagai alat pemasaran interaktif yang mampu mendorong keputusan pembelian secara langsung dalam lingkungan social commerce.
Pengaruh Influencer Marketing dan Brand Image Terhadap Niat Beli dengan Kepercayaan Konsumen Sebagai Variabel Intervening Pada Produk Skintific Amini, Yunita Yahya; Zakky Fahma Auliya
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1394

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh influencer marketing dan brand image terhadap minat beli, dengan kepercayaan konsumen sebagai variabel intervening pada konsumen produk Skintific di wilayah Soloraya. Menggunakan pendekatan kuantitatif dan metode SEM-PLS, penelitian melibatkan 119 responden usia 18–30 tahun. Hasil menunjukkan bahwa influencer marketing dan brand image berpengaruh positif dan signifikan terhadap kepercayaan konsumen dan minat beli. Kepercayaan konsumen juga terbukti memediasi secara signifikan pengaruh kedua variabel tersebut terhadap minat beli. Nilai koefisien pengaruh tidak langsung influencer marketing terhadap minat beli melalui kepercayaan konsumen sebesar 0,341, sedangkan brand image sebesar 0,115. Ini menunjukkan bahwa peran influencer lebih dominan dibandingkan brand image dalam membentuk kepercayaan yang berdampak pada keputusan pembelian. Temuan ini mendukung Theory of Planned Behavior dan menekankan pentingnya membangun kepercayaan melalui kredibilitas influencer dan citra merek.
Co-Authors Abdul Aziz Agung Novianto Margarena Amini, Yunita Yahya Anas Hidayat, Anas Aulia Maya Nur Lita Dewi, Widiyanti Eka Fitriani, Desi Dwi Imanda Firmantyas Putri Pertiwi Imanda Firmantyas Putri Pertiwi Intan Nur Prasasti Irsal Fauzi Juliana Alfi Na’iim Kukuh Purbo Marjiyanto lka Yoga Margarena, Agung Novianto Moh Rifqi Khairul Umam Moh Rifqi Khairul Umam Muhammad Suyanto, Muhammad Na`iim, Juliana Alfi Ratna Roostika Restu Purba Riyadi Rismaya Sulistyowati Septi Kurnia Prastiwi Setiawan Setiawan Umam, Moh Rifqi Khairul