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All Journal INFERENSI Jurnal Al-Qardh Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Jurnal STIE Semarang (Edisi Elektronik) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Manajemen Bisnis Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI JBMR: Journal of Business and Management Review Journal of Management and Entrepreneurship Research Social Science Studies Journal of Management and Islamic Finance Relevance: Journal of Management and Business Paradoks : Jurnal Ilmu Ekonomi Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JUEBIR: Journal of Economics and Business Research
Zakky Fahma Auliya
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Review Online, Kepercayaan Pada Web, Keamanan Bertransaksi Online, dan Privasi Terhadap Niat Pembelian Ulang Pada Toko Online Lazada Aulia Maya Nur Lita; Zakky Fahma Auliya
EBBANK Vol 10, No 1 (2019): EBBANK Vol.10 No.1 Juni 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.936 KB)

Abstract

The purpose of this study was to determine the effect of online reviews, trust in the web, securityy of online transactions, and privacy toward repurchase intention on Lazada’s online store. The type of research used in this study is quantitative. The population in this study was the community of Solo Raya who had made an online purchase at Lazada. The sampling technique uses nonprobability sampling with incidental sampling techniques. In conducting data processing, this study uses SPSS 23. This research uses a questionnaire as material for collecting data with a sample of 100 respondents. This study uses multiple linear regression analysis. This analysis is used to test the relationship between the independent variable and the dependent variable. The results of this study are (1) Online reviews have no significant effect on repurchase intention, (2) Trust in the web has a significant effect on repurchase intention, (3) The security of online transactions has an effect on repurchase intention, (4) Privacy has a significant effect on repurchase intention
FAKTOR PEMICU PERFORMA PENJUALAN PRODUK PADA TOKO ONLINE TOKOPEDIA Zakky Fahma Auliya; lka Yoga
Solusi Vol 15, No 3 (2016)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v15i3.2056

Abstract

Penelitian ini dilakukan untuk melihat faktor pem.icu yang mempengaruh perform.a penjualan pada Toko Online Tokopedia dengan menggunakan tehnik purpose sampling. Banyak faktor yang diduga mempengaruhi performa penjualan dan variabel yang diduga berpengaruh da)am penelitian ini adalah rating dan OCRs. Dengan menggunakan uji korelasi dan regresi diperoleh basil bahwa variabel rating clan OCRs dapat digunakan untuk mengukur perfonna penjualan. Variabel rating tidak berpengaruh negatif dan tidak signifikan dan hanya variabel OCRs mempunyai pengaruh yang positif signifikasn terhadap perfonna penjualan. Kata Kunci : performa penjualan, rating, OCRs
The Influence of Customers Satisfaction, Switching Barrier and Trust for Brands on Customer Retention: A Research on Millennials Agung Novianto Margarena; Zakky Fahma Auliya
Relevance: Journal of Management and Business Vol. 3 No. 2 (2020)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (961.78 KB) | DOI: 10.22515/relevance.v3i2.2775

Abstract

The purpose of this research is to retest the relation between customer satisfaction, switching barrier, brand trust toward customer retention due to differences between the results from Ranaweera and Prabhu (2003); Dimyati (2015) and Marasabessy et al. (2014); Ullah et al. (2015). This research employed the sample of millennials who have been using IM3 for at least 6 months (coming from Surakarta with the number of 160 respondents) and were taken by the purposive sampling technique. This research used three variables namely dependent variable, independent variable and intervening variable. The employed research method would be the quantitative method. The employed data analysis tool is SEM AMOS version 21.0. The result of this research indicated that all the direct relations had a significant influence. Customer satisfaction and switching barrier affected the brand trust significantly. Customer satisfaction and switching barrier affected customer retention significantly. It was identified that the indirect relation between brand trust as an intervening variable and the customer satisfaction as well as switching barrier had no impact on customer retention. 
The Role Of Student Satisfaction In The Roots Of Determining Word Of Mouth (Wom) Aprih Santoso; Sri Yuni Widowati; Zakky Fahma Auliya
Relevance: Journal of Management and Business Vol. 4 No. 1 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.115 KB) | DOI: 10.22515/relevance.v4i1.3274

Abstract

Abstract This study aims to determine the effect of service quality and Word Of Mouth (WOM) on student satisfaction at the University of Semarang as an Intervening Variable. The independent variable in this study is the quality of service and the dependent variable is Word of Mouth (WOM) while the Intervening Variable is student satisfaction at the University of Semarang. The research was conducted by taking a sample of 129 students of the University of Semarang. The research method uses accident sampling. The technical analysis in this study uses Path analysis. The result shows that service quality and satisfaction directly effect the Word Of Mouth (WOM) of the University of Semarang students. Service quality) has a direct influence on student satisfaction at the University of Semarang and satisfaction is able to moderate the effect of service quality on the Word Of Mouth (WOM) of of the University of Semarang students
Pengaruh Online Customer Review, Label Halal, dan Country Of Origin terhadap Minat Beli Zakky Fahma Auliya; Juliana Alfi Na’iim
JURNAL STIE SEMARANG Vol 13 No 3 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh online customer review, label halal, dan country of origin terhadap minat beli kosmetik Safi. Populasi dalam penelitian ini adalah semua mahasiswi di lima Perguruan Tinggi Islam yang ada di Solo Raya, dengan sampel sebanyak 170 responden yang diambil menggunakan metode purposive sampling. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan aplikasi AMOS versi 24.0. Penelitian ini menggunakan 4 variabel yakni 3 variabel endogen (independen) dan 1 variabel eksogen (dependen). Variabel endogen terdiri dari online customer review, label halal, dan country of origin. Sedangkan variabel eksogen terdiri dari minat beli. Hasil penelitian menunjukkan bahwa online customer review berpengaruh positif dan signifikan terhadap minat beli, label halal berpengaruh positif dan signifikan terhadap minat beli, sedangkan country of origin berpengaruh negatif dan tidak signifikan terhadap minat beli. Hasil penelitian menunjukkan bahwa minat beli konsumen dapat ditingkatkan dengan cara menumbuhkan minat preferensial konsumen melalui online customer review dan label halal.
The influence of Performance Expectations, Business Expectations, and Facilitating Conditions on Interest in Using the QRIS System Himayor Zidan; Zakky Fahma Auliya
Dinamis : Journal of Islamic Management and Bussiness Vol 6, No 1 (2023): April
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v6i1.3869

Abstract

The purpose of this research is to analyze the effect of performance expectations, business expectations, and facilitating conditions on interest in using the QRIS system. The population in this study were students studying at three major universities in Solo Raya, namely students at UIN Raden Mas Said Surakarta, Muhamadiyah University Surakarta and Sebelas Maret University Surakarta. The sample in this study is prospective QRIS users who will use QRIS in the payment transaction method. There were 114 respondents used in this study. The data were analyzed using the IBM SPSS Statistik software version 26. This research method is a quantitative research method. The data analysis method used is multiple linear regression analysis. The results of the study show that: (1) Performance Expectations have no effect on Interest in using the QRIS system. (2) Business Expectations have a significant effect on Interest in Using the QRIS system. (3) facilitating conditions have a significant effect on Interest in Using the QRIS system.
The influence of Hedonic Shopping Motivation, Shopping Lifestyle, and Shopping Enjoyment on Fashion Consumers' Impulse Purchases in e-Commerce Fitriani, Desi Dwi; Auliya, Zakky Fahma
Journal of Business and Management Review Vol. 4 No. 8 (2023): (Issue-August)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr48.8552023

Abstract

The purpose of this study is to analyze the effect of Hedonic Shopping Motivation, Shopping Lifestyle, and Shopping Enjoyment on the impulse purchases of fashion consumers on Shopee. The population in this study is consumers domiciled in Karanganyar Regency. The sample in this study is fashion consumers at Shopee who have used and are users of Shopee. The respondents used in this study numbered 120. Data was analyzed using IBM SPSS Statistic software version 26. This research method is quantitative research method. The data analysis method used is multiple linear regression analysis. The results showed that: (1) From the results of significant values of 0.329 > 0.05 and calculated values of 0.980 < table 1.658 so that it can be concluded that Hedonic Shopping Motivation (X1) has no effect on Impulse Buying (Y). (2) From the results of a significant value of 0.000 < 0.05 and a calculated value of 4.862 > table 1.658, it can be concluded that Shopping Lifestyle (X2) has a significant effect on Impulse Buying (Y). (3) From the results of significant values of 0.010 < 0.05 and calculated values of 2.625 > table 1.658 so that it can be concluded that Shopping Enjoyment (X3) has a significant effect on Impulse Purchases (Y). So it can be seen from the three independent variables above that Shopping Lifestyle is the most influential variable in this study, with the value of significance and calculated value.
Kesadaran Umat Muslim Dan Informasi Boikot Produk Terhadap Perilaku Pembelian Melalui Niat Pembelian Margarena, Agung Novianto; Setiawan, Setiawan; Fauzi, Irsal; Aziz, Abdul; Auliya, Zakky Fahma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2361

Abstract

This research aims to find out whether the Israeli and Palestinian wars influence Millennial Muslim purchasing behavior towards pro-Israel products. The large amount of information calling for a boycott of pro-Israel products which is currently popular in Indonesia is the basis for this research. The Theory of Reasoned Action (TRA) construct is used as an analytical framework involving awareness variables, information about product boycotts, purchase intentions, and purchase behavior. This research is classified as quantitative descriptive research with a sampling technique using random sampling of 114 millennial respondents in the city of Salatiga, Indonesia. The analytical tool in this research uses SEM AMOS ver. 21 with instrument tests, normality tests, singularity multicollinearity tests, model feasibility tests, and hypothesis tests. The research results show that awareness as a Muslim and information about product boycotts have a significant effect on purchasing behavior through the intention to purchase pro-Israel products among millennial Muslims. The findings of this research are that collective culture as a Muslim plays a big role in the intention and behavior of boycotting the purchase of pro-Israel products.The recommendation of this research is the need for local substitute products to emerge Keywords: Theory of reasoned action, Muslim awareness, information about product boycott, purchase intention, behavior
The influence of the store environment characteristics toward impulse buying, positive emotional response of consumers as a mediation Anita Larasati; Zakky Fahma Auliya
Journal of Economics and Business Research (JUEBIR) Vol. 2 No. 1 (2023): Juni 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v2i1.7293

Abstract

This study aims to determine the influence of store environment characteristics on impulse purchases with positive emotional response responses of consumers as mediation variables. This sampling used purposive sampling using quantitative methods with survey methods using questionnaires totaling 100 respondents with the criteria of visitors to Matahari Department Store Solo Grand Mall who had purchased fashion products. This study used path analysis to test the hypothesis, while data processing was done with the help of the IBM SPSS Statistics 25 application The results showed that the characteristics of the store environment have a positive and significant influence on the positive emotional response of consumers. So is consumers' positive emotional response to impulse purchases. This study also shows the influence given by store environment characteristics on impulse purchases with positive emotional responses of consumers as mediating variables. As for the characteristics of the store environment impulse purchases do not have a positive and significant influence.
Pengaruh Live Streaming, Diskon Dan Nilai Belanja Hedonik Terhadap Pembelian Impulsif Pada E-Commerce Shopee Ananda Isnaini Damayanti; Zakky Fahma Auliya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7578

Abstract

Di era digital yang semakin berkembang, perilaku konsumen mengalami perubahan secara signifikan, terutama dengan berkembangnya platfrom e-commerce dan inovasi pemasaran online salah satunya yaitu shoppe. Pertumbuhan bisnis secara digital, menjadikan sektor e-commerce global dimana mengalami transformasi yang signifikan karena pertumbuhan teknologi internet yang meluas. Tujuan penelitian ini untuk mengetahui pengaruh live streaming, diskon, dan hedonic shopping value terhadap impulsif buying di e-commerce shoppe. Penelitian ini menggunakan metode kuantitatif, dengan teknik non probability sampling dipadukan dengan metode purposive sampling yang berjumlah 160 responden. Pengambilan data melalui kuisioner menggunakan pengukuran skala likert. Metode analisis menggukan alat bantu SMART-PLS versi 4.0. hasil dari penelitian menunjukkan bahwa live streaming berpengaruh positif dan signifikan terhadap impulsif buying, diskon berpengaruh positif nemun tidak signifikan terhadap impulsif buying, dan hedonic shopping value berpengaruh positif dan signifikan terhadap impulsif buying. Dengan adanya penelitian ini diharapkan dapat membantu pemasaran dalam meningkatkan strategi dalam pemasaran untuk meningkatkan penjualan, dan dapat membantu akademisi untuk menambah wawasan serta referensi dalam penelitian selanjutnya.
Co-Authors Abdul Aziz Agung Novianto Margarena Amini, Yunita Yahya Ananda Isnaini Damayanti Anas Hidayat, Anas Anita Larasati Aprih Santoso Aulia Maya Nur Lita Dewi, Widiyanti Eka Fitriani, Desi Dwi Herlina, Andine Himayor Zidan Imanda Firmantyas Putri Pertiwi Imanda Firmantyas Putri Pertiwi Intan Nur Prasasti Irsal Fauzi Juliana Alfi Na’iim Kukuh Purbo Marjiyanto lka Yoga Makarim Makarim Margarena, Agung Novianto Moh Rifqi Khairul Umam Moh Rifqi Khairul Umam Muhammad Suyanto, Muhammad Na`iim, Juliana Alfi Ratna Roostika Restu Purba Riyadi Rismaya Sulistyowati Septi Kurnia Prastiwi Setiawan Setiawan Setiawan Setiawan Sri Yuni Widowati Umam, Moh Rifqi Khairul Wulan Nur Azizah Zahra, Avida