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All Journal Jurnal Studi Guru dan Pembelajaran Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Lestari, Latifah
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Pendampingan Pemasaran Melalui Digital Marketing Bagi Kelompok Tani Karya Bhakti Dalam Menghadapi Agrotechnopreneurship Millenial Nursidiq, Cahyana; Lestari, Latifah; Yuniastanti, Linda; Lestari, Lia; Khusna, Vitrotul Amalia; Putri, Nanda Aktari Wahyu
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 10 (2024): Januari
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10600319

Abstract

A group is a group of people with a common goal who interact with each other to achieve a common goal, know each other, and see themselves as part of the group. Like the Karya Bhakti Farmer Group, which was established with the aim of strengthening the economy among its members. One of the ways that the farmer group uses to improve the economy of its members is by buying fertilizer taken from members which is then processed and traded. However, in the process of marketing their products, farmer groups only by word of mouth or often referred to as the Word Of Mouth (WOM) method which is less effective in increasing the sales volume of these fertilizer products. Therefore, the purpose of this research is to find the right method for marketing products by following existing technological advances. The method used in this research is a direct survey to the intended practicum site by directly interviewing trusted sources. From several surveys conducted, a solution to the existing problem was obtained, namely, to increase sales volume and expand the target market, it is necessary to do digital marketing through social media and choose the right sales method. Sales methods that support marketing through social media are electronic Word Of Mouth (e-WOM).
Pendampingan Pemasaran Melalui Digital Marketing Bagi Kelompok Tani Karya Bhakti Dalam Menghadapi Agrotechnopreneurship Millenial Nursidiq, Cahyana; Lestari, Latifah; Yuniastanti, Linda; Lestari, Lia; Khusna, Vitrotul Amalia; Putri, Nanda Aktari Wahyu
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 10 (2024): Januari
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10600319

Abstract

A group is a group of people with a common goal who interact with each other to achieve a common goal, know each other, and see themselves as part of the group. Like the Karya Bhakti Farmer Group, which was established with the aim of strengthening the economy among its members. One of the ways that the farmer group uses to improve the economy of its members is by buying fertilizer taken from members which is then processed and traded. However, in the process of marketing their products, farmer groups only by word of mouth or often referred to as the Word Of Mouth (WOM) method which is less effective in increasing the sales volume of these fertilizer products. Therefore, the purpose of this research is to find the right method for marketing products by following existing technological advances. The method used in this research is a direct survey to the intended practicum site by directly interviewing trusted sources. From several surveys conducted, a solution to the existing problem was obtained, namely, to increase sales volume and expand the target market, it is necessary to do digital marketing through social media and choose the right sales method. Sales methods that support marketing through social media are electronic Word Of Mouth (e-WOM).
Pengaruh Penggunaan Teknologi Informasi dan Komunikasi terhadap Hasil Belajar Siswa Akuntansi SMKN 1 Girimulyo Kabupaten Kulonprogo Lestari, Latifah; Rinawati, Anita; Widoyoko, Sugeng Eko Putro
Jurnal Studi Guru dan Pembelajaran Vol. 8 No. 3 (2025): September - Desember 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/jsgp.8.3.2025.6921

Abstract

Urgensi penelitian ini yaitu untuk meningkatkan hasil belajar siswa akuntansi di SMKN 1 Girimulyo Kabupaten Kulonprogo karena mampu memfasilitasi pembelajaran yang lebih interaktif dan efektif. Perkembangan teknologi yang terus berkembang pesat, bukan hanya dalam hitungan tahun, bulan, maupun hari, bahkan menit atau detik. Terutama berkaitan dengan teknologi informasi dan komunikasi yang ditunjang oleh teknologi elektronik. Hasil belajar adalah suatu perubahan tingkah laku siswa secara nyata dan sadar setelah melakukan proses belajar mengajar, hasil tersebut berupa angka (nilai) atau skor. Jenis metode penelitian yang digunakan yaitu penelitian kuantitatif dengan populasi adalah siswa kelas VIII di SMP Nursallam, pemilihan sampel yaitu Siswa kelas VIII yang dipilih sebagai representasi populasi di SMP Nurussalam Jember berdasarkan potensi penggunaan media pembelajaran animasi berbasis.  Instrument penelitian yang digunakan menggunakan kuesioner. Teknik pengumpulan data dilakukan dengan observasi, pengisian angket dan analisis dokumen. Serta Teknik analisis data dilakukan dengan analisis deskriptif. Penelitian ini bertujuan untuk meningkatkan penggunaan teknologi informasi dan komunikasi terhadap hasil belajar siswa Akuntansi SMKN 1 Girimulyo. Analisis data menggunakan metode deskriptif dan inferensial. Hasil analisis deskriptif menunjukkan bahwa penggunaan teknologi informasi dan komunikasi di SMKN 1 Girimulyo Kabupaten Kulonprogo: 12% tergolong sangat baik, 56% tergolong baik, 31% tergolong cukup, dan 1% tergolong kurang. Berdasarkan perhitungan uji t menunjukkan bahwa penggunaan teknologi informasi dan komunikasi yaitu 3.011 (0.0037 sig< 0,05) terhadap hasil belajar siswa akuntansi SMKN 1 Girimulyo Kabupaten Kulonprogo.
Co-Authors Anita Rinawati Khusna, Vitrotul Amalia Lestari, Lia Nursidiq, Cahyana Putri, Nanda Aktari Wahyu Widoyoko, Sugeng Eko Putro Yuniastanti, Linda