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All Journal Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Yuniastanti, Linda
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Pendampingan Pemasaran Melalui Digital Marketing Bagi Kelompok Tani Karya Bhakti Dalam Menghadapi Agrotechnopreneurship Millenial Nursidiq, Cahyana; Lestari, Latifah; Yuniastanti, Linda; Lestari, Lia; Khusna, Vitrotul Amalia; Putri, Nanda Aktari Wahyu
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 10 (2024): Januari
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10600319

Abstract

A group is a group of people with a common goal who interact with each other to achieve a common goal, know each other, and see themselves as part of the group. Like the Karya Bhakti Farmer Group, which was established with the aim of strengthening the economy among its members. One of the ways that the farmer group uses to improve the economy of its members is by buying fertilizer taken from members which is then processed and traded. However, in the process of marketing their products, farmer groups only by word of mouth or often referred to as the Word Of Mouth (WOM) method which is less effective in increasing the sales volume of these fertilizer products. Therefore, the purpose of this research is to find the right method for marketing products by following existing technological advances. The method used in this research is a direct survey to the intended practicum site by directly interviewing trusted sources. From several surveys conducted, a solution to the existing problem was obtained, namely, to increase sales volume and expand the target market, it is necessary to do digital marketing through social media and choose the right sales method. Sales methods that support marketing through social media are electronic Word Of Mouth (e-WOM).
Pengaruh Lingkungan dan Input terhadap Proses Projek Penguatan Profil Pelajar Pancasila di SMK Negeri 2 Purworejo Yuniastanti, Linda; Putro Widoyoko, Sugeng Eko; Apri Setiaji, Cahyo
Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Vol. 17 No. 1 (2025): September
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada atau tidak pengaruh positif dan signifikan antara lingkungan dan input terhadap proses projek penguatan profil pelajar Pancasila di SMK Negeri 2 Purworejo. Jenis penelitian yang digunakan yaitu penelitian kuantitatif dengan pendekatan kasualitas , model penelitian menguunakan CIPP (context, input, process, product). Populasi penelitian ini sebanyak 465 siswa dan 26 fasilitator yang ditentukan dengan rumus Slovin dengan tingkat kesalahan 5%. Pengambilan sampel menggunakan teknik proportional random sampling. Pengumpulan data menggunakan skala likert dengan alternatif jawaban 4. Untuk uji validitas menggunakan validitas konstruk dan reliabilitas. Analisis data menggunakan analisis deskriptif. Hasil analisis deskriptif lingkungan berada pada kategori sangat baik (3,5), input kagetori baik (2,92) dan proses kategori baik (3,06). Hasil korelasi parsial menunjukkan bahwa: (1) Terdapat pengaruh positif dan signifikan antara lingkungan terhadap proses sebesar 51,98% (rhitung = 0,721, t = 3,119, sig = 0,012 < 0,05). (2) Terdapat pengaruh positif dan signifikan antara input terhadap proses sebesar 42,51% (rhitung = 0,652, t = 2,582, sig = 0,030 < 0,05). (3) Terdapat pengaruh positif dan signifikan antara lingkungan dan input secara bersama – sama terhadap proses sebesar 60,00% {(R) 0,774, Fhitung = 6,737, sig = 0,016 < 0,05} sehingga seluruh hipotesis diterima.
Pendampingan Pemasaran Melalui Digital Marketing Bagi Kelompok Tani Karya Bhakti Dalam Menghadapi Agrotechnopreneurship Millenial Nursidiq, Cahyana; Lestari, Latifah; Yuniastanti, Linda; Lestari, Lia; Khusna, Vitrotul Amalia; Putri, Nanda Aktari Wahyu
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 10 (2024): Januari
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10600319

Abstract

A group is a group of people with a common goal who interact with each other to achieve a common goal, know each other, and see themselves as part of the group. Like the Karya Bhakti Farmer Group, which was established with the aim of strengthening the economy among its members. One of the ways that the farmer group uses to improve the economy of its members is by buying fertilizer taken from members which is then processed and traded. However, in the process of marketing their products, farmer groups only by word of mouth or often referred to as the Word Of Mouth (WOM) method which is less effective in increasing the sales volume of these fertilizer products. Therefore, the purpose of this research is to find the right method for marketing products by following existing technological advances. The method used in this research is a direct survey to the intended practicum site by directly interviewing trusted sources. From several surveys conducted, a solution to the existing problem was obtained, namely, to increase sales volume and expand the target market, it is necessary to do digital marketing through social media and choose the right sales method. Sales methods that support marketing through social media are electronic Word Of Mouth (e-WOM).
Co-Authors Apri Setiaji, Cahyo Khusna, Vitrotul Amalia Lestari, Latifah Lestari, Lia Nursidiq, Cahyana Putri, Nanda Aktari Wahyu Sugeng Eko Putro Widoyoko