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All Journal JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Nanggroe: Journal of Scholarly Service
Nursidiq, Cahyana
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences

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Pendampingan Pemasaran Melalui Digital Marketing Bagi Kelompok Tani Karya Bhakti Dalam Menghadapi Agrotechnopreneurship Millenial Nursidiq, Cahyana; Lestari, Latifah; Yuniastanti, Linda; Lestari, Lia; Khusna, Vitrotul Amalia; Putri, Nanda Aktari Wahyu
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 10 (2024): Januari
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10600319

Abstract

A group is a group of people with a common goal who interact with each other to achieve a common goal, know each other, and see themselves as part of the group. Like the Karya Bhakti Farmer Group, which was established with the aim of strengthening the economy among its members. One of the ways that the farmer group uses to improve the economy of its members is by buying fertilizer taken from members which is then processed and traded. However, in the process of marketing their products, farmer groups only by word of mouth or often referred to as the Word Of Mouth (WOM) method which is less effective in increasing the sales volume of these fertilizer products. Therefore, the purpose of this research is to find the right method for marketing products by following existing technological advances. The method used in this research is a direct survey to the intended practicum site by directly interviewing trusted sources. From several surveys conducted, a solution to the existing problem was obtained, namely, to increase sales volume and expand the target market, it is necessary to do digital marketing through social media and choose the right sales method. Sales methods that support marketing through social media are electronic Word Of Mouth (e-WOM).
Pengembangan Strategi Pemasaran Produk Pupuk Organik di Kelompok Karya Bhakti Kecamatan Kaligesing Nursidiq, Cahyana; Inzaghi, Muhammad Alqiya; Setianingsih, Efi; Priyadi, Sugeng; Anjani, Icha Tria; Kurniawati, Kurniawati
JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Vol 3, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jamparing.v3i1.5218

Abstract

Kecamatan Kaligesing, sebagai salah satu wilayah dengan populasi kambing terbesar di Kabupaten Purworejo, menghadapi tantangan pengelolaan limbah ternak yang berpotensi menimbulkan masalah lingkungan. Kelompok Tani Karya Bhakti didirikan untuk mengelola limbah tersebut menjadi pupuk organik yang bernilai ekonomis. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas kelompok tani melalui pelatihan pemasaran digital dan pendampingan strategis. Metode yang digunakan melibatkan survei langsung, diskusi, dan pelatihan pemasaran digital menggunakan platform e-commerce seperti Shopee. Hasil penelitian menunjukkan bahwa pelatihan ini meningkatkan pemahaman anggota kelompok tani tentang manajemen pemasaran digital, memperluas pasar, dan meningkatkan volume penjualan produk pupuk organik mereka. Program ini diharapkan mampu mendukung kemandirian kelompok tani dalam mengelola usaha mereka secara berkelanjutan.
Co-Authors Anjani, Icha Tria Inzaghi, Muhammad Alqiya Khusna, Vitrotul Amalia Kurniawati Kurniawati Lestari, Latifah Lestari, Lia Putri, Nanda Aktari Wahyu Setianingsih, Efi Sugeng Priyadi Yuniastanti, Linda