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All Journal ANDHARUPA urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian JURNAL PUSTAKA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Journal La Sociale Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Indonesia Sosial Teknologi eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi INJECT Interdisciplinary Journal of Communication
Sudradjat, Ratih Hasanah
Universitas Telkom, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)

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Persepsi Ex-Followers @gitasav terhadap Personal Branding-nya sebagai Education-Influencer pasca Pernyataan “Childfree” di Instagram Silalahi, Giofanny D Br; Sudradjat, Ratih Hasanah
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 3 (2024): JULY-SEPTEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i3.1994

Abstract

Gita Savitri's statement regarding the issue of "childfree" on Instagram received various pro and con comments from internet users, especially followers of @gitasav, not even a few of them decided to unfollow @gitasav. The purpose of this study is to find out how the perception of ex-followers of @gitasav of her personal branding as education-influences after content and statements "childfree" on Instagram. This research is qualitative using a descriptive approach, which focuses on the eight main concepts of personal branding (8 laws of personal branding) by Montoya (2002). As a result, the perception of ex-followers @gitasav of her personal branding as education-influencers after content and statements about "childfree" don’t meet all elements in the main concept of personal branding by Montoya (2002), because it doesn’t meet the elements of Personality (The Law of Personality), Visibility (The Law of Visibility), Unity (The Law of Unity), and Goodwill (The Law of Goodwill).
T, I, O, O, S, P, A, C, E, N, S The Influence of Online Sales Promotion and Celebrity Endorser Nagita Slavina on the Brand Image of Toko Mama Gigi Chairunisa, Dinda; Sudradjat, Ratih Hasanah
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2584

Abstract

Advances in technology and the internet make it easier for businesses to innovate in the promotion and delivery of information. Mama Gigi's store uses online sales promotion through Shopee live shopping and celebrity endorser Nagita Slavina to build a brand image. This study, which used Houland's S-O-R theory and quantitative methods with 400 respondents, found that online sales promotion and celebrity endorsers had a positive and significant effect on Toko Mama Gigi's brand image, with an influence of 46.9%, while 53.1% was influenced by other factors that were not studied.
Co-Authors Akiyat, Muhammad Hilmi Firdauzy Alamsyah, Puti Alifa Layynasha Audina , Dian Ziena Bil Balqis, Putri Shalsa Bona Putri S, Maria Chairunisa, Dinda Fauziyah , Ananda Nurul Hakim, Sarah Muthia Ilhami, Hana Laksita, Andi Aninditha Laksono, Lubna Maharani Dewi Alfiona Mindaini, Vera Mulathofah Nindia S, Salsabila Salma Putri, Tasya Amalia Rahadian, Sadam Rahmi Lutfial Umi, Anisa Ramadhani, Rhania Shafa Rozaq, Miftahul Silalahi, Giofanny D Br Siti Mahdaria Titania, Intan Putri