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All Journal ANDHARUPA urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian JURNAL PUSTAKA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Journal La Sociale Daengku: Journal of Humanities and Social Sciences Innovation Bulletin of Community Engagement Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Sudradjat, Ratih Hasanah
Universitas Telkom, Indonesia
Religion Aerospace Engineering Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Communication Accommodation Analysis of Mobile Legend Online Game Player Group at Telu Esports Putri Shalsa Bil Balqis; Ratih Hasanah Sudradjat
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 8 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i8.1302

Abstract

Communication accommodation is by definition a form of a person adapting himself or in other words the adaptation made to the person he is speaking to. This research will discuss the analysis of group communication accommodation for mobile legend online game players on Tel-u Alpha. This research aims to determine the group communication accommodation that occurs among mobile legend online game players on Tel-u Alpha. This research uses qualitative methods by collecting data through interviews with focus group discussions conducted with Tel-u Alpha. In this research, Giles uses CAT theory or Communication Accommodation Theory. The research results showed that there were adjustments made by each member of the Tel-u Alpha team because adjusting their way of communicating, would make it easier for the team to achieve common goals. This can happen because communication accommodation aims to equalize perceptions to reduce conflict that will occur in a group.
The Effect of Content Credibility and Attractiveness on Purchase Intention: A Systematic Literature Review Nisrina Hasna Safardianti; Ratih Hasanah Sudradjat
Bulletin of Community Engagement Vol. 5 No. 3 (2025): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v5i3.2591

Abstract

Marketing strategies through digital influencers have become a key pillar in influencing purchase intention on social media. This study revealed that source credibility, including expertise, trustworthiness, and physical attractiveness, is a key determinant of message effectiveness. Key findings indicate that consumer engagement plays a moderating role in the persuasion process. Highly engaged consumers tend to use the central route (in-depth argument evaluation), while those with low engagement rely more on peripheral cues such as visual aesthetics. This paper aims to identify the credibility and attractiveness of influencers in significantly increasing purchase intention. A major challenge remains, namely ad avoidance. The method used was a Systematic Literature Review (SLR) in accordance with the PRISMA 2020 guidelines. Searches were conducted in Scopus, SINTA, and Google Scholar databases for open-access journal articles published between 2020 and 2025. The results show that consumer behavior is significantly influenced by the level of distraction and relevance of the content presented. Overall, content success depends heavily on the influencer's ability to align credible content with audience needs.
Co-Authors Akiyat, Muhammad Hilmi Firdauzy Alamsyah, Puti Alifa Layynasha Audina , Dian Ziena Chairunisa, Dinda Fitrah, Regina Mahal Hakim, Sarah Muthia Ilhami, Hana Laksita, Andi Aninditha Laksono, Lubna Maharani Dewi Alfiona Maria Bona Putri S Mindaini, Vera Mulathofah Nindia S, Salsabila Salma Nisrina Hasna Safardianti Putri Shalsa Bil Balqis Putri, Tasya Amalia Rahadian, Sadam Rahmi Lutfial Umi, Anisa Ramadhani, Rhania Shafa Rozaq, Miftahul Silalahi, Giofanny D Br Siti Mahdaria Titania, Intan Putri Widhiartha, Ferdhi Nurrachman Yuwono, Dhiannisa Shabrina