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All Journal ANDHARUPA urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian JURNAL PUSTAKA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Journal La Sociale Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Indonesia Sosial Teknologi eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi INJECT Interdisciplinary Journal of Communication
Sudradjat, Ratih Hasanah
Universitas Telkom, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Resepsi Generasi Z Mengenai Bahasa Kasar Dalam Podcast Jakarta Keras Bersama Bayem Sore Mindaini, Vera Mulathofah; Sudradjat, Ratih Hasanah
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 1 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i1.20024

Abstract

Penggunaan bahasa kasar sering kali dapat dijumpai di media sosial salah satunya pada konten siniar di  YouTube. Bahasa kasar disampaikan baik oleh host maupun bintang tamu, salah satu siniar YouTube dengan judul "Caur/Lo Punya Duit Lo Punya Kuasa?!With Bayem Sore" merupakan siniar yang membahas permasalahan yang ada di kalangan Generasi Z, didalamnya memuat penggunaan bahasa kasar sebanyak 159 kali dengan total durasi siniar 38 menit. Stuart Hall mengusulkan pendekatan penelitian khalayak yang dikenal sebagai reception studies melalui model Encoding-Decoding yang menjelaskan bahwa khalayak berperan aktif dalam memproduksi makna. Tujuan penelitian ini adalah untuk mencari tahu pola jenis pemaknaan dan bagaimana faktor pembentuk makna dari khalayak Generasi Z dalam memaknai konten media yang didalamnya memuat penggunaan bahasa kasar. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus yang dilakukan melalui wawancara mendalam kepada 9 informan. Analisis data meliputi analisis resepsi menggunakan model Encoding-Decoding Stuart Hall guna mengetahui jenis pemaknaan dari khalayak antara lain (Oposisi, Dominan, atau Negosiasi) serta faktor pembentuk makna yang dimiliki (Kerangka Pengetahuan, Relasi Produksi, dan Infrastruktur Teknis). Hasil penelitian menunjukkan jenis pemaknaan yang didominasi oleh Oppositional Position atau menolak terhadap bahasa kasar yang ada dalam siniar. Selain itu pada Dominant Position juga dialami oleh beberapa informan yang menyatakan tidak masalah dengan adanya bahasa kasar dalam siniar karena sebagai bagian dari upaya branding. Faktor pembentuk makna yang dimiliki oleh informan menunjukkan keberagaman yang kemudian membentuk jenis pemaknaan mereka terhadap bahasa kasar yang ditampilkan dalam siniar.
The Impact of Beauty Influencers on Local Brand Image Sudradjat, Ratih Hasanah; Ramadhani, Rhania Shafa
Journal La Sociale Vol. 6 No. 2 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i2.1922

Abstract

This study aims to understand and analyze the influence of Beauty Influencers on the brand image of local products in the digital era. The research employs a quantitative approach using causality and survey methods, involving 100 respondents who are female consumers of the local brand Somethinc in Bandung City. The data was collected as primary data. Data analysis was conducted using simple linear regression, correlation coefficient, and determination coefficient methods, utilizing SPSS software. The results of the study indicate that Beauty Influencers have a significant impact on brand image. These findings emphasize that Beauty Influencers can have a positive impact on the brand image of the local brand Somethinc. This means that as the role of Beauty Influencers increases, the brand image will also improve. Conversely, if the influence of Beauty Influencers decreases, the brand image will also decline. The contribution of Beauty Influencers to the brand image is recorded at 60.1%.
Pembuatan Copywriting Edukatif Dan Kreatif Untuk Meningkatkan Engagement Di Sosial Media Instagram Agavi Institute Nindia S, Salsabila Salma; Sudradjat, Ratih Hasanah
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi dan komunikasi, terutama di media sosial, telah mengubah cara individu danorganisasi berinteraksi dengan audiens mereka. Instagram sebagai platform media sosial yang sangat populer memilikipotensi besar untuk membangun hubungan yang lebih erat dengan pengguna. Namun, dengan banyaknya konten yangbersaing di platform ini, diperlukan strategi komunikasi yang kreatif dan edukatif agar pesan dapat diterima denganefektif. Perancangan karya akhir ini bertujuan untuk merancang copywriting edukatif dan kreatif yang dapatmeningkatkan engagement di Instagram AGAVI Institute PT AGAVI (Agritama Sinergi Inovasi). Metode yangdigunakan dalam perancangan karya akhir ini adalah analisis konten yang ada, pengembangan konsep copywriting,serta uji coba penerapan pada konten Instagram AGAVI Institute. Fokus utama dalam perancangan ini adalahbagaimana membuat copywriting yang tidak hanya informatif tetapi juga menarik dan relevan bagi audiens. Hasil dariperancangan karya akhir ini diharapkan dapat memberikan kontribusi terhadap peningkatan interaksi dan partisipasipengguna di Instagram AGAVI Institute, serta menjadi referensi bagi pengembangan strategi komunikasi digital dimasa mendatang.Kata Kunci: AGAVI Institute, copywriting, Instagram, PT AGAVI
Budaya Komunikasi Virtual Dalam Aktivitas Live Streaming TikTok Alamsyah, Puti Alifa Layynasha; Sudradjat, Ratih Hasanah
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 11 No 1 (2025): April 2025 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v11i1.41537

Abstract

Live streaming on TikTok has become a popular phenomenon among Indonesians, with creators and influencers utilizing this feature to interact with audiences through Q&A, scheduled events, and live streaming, resulting in controversial content. TikTok now gives content creators the freedom to develop creativity on TikTok live shows in interacting with their audience. This study aims to explore the culture of virtual communication in live streaming on TikTok. This research uses a qualitative method with a digital ethnography approach to study the dimensions of virtual communication that occur in TikTok Live activities. Data were obtained through observation and in-depth interviews with TikTok Live actors and viewers. This research also uses NVIVO as qualitative data analysis software. This analysis produces 3 types of data visualization, namely coding of reference, contribution on coding and word cloud. The results show that the virtual communication culture that occurs in TikTok live streaming activities as a communication channel creates effects arising from messages and symbols related to attitudes, practical habits, and values that develop in the TikTok Live virtual circle. This research contributes to the understanding of how virtual communication culture develops on social media platforms such as TikTok and TikTok Live.
Parasocial Relationships as a Mediator of YouTube Vlog Credibility and Gen Z Travel Intentions Fauziyah , Ananda Nurul; Sudradjat, Ratih Hasanah
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.4653

Abstract

This study examined the influence of message credibility in educational travel vlogs on Generation Z’s travel intention, with parasocial relationships as a mediating variable. Using a quantitative descriptive approach and SEM-PLS analysis, data were collected from 400 active viewers of the YouTube channel @leonardoedwin. The results showed that message credibility had a significant effect on travel intention (β = 0.783) and parasocial relationships (β = 0.186). Parasocial relationships also significantly influenced travel intention (β = 0.512) and partially mediated the effect of message credibility (β = 0.401). These findings supported the Two-Step Flow Communication Theory, where content creators act as opinion leaders who influence audience behavior through emotional connection. The study concluded that a combination of informational credibility and parasocial engagement played a crucial role in shaping persuasive communication, particularly in fostering travel intention among Gen Z audiences in the digital era.
Studi Komparatif Pengaruh Dua Kelompok Brand Ambassador Terhadap Brand Image Telkom University Rahadian, Sadam; Sudradjat, Ratih Hasanah; Mahdaria, Siti
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.4272

Abstract

The public's need for higher education is one of the factors in the increasing number of universities in Indonesia. This makes universities need to carry out marketing communications to build a positive brand image to the public and Telkom University uses brand ambassadors to build this brand image. This research aims to see the influence that Brand Ambassador Tanjidor and Brand Ambassador SMB Telkom have on Telkom University's brand image, using the dimensions of visibility, credibility, attraction and power. Meanwhile, the dimensions of brand image are strength of brand association, favorableness of brand association, and uniqueness of brand association. This research also links it to ELT communication theory. The research method used is quantitative with a comparative study type. Data collection was carried out by distributing questionnaires to 385 respondents with a population of Instagram followers @telkomuniversity and @smbtelkom. The data collection technique in this research uses a non-probability sampling technique, namely purposive sampling. The research results show that SMB Brand Ambassadors have a greater influence, both partially and simultaneously, on Telkom University's Brand Image.
KOMUNIKASI PEMASARAN TERPADU BANTOO.ID DI INSTAGRAM DALAM MENARIK MINAT DONATUR Laksita, Andi Aninditha; Sudradjat, Ratih Hasanah
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 5, No 3 (2023): November 2023
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v5i3.25091

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengidentifikasi strategi pemasaran terpadu Bantoo.id di media sosial Instagram selama masa pandemi COVID-19. Metode penelitian ini ialah kualitatif dengan pendekatan yang digunakan adalah studi kasus. Lokasi penelitian ini berada di Yayasan Generasi Bantu Indonesia. Informan kunci dalam penelitian ini berjumlah 5 orang. Hasil penelitian menunjukkan bahwa media sosial Instagram menjadi sarana efektif bagi Bantoo.id dalam mengkomunikasikan pesan pemasaran terpadu selama pandemi COVID-19. Konten yang relevan dengan situasi pandemi, penggunaan konten visual yang kreatif, serta interaksi aktif dengan donatur telah membantu meningkatkan minat dan partisipasi mereka. Meskipun demikian, ada beberapa tantangan yang dihadapi, seperti pembatasan sosial yang mengurangi kesempatan untuk melakukan tatap muka langsung. Bantoo.id disarankan untuk terus berinovasi dalam menciptakan konten menarik dan informatif, fokus pada upaya konkret yang dilakukan, mendorong donatur untuk berpartisipasi aktif, dan terus memantau dan menganalisa kinerja kampanye pemasaran.
The Influence of Iconnet Product Personal Selling on the Purchase Interest of Housing Residents in Medan City Bona Putri S, Maria; Sudradjat, Ratih Hasanah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1299

Abstract

This study aims to analyze the influence of ICONNET product personal selling on the purchase interest of housing residents in Medan City. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 150 respondents who are housing residents in Medan City. Data analysis was conducted using simple linear regression to test the influence of personal selling on purchase interest. The results of the study indicate that personal selling has a positive and significant influence on the purchase interest of housing residents. Effective personal selling increases consumer purchase interest in ICONNET products. These findings have implications for marketing management that personal selling strategies can be an effective tool to boost sales, particularly in the telecommunications industry in residential areas. Recommendations for future research include adding other variables such as product quality and price to see their effects on purchase interest more comprehensively.
Communication Accommodation Analysis of Mobile Legend Online Game Player Group at Telu Esports Bil Balqis, Putri Shalsa; Sudradjat, Ratih Hasanah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 8 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i8.1302

Abstract

Communication accommodation is by definition a form of a person adapting himself or in other words the adaptation made to the person he is speaking to. This research will discuss the analysis of group communication accommodation for mobile legend online game players on Tel-u Alpha. This research aims to determine the group communication accommodation that occurs among mobile legend online game players on Tel-u Alpha. This research uses qualitative methods by collecting data through interviews with focus group discussions conducted with Tel-u Alpha. In this research, Giles uses CAT theory or Communication Accommodation Theory. The research results showed that there were adjustments made by each member of the Tel-u Alpha team because adjusting their way of communicating, would make it easier for the team to achieve common goals. This can happen because communication accommodation aims to equalize perceptions to reduce conflict that will occur in a group.
Co-Authors Akiyat, Muhammad Hilmi Firdauzy Alamsyah, Puti Alifa Layynasha Audina , Dian Ziena Bil Balqis, Putri Shalsa Bona Putri S, Maria Chairunisa, Dinda Fauziyah , Ananda Nurul Hakim, Sarah Muthia Ilhami, Hana Laksita, Andi Aninditha Laksono, Lubna Maharani Dewi Alfiona Mindaini, Vera Mulathofah Nindia S, Salsabila Salma Putri, Tasya Amalia Rahadian, Sadam Rahmi Lutfial Umi, Anisa Ramadhani, Rhania Shafa Rozaq, Miftahul Silalahi, Giofanny D Br Siti Mahdaria Titania, Intan Putri