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All Journal LINGUAL: Journal of Language and Culture JURNAL PENDIDIKAN TAMBUSAI Pena Literasi SULUK: Jurnal Bahasa, Sastra, dan Budaya Metafora: Education, Social Sciences and Humanities Journal JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA English Education and Literature Journal (E-jou) RUANG KATA: Journal of Language and Literature Studies Jurnal Islam Nusantara Kajian Linguistik dan Sastra Abdibaraya: Jurnal Pengabdian Masyarakat Ngaji Aksara
Sofyaningrum, Rosita
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Metafora: Education, Social Sciences and Humanities Journal

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Unveiling Clickbait: Analyzing SPOK Structure Errors in News Headlines Sofyaningrum, Rosita; Latifah, Tanti
Metafora: Education, Social Sciences and Humanities Journal Vol. 8 No. 02 (2024): Social Academic
Publisher : Fakultas Ilmu Sosial dan Politik, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/metafora.v8n02.p34-50

Abstract

Clickbait has become a popular strategy for attracting readers' attention in the digital era, but it often disregards fundamental principles of clear and informative headline writing. This study aims to analyze errors in the Subject, Predicate, Object, and Adverbial (SPOK) structure of clickbait headlines frequently used by online media. The research focuses on identifying incompleteness or inaccuracies in SPOK elements within these headlines and their impact on readers’ comprehension and perception. Using a qualitative descriptive analysis method with a linguistic approach, the study examines data from news headlines on various digital media platforms. The findings reveal that many clickbait headlines exhibit incomplete SPOK structures, such as the absence of an object or predicate, leading to ambiguous or unclear information. These errors can diminish media credibility as readers feel deprived of relevant or in-depth information from the presented headlines. Furthermore, incomplete SPOK elements create a gap between the news content and readers’ expectations, disrupting the effectiveness of journalistic communication. This research underscores the importance of fostering more responsible journalistic practices, particularly in crafting news headlines. By improving the SPOK structure in clickbait, media outlets can enhance the quality of information delivered, strengthen readers' trust, and support media literacy in the digital era.
Co-Authors Abror, Muchlas As'ad, Muhammad Asngari, Muchtar Azizah, Ririn Nurul Bagiya Bagiya Faujiyah, Faujiyah Filyang, Rissa Heni Pujiastuti Hidayah, Ningsih Lailatul Kurniawan, Muh Akbar Kusumaningrum, Maysari Endah Latifah, Tanti Malihah, Kuni Zakiyatul Mau'udi, Khasna Maulana, Ahmad Irham Nur Aeni, Alfina Azka Nurdina, Alfi NURUL CHOLIFAH Sangdiyah, Halimatus Setiawan, Ajis Sistiyaningrum, Karina Tyas, Raissa Dwiani Waningyunq, Prissilia Prahesta Winanda, Hanif Arya Wulandari, Meysin Puspa Ayu Zuhdi, Rasyid Zulaekhah, Dewi