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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Abdi Insani AJAD : Jurnal Pengabdian kepada Masyarakat
Maulidina, Niswah Saffanah
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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Pelatihan Pembuatan Pestisida Nabati Solusi Pengendalian Hama Thrips Petani Muda Desa Sukowiryo Kecamatan Jelbuk Halwiyah, Lailatul; Yulianti, Annisa; Maulidina, Niswah Saffanah; Akbar, Muhammad Mizan Ilham; Ramadhan, Adam; Sobah, Naqiyyah Nada; Azzarah; Pradika, Yoga Reno Ayom; Utami, Ratih Apri; Avivi, Sholeh
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): AUGUST 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i2.361

Abstract

Thrips pests are plant pest organisms (OPT) that disturb chili plants in Sukowiryo Village, Jelbuk District which can cause damage to plants, especially on the leaves. Overcoming this problem, PPK ORMAWA HIMASETA held a training on making vegetable pesticides on 22 July 2024 at the AKSATANI secretariat which was attended by 20 young farmers. The training activity aims to improve the ability of young farmers to make and use vegetable pesticides, as well as their impact on plants. The method used the counselling method regarding vegetable pesticides as an alternative effort for control of thrips pests, training in the production of vegetable pesticides, and application on chilli fields. Evaluation was conducted through pre-test and post-test questionnaires to measure knowledge and skills of young farmers. Results of the training showed that the training successful improved the knowledge and skills of young farmers in the production and use of plant-based pesticides.
ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA UMKM BEDHAG COFFEE DI KABUPATEN JEMBER Maulidina, Niswah Saffanah; Nurayuni, Kholifa Dinda; Wicaksono, Ryan Alhafidz; Hamzah, Muhammad Ali; Ramadhan, Gilang; Prabowo, Rachmat Udhi
Agricore Vol 9, No 1 (2024): Agricore Volume 9 Nomor 1
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v9i1.55489

Abstract

AbstrakKabupaten Jember merupakan salah satu kabupaten yang memiliki potensi tumbuhnya tanaman kopi berkualitas. Rasa yang unik membuat kopi asal Jember dikenal baik secara nasional maupun internasional. Bedhag Coffee merupakan salah satu UMKM dibidang kopi. Kurang maksimalnya pemasaran dan distribusi merupakan salah satu kendala dari Bedhag Coffee. Penelitian ini dilakukan untuk menganalisis strategi pemasaran yang tepat untuk UMKM Bedhag Coffee. Analisis yang dilakukan adalah dengan menggunakan SWOT (Strength, Weakness, Opportunities, and Threats). Bedhag Coffee belum banyak mengembangkan jangkauan pasar hal ini dikarenakan keterbatasan media pemasaran dan inovasi produk serta keterbatasan bahan baku yang menjadi penghambat untuk usaha roastery kopi ini berkembang dengan baik. Strategi yang dapat dilakukan adalah mempromosikan dan mengunggulkan cita rasa kopi, memperbanyak relasi, membangun dan memperluas branding media sosial yang baik, dan membuat inovasi produk yang menarik.Kata Kunci: kopi, bedhag coffee, strategi pemasaran, dan SWOTAbstractJember Regency is one of the regencies that has the potential to grow quality coffee plants. The unique flavor makes coffee from Jember known both nationally and internationally. Bedhag Coffee is one of the MSMEs in the coffee sector. The lack of maximization of marketing and distribution is one of the obstacles of Bedhag Coffee. This research was conducted to analyze the right marketing strategy for Bedhag Coffee. The analysis carried out is by using SWOT (strength, weakness, opportunities, and threats).  Bedhag Coffee has not developed much market reach, this is due to limited marketing media and product innovation as well as limited raw materials which are obstacles to this coffee roastery business developing well. Strategies that can be done are promoting and favoring coffee flavors, increasing relationships, building and expanding good social media branding, and making interesting product innovations.Keywords: coffee, bedhag coffee, marketing strategy, and SWOT
PEMBERDAYAAN SANGGAR TANI MUDA MELALUI PELATIHAN PEMBUATAN TRICHODERMA DI DESA SUKOWIRYO KECAMATAN JELBUK KABUPATEN JEMBER Ayamilah, Yasaroti; Hariyono, Kacung; Kuntadi, Ebban Bagus; Utami, Ratih Apri; Halwiyah, Lailatul; Maulidina, Niswah Saffanah; Sobah, Naqiyyah Nada; Yulianti, Annisa; Resmi, Aji Dita; Ramadhan, Adam; Akbar, Muhammad Mizan Ilham; Azzarah, Azzarah; Faradisi, Nurul Jinan; Zaujiah, Rima; Adha, Iqlina Asmara; Hakim, Norma Kamilia; Pradika, Yoga Reno Ayom; Praset, Fahmi
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1859

Abstract

Agriculture plays a crucial role in the economy and social life in Indonesia, especially in rural areas where the majority of the population relies on this sector for livelihood and food security. However, challenges such as climate change and plant diseases, particularly Fusarium wilt in chili peppers, threaten the sustainability of the agricultural sector. This study represents the implementation of the Student Organization Capacity Strengthening Program (PPK ORMAWA) by the Student Association of Agricultural Social Economics (HIMASETA) to establish a Youth Farming Center in Sukowiryo Village, Jelbuk District, Jember Regency, as an innovative solution to local issues. This community service aims to enhance agricultural productivity in Sukowiryo Village through the use of Trichoderma as a biofungicide. The primary focus of the activity is training on the use of Trichoderma as a biological agent to combat Fusarium wilt, and educating young farmers on its benefits and application techniques. The program includes outreach, training in the production of Trichoderma using corn as a medium, and knowledge evaluation through pre-tests and post-tests. Results show a significant increase in participants' knowledge about Trichoderma, from 21% in the pre-test to 90% in the post-test, with a deep understanding of its benefits and application techniques. Regular use of Trichoderma effectively reduced Fusarium wilt incidence by 50% and increased average chili pepper yields by 15%. The program is expected to promote environmentally friendly agricultural practices and support food security in rural areas.
Co-Authors Adam Ramadhan Adha, Iqlina Asmara Akbar, Muhammad Mizan Ilham Ayamilah, Yasaroti Azzarah Azzarah, Azzarah Ebban Bagus Kuntadi Faradisi, Nurul Jinan Gilang Ramadhan Hakim, Norma Kamilia Halwiyah, Lailatul Hamzah, Muhammad Ali Kacung Hariyono Nurayuni, Kholifa Dinda Prabowo, Rachmat Udhi Pradika, Yoga Reno Ayom Praset, Fahmi Ratih Apri Utami Resmi, Aji Dita Sholeh Avivi Sobah, Naqiyyah Nada Wicaksono, Ryan Alhafidz Yulianti, Annisa Zaujiah, Rima