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All Journal IKRA-ITH ABDIMAS Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Ilmiah Teknik Informatika dan Komunikasi Journal of Management and Creative Business Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends
Nasaruddin Siregar
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Social Sciences

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Instagram As A Platform For Personal Branding Sari Endah Nursyamsi; Nasaruddin Siregar; Arief Yanto Rukmana; Wandi Kurniadi; Geofakta Razali
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 2 No. 3 (2023): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v2i3.1040

Abstract

One of the communication strategies that implants a positive perception of a person in the public is personal branding. The presence of Instagram has a function, which is to create a social media marketing strategy and build a brand. With the presence of Instagram, it can influence the behaviour of its followers. One of them is the Instgarm Akbar Maulana selebgram, known as the famous Personal Ajudan because his personality is considered pleasant and entertaining. This research method is qualitative descriptive, with a focus on the case study of the research, which is to find out the form of personal branding Akbar Maulana uses through his social media account Instagram. Supported by Peter Montoya’s eight core personal branding concepts, his research shows that Akbar Maulana’s personal branding meets eight key concepts: specialisation, leadership, personality, difference, appearance, unity, firmness and good name. With a distinctive and strong character in shaping personal branding as a smart, vigorous, and entertaining teenager. Not only that, using the Instagram app that has supplemented a variety of special features with various decorations when making videos, then uploading them to the Instagram media account  
The Role of Search Engine Optimization in Determining Journalism Quality Sari Endah Nursyamsi; Nasaruddin Siregar; Nita Komala Dewi
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 3 No. 3 (2023): November : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v3i3.605

Abstract

The SEO strategy for news content is characterized by employing mass media around an issue and then creating it frequently by writing as much as possible. Current event keywords are constantly incorporated into news content. Finally, the news will appear near the top of search engine results. Writing adapts to culture, particularly by observing text dynamics. Remember to evaluate editorial efforts in order to maintain journalistic quality. Data gathered through in-depth interviews, observations, and documentation. According to the findings of this study, all four media surveyed believe that SEO is a method of increasing traffic so that advertisements can develop. Doing SEO and then showing politically on the top page of Google search also puts other leading media's excellent reputation at danger. Publishers also develop regional content and implement target page view policies to ensure that the editorial staff adheres to the SEO algorithm. Surprisingly, there are limits on how SEO publishers may provide great information.
Pelatihan Pembuatan Profil Digital dan Pesan Dakwah Siswa (Pandawa) pada Sekolah Alam Tunas Mulia Bantargebang Saeful Mujab; Nasaruddin Siregar; Sari Endah Nursyamsi; Muhammad Syahri
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

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Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memperkenalkandan mengimplementasikan teknologi komunikasi digital pada siswa Sekolah Alam TunasMulia Bantargebang - Kota Bekasi. Yayasan Sekolah Alam Tunas Mulia Bantargebangmerupakan lembaga pendidikan gratis yang berkomitmen untuk memberikan aksespendidikan berkualitas bagi anak-anak pemulung di daerah Bantargebang. Di era digitalsaat ini, penting bagi lembaga pendidikan untuk memiliki profil digital yang baik agardapat meningkatkan visibilitas, menarik perhatian masyarakat, serta memudahkankomunikasi dengan orang tua. Oleh karena itu, kegiatan pengabdian kepada masyarakatini memberikan pelatihan kepada siswa untuk mengembangkan profil digital diri dansekolah mereka agar lebih informatif dan menarik. Melalui kegiatan ini diharapkanmampu meningkatkan kemampuan belajar siswa, dalam pemanfaatan teknologikomunikasi digital dan menciptakan lingkungan belajar yang lebih interaktif danmenyenangkan.
DIGITAL MARKETING TO E-COMMERCE CUSTOMERS Nasaruddin Siregar; Sari Endah Nursyamsi; I Nyoman Tri Sutaguna; Geofakta Razali; Muhammad Yusuf
Journal of Management and Creative Business Vol. 1 No. 2 (2023): April : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1016.285 KB) | DOI: 10.30640/jmcbus.v1i2.944

Abstract

In this study, customer relationship management will be used as a mediating variable to examine the effects of digital marketing and trust on online purchase choices made by e-commerce customers in Bandung City. The participants or demographic in this study are online shoppers in Bandung City. For a structural equation model (SEM) that uses a formula of 9 times the number of indicator variables, which in this case is 138 samples, the requirement for selecting the number of samples is that it must be minimal. 1) Studies show that Bandung City's online purchasing behaviour, customer relationship management, digital marketing, and consumer trust are all satisfactory. 2) Customer relationship management in Bandung City is impacted by digital marketing for e-commerce. Trust is a factor in customer relationship management for e-commerce customers in Bandung City. 4) Online purchases made by Bandung City e-commerce customers are influenced by digital marketing.
Group Cohesiveness of Chelsea Indonesia Supporters Club (CISC) Bekasi Region in Building a Positive Community Image Rafi Ardani; Fadli Muhammad Athalarik; Nasaruddin Siregar; Syahrul Hidayanto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 4 (2024): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i4.483

Abstract

Football is far more than a game; it is a cultural language that brings people together across nations and generations. In Indonesia, this passion for football extends beyond domestic leagues, where local supporters also form strong communities around international clubs. One of these is the Chelsea Indonesia Supporters Club (CISC) Bekasi Region, a collective of Chelsea FC fans who not only share admiration for the team but also nurture social bonds and a sense of belonging within their community. This paper offers a conceptual exploration of how cohesiveness among members of CISC Bekasi contributes to the creation of a positive community image. Building on ideas from scholars such as Mulyana (2016), Collins and Raven (in Arifuddin, 2016), and Muniz and O’Guinn (in Ratnawati & Lestari, 2018), the discussion focuses on the role of group communication in fostering solidarity and collective identity. Within the group, communication is not limited to exchanging information but also functions as a medium for emotional support, shared values, and moral responsibility. The argument put forward is that effective communication and social cohesion can transform a fan club into a respected social group that embodies unity and positive representation. The experience of CISC Bekasi illustrates how sports enthusiasm, when supported by strong interpersonal ties, can encourage inclusive participation and strengthen the public image of football supporter communities in Indonesia.
Co-Authors Arief Yanto Rukmana Athalarik, Fadli Muhammad Geofakta Razali Hidayanto, Syahrul I Nyoman Tri Sutaguna Muhammad Syahri MUHAMMAD YUSUF NITA KOMALA DEWI Nursyamsi , Sari Endah Rafi Ardani Saeful Mujab Wandi Kurniadi