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All Journal Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Mytha Eliva Veritasia
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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EXAMINING CRISIS COMMUNICATION AND ONLINE ACTIVISM IN INDONESIA: A CASE STUDY ON 2022 VOTRE PEAU Veritasia, Mytha Eliva; Suteja, Rani Sukma Ayu
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 2 (2024): Edisi April
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i2.217

Abstract

This article discusses the crisis experienced by a local beauty brand, Votre Peau, in 2022, following an internal event featuring a "best dress challenge" that was heavily criticized by netizens for being perceived as disrespectful towards Islam and women. This crisis drew condemnation from netizens and sparked an online movement to boycott or cancel the brand due to consumer dissatisfaction. The research aims to examine the crisis communication strategies employed by Votre Peau in response to online activism. Qualitative data analysis is conducted through a case study utilizing concepts from digital activism and image repair theory by William L. Benoit. The analysis findings indicate that Votre Peau implemented image repair strategies by providing open clarifications and apologies on social media. Despite these efforts, disgruntled consumers feel that the approach was ineffective and continued the cancel culture movement against Votre Peau. An intriguing aspect is the slactivism paradox, which shows a decline in the trend of the boycott movement simultaneously with the decrease in its virality. This article contributes to underscores the importance of crisis communication strategies as rapid dialogue dissemination in digital media can profoundly impact the company's or brand’s reputation. Therefore, having a good crisis communication strategy is crucial for addressing various situations, especially in digital era like today.
Exclusive Inclusivity on The Disabled Individuals in Beauty Product Ads: A Case Study of Pond’s Indonesia Campaign “Wajahmu Kekuatanmu” Fitranisa, Intan; Veritasia, Mytha Eliva
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3772

Abstract

This paper attempts to investigate the meaning of inclusivity in Pond’s Indonesia Ads: “Wajahmu Kekuatanmu” which features Greesella Adhalia, member of Indonesian Pop Group JKT48 and disability influencer Kirana Salsabila. Using discourse analysis, this paper concludes that instead of promoting disability and inclusivity, Pond’s Indonesia: “Wajahmu Kekuatanmu” asserts that to exist and be able to empower others, one must embrace the social standard of ideal beauty and eliminate their “disabled-ness”. Inclusivity is therefore reduced to the symbolic annihilation of a certain register of an individual, in this case Kirana’s deaf and speech impairment, as the campaign exclusively suggests it does not matter what she lacks, her face is a significant mark of opportunity and hope. As a result, rather than her disability that others might find empowering, it is that glistening and flawless face which people, especially young girls, inspire and aspire to possess. Keywords: Ads, Beauty Products, Disability, Inclusivity, Social Equality
COMMUNICATION SKILLS TRAINING FOR HEALTH WORKERS TO IMPROVE SERVICES OF PUBLIC HEALTH CENTER AT SIDOARJO Saptyasari, Andria; Titik Puji Rahayu; Ratih Puspa; Santi Isnaeni; Suko Widodo; Dina Septiani; Rani Sukma Ayu Suteja; Mytha Eliva Veritasia; Intan Fitranisa; Yuyun W. I. Surya; Angga Prawadika Aji; Irfan Wahyudi; Rachmah Ida; Yayan Sakti Suryandaru; Liestianingsih D
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 1 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i1.2025.095-106

Abstract

The effective communication is crucial for providing good service at the Community Health Center (Puskesmas). One major issue that can lead to patient dissatisfaction is the communication skills of health workers. When these workers struggle to communicate well, patients may feel poorly served and find it hard to understand their health conditions and care instructions. To address this problem, the Communication Department of FISIP UNAIR organized a training called "Communication Skills Training for Health Workers to Improve Puskesmas Services at the Sidoarjo Regency." The aim of the training was to minimize communication errors between doctors and patients and enhance the community’s view of services at the Puskesmas. The training included various sessions for health workers. They had the chance to share their thoughts, understand patient backgrounds, and practice listening skills. They also learned how to use facial expressions, gestures, and polite language when communicating with patients through role-play exercises. The results of the training were positive. Participants could explain the material through role-play and improved their active listening skills. They managed their facial expressions, gestures, and voice tone better, and applied polite communication with patients from different backgrounds. A final survey showed a 25% increase in communication skills, improving from 55% to 80%. In summary, the community service team concluded that the training was well received and effectively implemented by participants at their health centers.
Exclusive Inclusivity on The Disabled Individuals in Beauty Product Ads: A Case Study of Pond's Indonesia Campaign "Wajahmu Kekuatanmu” Fitranisa, Intan; Veritasia, Mytha Eliva
ULTIMA Comm Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3772

Abstract

This paper attempts to investigate the meaning of inclusivity in Pond's Indonesia Ads: "Wajahmu Kekuatanmu” which features Greesella Adhalia, member of Indonesian Pop Group JKT48 and disability influencer Kirana Salsabila. Using discourse analysis, this paper concludes that instead of promoting disability and inclusivity, Pond's Indonesia: "Wajahmu Kekuatanmu” asserts that to exist and be able to empower others, one must embrace the social standard of ideal beauty and eliminate their "disabled-ness”. Inclusivity is therefore reduced to the symbolic annihilation of a certain register of an individual, in this case Kirana's deaf and speech impairment, as the campaign exclusively suggests it does not matter what she lacks, her face is a significant mark of opportunity and hope. As a result, rather than her disability that others might find empowering, it is that glistening and flawless face which people, especially young girls, inspire and aspire to possess. Keywords: Ads, Beauty Products, Disability, Inclusivity, Social Equality
Co-Authors Angga Prawadika Aji Dina Septiani Intan Fitranisa Irfan Wahyudi Liestianingsih D Rachmah Ida Rahayu, Titik Puji Rani Sukma Ayu Suteja Ratih Puspa Santi Isnaeni Saptyasari, Andria Suryandaru, Yayan Sakti Widodo, Suko Yuyun W. I. Surya