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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Layanan Masyarakat (Journal of Public Service) AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam INJECT Interdisciplinary Journal of Communication
Intan Fitranisa
Departemen Komunikasi FISIP Universitas Airlangga
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Exclusive Inclusivity on The Disabled Individuals in Beauty Product Ads: A Case Study of Pond’s Indonesia Campaign “Wajahmu Kekuatanmu” Fitranisa, Intan; Veritasia, Mytha Eliva
Ultimacomm: Jurnal Ilmu Komunikasi Vol 16 No 1 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3772

Abstract

This paper attempts to investigate the meaning of inclusivity in Pond’s Indonesia Ads: “Wajahmu Kekuatanmu” which features Greesella Adhalia, member of Indonesian Pop Group JKT48 and disability influencer Kirana Salsabila. Using discourse analysis, this paper concludes that instead of promoting disability and inclusivity, Pond’s Indonesia: “Wajahmu Kekuatanmu” asserts that to exist and be able to empower others, one must embrace the social standard of ideal beauty and eliminate their “disabled-ness”. Inclusivity is therefore reduced to the symbolic annihilation of a certain register of an individual, in this case Kirana’s deaf and speech impairment, as the campaign exclusively suggests it does not matter what she lacks, her face is a significant mark of opportunity and hope. As a result, rather than her disability that others might find empowering, it is that glistening and flawless face which people, especially young girls, inspire and aspire to possess. Keywords: Ads, Beauty Products, Disability, Inclusivity, Social Equality
COMMUNICATION SKILLS TRAINING FOR HEALTH WORKERS TO IMPROVE SERVICES OF PUBLIC HEALTH CENTER AT SIDOARJO Saptyasari, Andria; Titik Puji Rahayu; Ratih Puspa; Santi Isnaeni; Suko Widodo; Dina Septiani; Rani Sukma Ayu Suteja; Mytha Eliva Veritasia; Intan Fitranisa; Yuyun W. I. Surya; Angga Prawadika Aji; Irfan Wahyudi; Rachmah Ida; Yayan Sakti Suryandaru; Liestianingsih D
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 1 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i1.2025.095-106

Abstract

The effective communication is crucial for providing good service at the Community Health Center (Puskesmas). One major issue that can lead to patient dissatisfaction is the communication skills of health workers. When these workers struggle to communicate well, patients may feel poorly served and find it hard to understand their health conditions and care instructions. To address this problem, the Communication Department of FISIP UNAIR organized a training called "Communication Skills Training for Health Workers to Improve Puskesmas Services at the Sidoarjo Regency." The aim of the training was to minimize communication errors between doctors and patients and enhance the community’s view of services at the Puskesmas. The training included various sessions for health workers. They had the chance to share their thoughts, understand patient backgrounds, and practice listening skills. They also learned how to use facial expressions, gestures, and polite language when communicating with patients through role-play exercises. The results of the training were positive. Participants could explain the material through role-play and improved their active listening skills. They managed their facial expressions, gestures, and voice tone better, and applied polite communication with patients from different backgrounds. A final survey showed a 25% increase in communication skills, improving from 55% to 80%. In summary, the community service team concluded that the training was well received and effectively implemented by participants at their health centers.
BARRIERS TO IMPLEMENTING ETHICS AND COURTESY IN HEALTHCARE COMMUNICATION AT SIDOARJO COMMUNITY HEALTH CENTERS Susilo, Zora Calista; Fitranisa, Intan; Ahmad Abduh Haris Hikam; Angelita Theresia Rumondang Limbong; Arief Rifqi Slamet Zuhdi; Lesmana, Aurelya; Ghaida Tsurayya Haq; ⁠Ierica Regitha Syahira Maharanti; Michael Gery Wicaksono; Rahma Mareta Kartika Putri; Satriyani Dewi Astuti
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 1 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i1.2025.107-119

Abstract

Healthcare providers at community health centers frequently interact with patients and their families from diverse backgrounds. This diversity presents distinct challenges, particularly when communicating about the healthcare services offered by the centers while maintaining ethical standards and courtesy toward both patients and their families. This study, therefore, aims to explore the barriers to implementing ethics and courtesy in healthcare communication following specialized communication training, particularly within Sidoarjo’s community health centers. The communication training was a full-day event organized by the Department of Communication at Universitas Airlangga and included ten representatives from various community health centers across Sidoarjo as participants. Following the training, participants received five days of supervised practice in health communication at their respective centers, concluding with questionnaire responses and in-depth interviews to assess obstacles to implementing ethics and courtesy in healthcare communication. The study findings indicate that factors such as negative perceptions, limited openness, and inadequate emotional support significantly hinder the implementation of ethical and courteous communication within healthcare services in Sidoarjo.
GOVERNMANET PUBLIC RELATIONS IN FACING POLITICAL YEAR: TRAINING FOR LOCAL GOVERNMENT OF MAGETAN Suteja, Rani Sukma Ayu; Rahayu, Titik Puji; Wahyudi, Irfan; Widodo, Suko; Septiani, Dina; Isnaini, Santi; Fitranisa, Intan; Puspa, Ratih
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 2 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i2.2024.247-256

Abstract

The issues faced by Indonesia in the 2019 elections are likely to reemerge in the 2024 elections. In the 2019 elections, digital media became a highly effective tool for disseminating information related to politics and governance. Unfortunately, not all information available on digital media was accurate. Social media, in particular, saw a lot of misinformation and the spread of fake news (hoaxes). This led to a negative perception of the government among the public, which consequently influenced the opinions and political participation of Indonesian society. Therefore, a transformation is needed to support the formation of a positive government image. One of the strategies is maximizing government public relations. On August 8, 2023, the Communication Department at the Faculty of Social and Political Sciences, Universitas Airlangga, held a community service activity on the topic of government public relations training in Magetan Regency to address the political year. The main target of this activity was government officials in Bulukerto Subdistrict, Magetan District, Magetan Regency. The implementation mechanism consisted of three stages. In the initial stage, the community service team conducted surveys and coordinated with local government officials to gain a detailed understanding. During this stage, the Communication Department observed the involvement and performance of government public relations to obtain an initial overview of the strategies or designs used for the training. Subsequently, it was decided that the activity would be conducted through seminars and workshops covering topics such as public speaking, digital government, corporate social responsibility, and government public relations. After the activity, an evaluation was conducted to measure its success. It is hoped that this activity can serve as a foundation for improving the function of government public relations in addressing the political year and can be a supportive factor in ensuring the success of the 2024 elections.
PRANKVERTISING IN ISLAMIC MARKETING: CASE STUDY OF KEY OPINION LEADER SOCIAL CAMPAIGN Al Ma’rifatul A’la; Intan Fitranisa
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 5 No 02 (2026): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v5i2.2370

Abstract

Social media creativity has transformed marketing practices, including in the Muslim market where Islamic marketing ethics are essential. One emerging strategy is prankvertising, which attract public attention through provocative content but may challenge ethical boundaries. While previous studies mainly examined prankvertising through humor and audience perception, this study analyzes it from an Islamic marketing perspective. Using a qualitative single-case instrumental case study, data were collected from social media content and public comments within a specific campaign period and analyzed through thematic coding and triangulation. The findings reveal four phases of the prankvertising campaign: initial trigger, public response, opportunity gimmick, and official advertisement release. Although some phases aligned with the goals of Islamic marketing, significant deviations were found. The trigger content generated polarizing reactions, conflicting with spiritual wisdom and Falah (well-being), while the opportunity gimmick failed to reflect Ihsan (integrity and excellence), highlighting ethical inconsistencies.
Gender Awareness Factor in Coastal Women Entrepreneur’s Efforts to Support Family Economic Resilience Intan Fitranisa; Elizabeth Adelyne Putri; Fikri Raihan; Zahra Najla Octavian; Hannanah Amaliya; Nayya Latifah Rahmadini
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 2 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i2.5412

Abstract

Coastal communities in Indonesia continue to face structural challenges such as poverty, limited access to education, and patriarchal social systems, which place women in vulnerable social and economic positions. Despite these constraints, coastal women have increasingly participated in entrepreneurial activities to support household income and community economic resilience. This study aims to analyze gender awareness among coastal female entrepreneurs and examine the challenges and empowerment strategies that shape their entrepreneurial experiences in Tambak Wedi Village, Surabaya. This study employed a qualitative descriptive approach using unstructured observation and in-depth interviews with ten coastal female entrepreneurs selected based on business activity, duration of business operation, and active involvement un family economic support. Data were analyzed through data reduction, categorization, interpretation, and thematic analysis. The findings show that gender awareness among coastal female entrepreneurs reflected in their active economic participation, shared domestic responsibilities, and involvement in household decision-making. However, women continue to face structural barriers, including gender stereotypes, double burdens, limited access to government support, institutional collaboration, and digital technology play important roles in strengthening women’s entrepreneurial capacity and economic independence. This study concludes that achieving gender equality in coastal communities requires inclusive empowerment strategies that expand women’s access to training, financial support, and technology while transforming patriarchal social perceptions of women’s roles in both domestic and public spheres.
Gendered Meanings in AI-Mediated Customer Communication: Female Chatbots in Banking and Telecommunications Intan Fitranisa; Dimas Ramadhiansyah
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6647

Abstract

AI-mediated customer communication has become increasingly prevalent in service industries, particularly through the adoption of chatbots as digital communication agents between organizations and consumers. Beyond their functional role in delivering information and assistance, chatbots often incorporate gendered identities that shape how users interpret and engage with digital interactions. In Indonesia, banking and telecommunications companies widely employ female-coded chatbots as part of their customer communication strategies. This study explores consumers’ perceptions of female chatbots and examines how gendered meanings are negotiated within AI-mediated customer communication. Using a qualitative exploratory approach, in-depth interviews were conducted with consumers who had experience interacting with female chatbots in the banking and telecommunications sectors. The findings reveal that participants generally perceive female chatbots as extensions of frontline customer service communication in digital environments. While participants demonstrated varying interpretations of female chatbot representations, they frequently associated these chatbots with characteristics such as friendliness, patience, and helpfulness. The findings also suggest that the predominance of female-coded chatbots may contribute to the normalization and potential reinforcement of gender stereotypes linking women to service-oriented and emotional labor roles. This study contributes to communication scholarship by highlighting how gendered meanings are embedded, interpreted, and negotiated within AI-mediated customer communication.
Exclusive Inclusivity on The Disabled Individuals in Beauty Product Ads: A Case Study of Pond's Indonesia Campaign "Wajahmu Kekuatanmu” Intan Fitranisa; Mytha Eliva Veritasia
ULTIMA Comm Vol 16 No 1 (2024): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i1.3772

Abstract

This paper attempts to investigate the meaning of inclusivity in Pond's Indonesia Ads: "Wajahmu Kekuatanmu” which features Greesella Adhalia, member of Indonesian Pop Group JKT48 and disability influencer Kirana Salsabila. Using discourse analysis, this paper concludes that instead of promoting disability and inclusivity, Pond's Indonesia: "Wajahmu Kekuatanmu” asserts that to exist and be able to empower others, one must embrace the social standard of ideal beauty and eliminate their "disabled-ness”. Inclusivity is therefore reduced to the symbolic annihilation of a certain register of an individual, in this case Kirana's deaf and speech impairment, as the campaign exclusively suggests it does not matter what she lacks, her face is a significant mark of opportunity and hope. As a result, rather than her disability that others might find empowering, it is that glistening and flawless face which people, especially young girls, inspire and aspire to possess. Keywords: Ads, Beauty Products, Disability, Inclusivity, Social Equality
Co-Authors Ahmad Abduh Haris Hikam Al Ma’rifatul A’la Angelita Theresia Rumondang Limbong Angga Prawadika Aji Arief Rifqi Slamet Zuhdi Dimas Ramadhiansyah Dina Septiani Elizabeth Adelyne Putri Fikri Raihan Ghaida Tsurayya Haq Hannanah Amaliya Irfan Wahyudi Irfan Wahyudi Isnaini, Santi Lesmana, Aurelya Liestianingsih D Michael Gery Wicaksono Mytha Eliva Veritasia Mytha Eliva Veritasia Nayya Latifah Rahmadini Rachmah Ida Rahayu, Titik Puji Rahma Mareta Kartika Putri Rani Sukma Ayu Suteja Ratih Puspa Santi Isnaeni Saptyasari, Andria Satriyani Dewi Astuti Septiani, Dina Suryandaru, Yayan Sakti Susilo, Zora Calista Widodo, Suko Yuyun W. I. Surya Zahra Najla Octavian ⁠Ierica Regitha Syahira Maharanti