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All Journal Jurnal Riset Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Fitri Erliya Wati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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Analisis Sistem Pengendalian Internal Pembelian Barang (Purchasing) Pada Harris Hotel & Conventions Gubeng Surabaya Fitri Erliya Wati; Sari Andayani
Jurnal Riset Akuntansi Vol. 2 No. 3 (2024): August : Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v2i3.2195

Abstract

The study aims to evaluate the effectiveness of the internal purchasing control system at HARRIS Hotel & Conventions Gubeng Surabaya. The method used is qualitative descriptive with data collection through observation and library study. The results showed weaknesses in the separation of tasks between the purchasing and receiving sections, as well as a lack of general manager involvement in the procurement process. Despite the effective use of computerized systems, insufficient organizational structure and work practices that are not fully compliant with standards can impede the effectiveness of internal controls.
Strategi Brand Awareness Melalui Pembuatan Logo dan Pemasaran Digital pada Mursi Collection di Desa Mojowangi Kabupaten Jombang Tesalonika Devvany Nugroho; Nanda Putri Widianti; Karina Sanggraeini; Bintang Gymnastiar; Vincentia Stephani; Elvira Aprilia Primastika; Fitri Erliya Wati; Ilham Dio Bhakti; Zulfa Fayza Budiono; Dhian Satria Yudha Kartika
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 3 (2024): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i3.379

Abstract

Digital Marketing is an effort for businesses to increase Brand Awareness, in the class digital marketing activities are also needed to increase demand and expand market reach.The purpose of this study is to provide an understanding of digital marketing to MSMEs in Mojowangi village and re-branding logos to increase brand awareness.The method used is observation and direct research in the field where this study describes the problems faced by Mursi Collection as an MSME actor with the Batik Ecoprint industry, namely the lack of brand visibility in front of the market so that it has an impact on operations by making logos, e-catalogues and Instagram accounts can increase brand awarenes.
Co-Authors Bintang Gymnastiar Dhian Satria Yudha Kartika Elvira Aprilia Primastika Ilham Dio Bhakti Karina Sanggraeini Nanda Putri Widianti Sari Andayani Tesalonika Devvany Nugroho Vincentia Stephani Zulfa Fayza Budiono