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All Journal International Journal of Economics, Management and Accounting Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Nanda Putri Widianti
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Analysis of the Impact of Digitalization of Payments on the Preparation of Financial Reports in MSMEs in Lakarsantri District Nanda Putri Widianti; Sri Trisnaningsih
International Journal of Economics, Management and Accounting Vol. 1 No. 4 (2024): December : International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v1i3.153

Abstract

The rise of digital-based financial service platforms that help MSMEs as a sales transaction tool has many benefits for MSMEs, one of which is making it easier to prepare financial reports based on EMKM SAK because the digital payment system is able to store sales recaps accurately. The use of financial service platforms is also used by several MSME players in Lakarsanti District, Surabaya. For this reason, the author's aim is to analyze whether the use of digitalization of the payment system affects the preparation of financial reports in MSMEs in Lakarsantri District. Qualitative research with descriptive analysis methods. Also, semi-structural interviews were conducted with MSME business actors in Lakarsantri District. The results of this research are that many MSMEs in Lakarsantri District already use digital payment systems, but there are still many MSMEs that do not prepare financial reports. There are MSMEs that carry out simple financial records manually, only recording income and expenditure information, which is far from following EMKM SAK. And several MSMEs that have used digital payment systems and carried out simple financial records have felt helped by accurate transfers and transaction recaps.
Strategi Brand Awareness Melalui Pembuatan Logo dan Pemasaran Digital pada Mursi Collection di Desa Mojowangi Kabupaten Jombang Tesalonika Devvany Nugroho; Nanda Putri Widianti; Karina Sanggraeini; Bintang Gymnastiar; Vincentia Stephani; Elvira Aprilia Primastika; Fitri Erliya Wati; Ilham Dio Bhakti; Zulfa Fayza Budiono; Dhian Satria Yudha Kartika
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 3 (2024): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i3.379

Abstract

Digital Marketing is an effort for businesses to increase Brand Awareness, in the class digital marketing activities are also needed to increase demand and expand market reach.The purpose of this study is to provide an understanding of digital marketing to MSMEs in Mojowangi village and re-branding logos to increase brand awareness.The method used is observation and direct research in the field where this study describes the problems faced by Mursi Collection as an MSME actor with the Batik Ecoprint industry, namely the lack of brand visibility in front of the market so that it has an impact on operations by making logos, e-catalogues and Instagram accounts can increase brand awarenes.
Co-Authors Bintang Gymnastiar Dhian Satria Yudha Kartika Elvira Aprilia Primastika Fitri Erliya Wati Ilham Dio Bhakti Karina Sanggraeini Sri Trisnaningsih Tesalonika Devvany Nugroho Vincentia Stephani Zulfa Fayza Budiono