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All Journal RESLAJ: Religion Education Social Laa Roiba Journal Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Vincentia Stephani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Strategi Brand Awareness Melalui Pembuatan Logo dan Pemasaran Digital pada Mursi Collection di Desa Mojowangi Kabupaten Jombang Tesalonika Devvany Nugroho; Nanda Putri Widianti; Karina Sanggraeini; Bintang Gymnastiar; Vincentia Stephani; Elvira Aprilia Primastika; Fitri Erliya Wati; Ilham Dio Bhakti; Zulfa Fayza Budiono; Dhian Satria Yudha Kartika
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 3 (2024): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i3.379

Abstract

Digital Marketing is an effort for businesses to increase Brand Awareness, in the class digital marketing activities are also needed to increase demand and expand market reach.The purpose of this study is to provide an understanding of digital marketing to MSMEs in Mojowangi village and re-branding logos to increase brand awareness.The method used is observation and direct research in the field where this study describes the problems faced by Mursi Collection as an MSME actor with the Batik Ecoprint industry, namely the lack of brand visibility in front of the market so that it has an impact on operations by making logos, e-catalogues and Instagram accounts can increase brand awarenes.
Komunikasi Krisis: Kunci Hubungan dan Ketahanan Organisasi Vincentia Stephani; Farikha Rachmawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.6066

Abstract

The media industry today faces significant challenges in managing internal communication, especially during crises. Effective communication is crucial to maintaining stability and ensuring the continuity of organizational operations. This study aims to examine the influence of organizational employee relationship and organizational resilience restoration on internal crisis communication in media companies in Surabaya. A total of 116 respondents were selected using a non-probability sampling technique, specifically purposive sampling. Data were collected through questionnaires and interviews, with the questionnaire results analyzed using Smart PLS 3.0. The findings indicate that both organizational employee relationship and organizational resilience restoration significantly influence internal crisis communication in media companies in Surabaya.
Co-Authors Bintang Gymnastiar Dhian Satria Yudha Kartika Elvira Aprilia Primastika Farikha Rachmawati Fitri Erliya Wati Ilham Dio Bhakti Karina Sanggraeini Nanda Putri Widianti Tesalonika Devvany Nugroho Zulfa Fayza Budiono