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All Journal Riset Ilmu Manajemen Bisnis dan Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Elvira Aprilia Primastika
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Strategi Pemasaran Dan Kualitas Pelayanan Dalam Meningkatkan Kepuasan Dan Loyalitas Pelanggan Bank BJB Elvira Aprilia Primastika; R Yuniardi Rusdianto
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 2 (2024): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i2.680

Abstract

. Bank BJB is a banking industry operating under the auspices of the Regional-Owned Enterprises located in West Java. The purpose of this research is to determine the influence of marketing strategies and service quality on customer satisfaction and loyalty at Bank BJB Branch Office in Mojokerto. This research uses a qualitative method with data obtained from interviews, observations, and documentation. The results of the study indicate that marketing strategies and service quality have a significant impact on customer satisfaction and loyalty, as evidenced by the increasing number of customers using products and programs offered by Bank BJB Branch Office in Mojokerto.
Strategi Brand Awareness Melalui Pembuatan Logo dan Pemasaran Digital pada Mursi Collection di Desa Mojowangi Kabupaten Jombang Tesalonika Devvany Nugroho; Nanda Putri Widianti; Karina Sanggraeini; Bintang Gymnastiar; Vincentia Stephani; Elvira Aprilia Primastika; Fitri Erliya Wati; Ilham Dio Bhakti; Zulfa Fayza Budiono; Dhian Satria Yudha Kartika
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 3 (2024): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i3.379

Abstract

Digital Marketing is an effort for businesses to increase Brand Awareness, in the class digital marketing activities are also needed to increase demand and expand market reach.The purpose of this study is to provide an understanding of digital marketing to MSMEs in Mojowangi village and re-branding logos to increase brand awareness.The method used is observation and direct research in the field where this study describes the problems faced by Mursi Collection as an MSME actor with the Batik Ecoprint industry, namely the lack of brand visibility in front of the market so that it has an impact on operations by making logos, e-catalogues and Instagram accounts can increase brand awarenes.
Co-Authors Bintang Gymnastiar Dhian Satria Yudha Kartika Fitri Erliya Wati Ilham Dio Bhakti Karina Sanggraeini Nanda Putri Widianti R. Yuniardi Rusdianto Tesalonika Devvany Nugroho Vincentia Stephani Zulfa Fayza Budiono