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All Journal VISA: Journal of Vision and Ideas Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Tesalonika Devvany Nugroho
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Strategi Brand Awareness Melalui Pembuatan Logo dan Pemasaran Digital pada Mursi Collection di Desa Mojowangi Kabupaten Jombang Tesalonika Devvany Nugroho; Nanda Putri Widianti; Karina Sanggraeini; Bintang Gymnastiar; Vincentia Stephani; Elvira Aprilia Primastika; Fitri Erliya Wati; Ilham Dio Bhakti; Zulfa Fayza Budiono; Dhian Satria Yudha Kartika
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 3 (2024): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i3.379

Abstract

Digital Marketing is an effort for businesses to increase Brand Awareness, in the class digital marketing activities are also needed to increase demand and expand market reach.The purpose of this study is to provide an understanding of digital marketing to MSMEs in Mojowangi village and re-branding logos to increase brand awareness.The method used is observation and direct research in the field where this study describes the problems faced by Mursi Collection as an MSME actor with the Batik Ecoprint industry, namely the lack of brand visibility in front of the market so that it has an impact on operations by making logos, e-catalogues and Instagram accounts can increase brand awarenes.
Peran KSH Puspaga dalam Pencegahan Kasus Kenakalan Remaja di Kelurahan Dupak Kota Surabaya Tesalonika Devvany Nugroho; Nova Dwi Nur Kumala Sari; Diana Claudya Gustafiani; Agnes Monalisa Putri Saluat; Kalvin Edo Wahyudi
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.2919

Abstract

Puspaga is a free service from the Surabaya City Government whose task is to prevent early family problems and child delinquency by means of counseling. In carrying out its duties, Puspaga does not handle it independently, but is assisted by various actors including PKBM Volunteers, PPA Task Force in each sub-district. The task force deployed in Dupak Subdistrict is the Great Surabaya Cadre (KSH) which bridges all family and child problems within the subdistrict. This research aims to find out the role of KSH in Dupak Village in preventing cases of juvenile delinquency in Dupak Village, Surabaya City. This research is qualitative research with data collection techniques, namely conducting direct interviews, observation, and documentation of activities. This research uses the theory of the role of government according to Blakely in Mudrajad Kuncoro, which identifies three main roles of government, namely coordinator, facilitator and stimulator. The results of the research show that these three roles have not been implemented optimally in preventing cases of juvenile delinquency in Dupak Village.
Co-Authors Agnes Monalisa Putri Saluat Bintang Gymnastiar Dhian Satria Yudha Kartika Diana Claudya Gustafiani Elvira Aprilia Primastika Fitri Erliya Wati Ilham Dio Bhakti Kalvin Edo Wahyudi Karina Sanggraeini Nanda Putri Widianti Nova Dwi Nur Kumala Sari Vincentia Stephani Zulfa Fayza Budiono