Strategi Brand Awareness Melalui Pembuatan Logo dan Pemasaran Digital pada Mursi Collection di Desa Mojowangi Kabupaten Jombang

Tesalonika Devvany Nugroho
Nanda Putri Widianti
Karina Sanggraeini
Bintang Gymnastiar
Vincentia Stephani
Elvira Aprilia Primastika
Fitri Erliya Wati
Ilham Dio Bhakti
Zulfa Fayza Budiono
Dhian Satria Yudha Kartika

Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Vol. 1 No. 3 (2024): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan

Digital Marketing is an effort for businesses to increase Brand Awareness, in the class digital marketing activities are also needed to increase demand and expand market reach.The purpose of this study is to provide an understanding of digital marketing to MSMEs in Mojowangi village and re-branding logos to increase brand awareness.The method used is observation and direct research in the field where this study describes the problems faced by Mursi Collection as an MSME actor with the Batik Ecoprint industry, namely the lack of brand visibility in front of the market so that it has an impact on operations by making logos, e-catalogues and Instagram accounts can increase brand awarenes.