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The Role of JASTIP in E-Marketplace Adoption: A UTAUT Model Analysis with Gender as a Moderator in West Papua Arniawati, Arniawati; Inan, Dedi Iskandar; Juita, Ratna`; Indra, Muhamad
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 14 No. 4 (2025): NOVEMBER
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v14i4.2489

Abstract

E-marketplaces play a pivotal role in Indonesia’s digital economic transformation; however, infrastructural limitations, high logistical costs, and low levels of technological literacy hinder their adoption in West Papua Province. Jasa Titip (JASTIP) represents an informal digital facilitation mechanism that enables communities to collectively and affordably access e-marketplace products. Importance–Performance Map Analysis (IPMA) is used to identify strategic intervention priorities for e-marketplace adoption in West Papua using an expanded Unified Theory of Acceptance and Use of Technology (UTAUT) framework. The moderating influence of gender in community-based social support is examined. PLS-SEM was used to analyze data from 177 respondents. Results show that enabling environments, hedonic incentives, and social influence greatly affect behavioural intention and utilization. Gender also moderates social impact and behavioural intention, highlighting its function in adoption. The model explains 62.1% of behavioural intention and 66.2% of use behaviour. Policymakers and e-marketplace stakeholders should learn from these results about the necessity of inclusive initiatives that account for gender-specific adoption habits. Moreover, they highlight the critical role of JASTIP practices in overcoming structural barriers to digital access in underserved regions
Does JASTIP as Facilitating Condition Affect the E-Marketplace Adoption in Developing Region? Sipahelut, Novelia; Inan, Dedi I; Juita, Ratna; Indra, Muhamad
Sistemasi: Jurnal Sistem Informasi Vol 14, No 6 (2025): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v14i6.5393

Abstract

E-marketplaces are expanding in developing regions but face barriers related to logistics costs and infrastructure. JASTIP, an informal proxy shopping service, has emerged as a potential solution to improve accessibility. This study examines the influence of perceived cost, social influence, hedonic motivation, and facilitating conditions on e-marketplace adoption using a modified UTAUT model analyzed through PLS-SEM with data from 185 respondents in West Papua. The findings show that hedonic motivation and social influence significantly increase user intention, perceived cost directly affects usage behavior, and facilitating conditions strengthen intention but do not directly influence usage. These results emphasize the role of JASTIP in reducing costs and improving accessibility. This study recommends improving JASTIP access and infrastructure, implementing flexible pricing policies, and promoting community-based marketing to enhance e-marketplace adoption in developing regions.
Mengeksplorasi penggunaan Generatif AI Gen-Z dalam kreativitas musik menggunakan pendekatan difusi inovasi: Wawasan dari Papua Watofa, Charlie Christofel; Juita, Ratna; Inan, Dedi I.; Indra, Muhamad
AITI Vol 23 No 1 (2026)
Publisher : Fakultas Teknologi Informasi Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/aiti.v23i1.134-151

Abstract

Penelitian ini mengkaji pemanfaatan alat musik berbasis kecerdasan buatan (AI) dalam evaluasi hasil belajar kognitif dan kreativitas musik pada Gen-Z. Menggunakan pendekatan Diffusion of Innovation (DOI), studi ini menganalisis adopsi dan persepsi Gen-Z terhadap teknologi AI dalam penciptaan dan produksi musik digital. Meski penggunaan AI dalam pendidikan berkembang pesat, kajian tentang dampaknya terhadap pembelajaran musik berbasis kognisi masih terbatas, khususnya di Indonesia. Data dikumpulkan melalui survei daring terhadap responden Gen-Z di Papua. Penelitian mengevaluasi pengaruh karakteristik inovasi seperti keunggulan relatif, kemudahan penggunaan, dan kesesuaian teknologi terhadap hasil belajar. Analisis R-square menunjukkan kontribusi moderat AI dengan nilai CA = 0,354; CL = 0,473; CP = 0,489; dan LO = 0,591. Hasil menunjukkan bahwa AI tidak hanya meningkatkan keterlibatan kognitif tetapi juga memperkuat kreativitas musikal peserta. Temuan ini mendukung pengembangan sistem pembelajaran berbasis teknologi dalam pendidikan musik digital yang lebih adaptif dan inovatif.