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All Journal International Journal of Community Service Jurnal Manajemen dan Bisnis
Rizal Gaffar, Mohammad
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Increasing The Competitiveness Of Msmes In Parongpong District Through The Use Of E-Commerce And Branding Strategies Wahyu Rafdinal, Wahyu; Kusdibyo, Lusianus; Hardiyanto, Nugroho; Setiawardani, Maya; Rizal Gaffar, Mohammad; Malik Sayuti, Abdul; Dwi Pramono, Tangguh; Sandya Sari Putri, Ivon
International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i1.253

Abstract

The purpose of this program is to develop modules and training modules developed to improve the performance of MSMEs in Parongpong District. Identification of partner problems is carried out through document studies, interviews, and questionnaire dissemination. Based on the analysis of partner problems, there are several problems that cause MSMEs in Parongpong District to not utilize e-commerce media as their marketing media, namely: (1) Do not have knowledge and skills in using e-commerce; (2) Products that are not ready to be marketed in terms of branding, packaging that is not yet attractive, and product durability; (3) Do not understand how to use SEO (search engine optimization) in increasing product visibility in e-commerce. If these three main problems can be solved, it is expected that MSMEs can compete on various e-commerce platforms that exist today. The solution provided to partners is to develop the necessary modules and provide training for; (1) improve skills in using several e-commerce platforms; (2) increase knowledge and ability in creating branding, making attractive packaging, and preserving industry-standard products; (3) improve knowledge and skills in the use of SEO (search engine optimization). The impact resulting from this training is that MSMEs gain competencies to increase the competitiveness of marketed products. The supporting capacity provided includes the availability of (1) MSME product branding materials; (2) product packaging materials; (3) marketing materials; and (4) SEO utilization materials.
Analisis Perputaran Modal Kerja Dan Perputaran Kas Terhadap Profitabilitas Pada UMKM Jahit Yurani Store Rahayu, Sri; Rizal Gaffar, Mohammad
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 1 (2025): Edisi Mei 2025 - Agustus 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i1.1701

Abstract

Objective – This study aims to determine the effect of working capital turnover and cash turnover on the profitability of this business. Novelty – The novelty of this research lies in the sewing sector MSMEs with monthly data coverage for one full year, which has not been widely discussed by previous studies. In addition, the combination of working capital turnover and cash flow as independent variables on the profitability of small-scale MSMEs is an approach that has not been widely used in similar studies. Method – The quantitative approach used is multiple linear regression. The data studied comes from secondary sources, namely monthly financial reports selected using a purposive sample approach from February 2024 to February 2025. Destination –The results showed that profitability is influenced by working capital turnover and cash turnover simultaneously. Cash turnover does have a considerable influence on profitability, but capital turnover does not. Therefore, effective cash management is essential to maximize profits. Limitations and Implications – This research is limited to one sewing MSME unit, so the results cannot be generalized to all types of MSMEs. The implications of this research can be used by MSME actors in designing more effective financial strategies, as well as being taken into consideration for academics in developing similar research in the MSME sector.
Co-Authors Hardiyanto, Nugroho Kusdibyo, Lusianus Malik Sayuti, Abdul Putri, Ivon Sandya Sari Setiawardani, Maya SRI RAHAYU Wahyu Rafdinal